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How to Extend Your Digital Experience with CMS and DAM

Housekeeping ● This webinar is being recorded ● Please type your questions into the question box ● Get in touch with us at team@contentfulmail.com

Presenters: Stephanie Perozo Bello Sr. Product Marketing Manager Contentful David Fateh Full stack Software Engineer, Extensibility Contentful Brad Kofoed SVP Global Alliances & Channel Bynder

● Market Needs ● Why stacks beat suites ● Consistency across channels ● Today’s builders ● Integration demo ● Tips to optimize your workflows Agenda

We are Bynder The digital home for 1800+ leading brands Bynder's digital asset management platform helps teams: ● Collaborate in the cloud ● Get content to market faster ● Maximize the impact of marketing assets

Faster time to value Quickly launch new experiences, enter new markets, or experiment in new channels Pay as you grow, add capabilities as you mature, reuse & automate at scale More cost efficient Faster apps, improved SEO, higher engagement and conversion rates Improved results Contentful is the leading content platform for today’s Digital First Era. Our headless CMS helps brands accelerate content at scale, and engage audiences across channels, markets, and stages of the customer journey.

Powering digital experiences at scale Integrate your stack Content Platform Content Management API Unify & structure content Deliver to any channel Integrate any cloud service Translations Cloud Storage Product Catalog Content Delivery Mobile app Digital signage Website In-store experience Bynder DAM

Brands are building their own digital experience stacks to gain a competitive edge Stacks beat suites

Leading brands build their own digital experience platforms Stacks vs. Suites Challenges of a Suite: ● Patchwork of acquisitions ● Hard to maintain & upgrade ● Complex integrations ● Siloed content Results: ● Slow response to market changes ● Slow time to value ● Unstable workarounds ● Disconnected experiences

This era’s DXP is a stack, not a suite Modern teams assemble their digital experience platform using extensible cloud services Digital Experience Suite Digital Experience Stack vs. Monolithic Marketing Suite

User Generated Content Creative Cloud Brand Guidelines Photo & Video Docs / Presentations Digital Transformation

Where DAM + CMS fill the gap ● Unify and structure content ● Automated and seamless for global execution ● Flexibility and faster time to market ● Content ● Workflow ● Brand Guidelines ● Templates ● Mobile App ● Digital signage ● Website ● In-store experiences Content Creation Channel Delivery & Distribution

Brand Consistency Across Channels

Improve Efficiency ● Content ● People ● Permissions ● Technology

Content ● What does a typical asset lifecycle look like? ● How quickly can you move your content? ● Can you repurpose and reuse? Brand Consistency Across Channels DESIGN CONTENT STRATEGY & PLANNING BUILD & REVIEW CONTENT MEASURE & REVISE DISTRIBUTE CONTENT

People ● Are your teams siloed? ● Who is responsible for managing each channel? ● Can certain processes be automated? Brand Consistency Across Channels

Permissions ● What is the approval process for assets? ● How is your content permissioned? ● Are assets shared have limited access? Brand Consistency Across Channels

Technology Systems ● What tech is being used to execute? ● Are you reaching your relevant channels? ● What are your analytics saying? Brand Consistency Across Channels

Everyone is a builder How the builder mindset helps platform teams accelerate experience teams

Create & optimize digital experiences Use the platform to launch new experiences across a range of audiences and channels. Experience teams Build a shared digital engine Define architecture, automate provisioning, manage global components and programs, train experience teams. Platform teams accelerate experience teams Platform team Experience teams Experience teams

Speed of Execution Rebuilt their 7-year-old website that reaches 32 global markets, in less than six months “Stakeholders have been really pleasantly surprised by how fast we can get a local campaign up and running” Ralph Urmel International Digital Experience Manager, Alpro

“We don't even need to contact our agencies via email anymore; they have limited access to the system to upload materials, which saves us so much time during campaigns" Stefanie Cools Packaging Development Officer, Alpro Global Execution ● Clear communication ● Simple sharing ● Organized in a way that works

Integration Demo

Bynder + Contentful Recap ● As admin ● As developer ● As editor

Optimize your workflows Automate delivery cycles to keep developers and editors moving fast with these tips & tricks

Make Bynder easier to find ● Make it easy and obvious for editors to find Bynder ● Make Bynder the default everywhere ● Contentful’s open source field editors available on Github Customize Contentful with our open source editors

Setup notifications about asset changes in Contentful Trigger webhook notifications ● Developers can use webhooks to build workflows (Eg: deploy a production build) or trigger notifications when content is published or unpublished ● Editors can receive an email or chat notifications based on editing activity

Enable access to Bynder for an individual user or teams Programmatic app provisioning across spaces ● Clone and provision the Bynder integration across projects instead of having to build integrations from scratch ● Map permission profiles across Bynder and Contentful using custom roles

Ensure the latest assets are used across any channel Integrate your DX stack ● Bynder assets referenced in Contentful can be reused across other services, including A/B testing, ecommerce, editorial content, etc ● Apps accessible in Contentful reduces context-switching ● Increase productivity and make the most of your content and tech stack combined

Add image of Bynder assets used via the A/B testing app Experiment across channels 1. Integrate your apps 2. Enable access across users or spaces 3. Start using assets across channel

Go Faster with an Integrated Stack

● Maintain brand consistency ● Give teams agility and autonomy ● Get more mileage with apps ● Go to market faster with an integrated stack Takeaways

Thank you Questions?