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Alvaro Navarro 04/2021 How to use your API Gateway as DevRel Tool

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Motivation © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted

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Motivation © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted • Which APIs are used the most? • Who are the most active users? • Why did my users stop using my platform?

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Motivation © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted API Gateway

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General idea © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted

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No content

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General architecture

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea apigee2sql Local sqlite database

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea user api_id traffic environment date [email protected] 1 100 testing 2020-12-10 [email protected] 3 250 testing 2020-12-10 [email protected] 4 640 testing 2020-12-10 [email protected] 1 700 testing 2020-12-10 [email protected] 4 50 production 2020-12-10 Traffic table

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea Id name proxy 1 Flight Search flight_search_get_v1 3 Hotel Search hotel_search_get_v2 4 Flight Booking flight_booking_post_v1 5 Points of Interest pois_get_v1 6 Flight Status flight_status_get_v1 API table

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea • Which APIs are used the most? • Traffic evolution per API/user • Who are the most active users? • Busiest days of the week/month/year

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea apigee2sql Local sqlite database user database

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea email name registration apps country active [email protected] John Wick 2020-12-01 2 United States True [email protected] Anna Müller 2020-11-13 1 Germany True User table

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted General idea • Traffic and active users per country (go-to-market) • Registration peaks (events!) • Improvement of the on-boarding user status.

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted On-Boarding / Drop-off REGISTRATION API CALL TESTING API CALL PRODUCTION 10,000 7,000 (-30%) * 2,000 (-70%) 1,200 (-40%) VISITORS * ((7,000-10,000)/10,000)*100

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Improving the funnel © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Improving the drop-off apigee2sql Local sqlite database user database

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Improving the drop-off

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Improving the drop-off

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Marketing Campaigns © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted API Decommission Warning to some specific users about upcoming API decommission Surveys Why some users are no longer using one API? Improve Onboarding Users with account still pending to be activated Conversion rate Users not moving to production environment

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Building a dashboard © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Building a dashboard apigee2sql Local sqlite database user database

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Building a dashboard

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Building a dashboard apigee2sql Local sqlite database user database

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© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted Building a dashboard

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Future work © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted

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Implement automation in some parts of the process. Future work 1 Implement our own dashboard. 2 Generate reports with metrics. 3

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Thank you! @amadeus4dev [email protected]