Slide 51
Slide 51 text
No Man Leftb
Behind
US Army Rancher’s famous motto
Think big — butb
start small.
Intercom.io
Design from ˋrstb
principles.
Intercom.io
Ship to Learn
Intercom.io
Be stubborn onb
vision, ˌexibleb
on details
Amazon.com
Two pizza rule
Amazon.com
(no meeting should be so large that two pizzas can’t feedb
the whole group)
Ownership
Amazon.com
Leaders are owners. They never say “that’s not my job."
Are Right, A Lot
Amazon.com
Leaders are right a lot. They have strong judgment andb
good instincts.
Hire and Developb
the Best
Amazon.com
Leaders raise the performance bar with every hire andb
promotion.
Deliver Results
Amazon.com
Despite setbacks, they rise to the occasion and neverb
settle.
Be worthy ofb
trust
Evernote
Sweat the details
Evernote
Aim higher
Evernote
We, not I
Evernote
Cupcake
Evernote
Cupcake is actually a picture, as it’s a reminder to notb
take yourself too seriously. It has survived years ofb
growth at Evernote.
Build Lovableb
Products
Aha!
Focus on theb
Completeb
Productb
Experience
Aha!
Don’t make meb
think
Slack
Be a great host
Slack
Prototype theb
path
Slack
Don’t reinventb
the wheel
Slack
Make bigger,b
bolder bets
Slack
Universal
Facebook
So our design needs to work for everyone, everyb
culture, every language, every device, every stage ofb
life.
Human
Facebook
This is why our voice and visual style stay in theb
background, behind people’s voices, people’s faces, andb
people’s expression.
Clean
Facebook
Our visual style is clean and understated, to create ab
blank canvas on which our users live.
Consistent
Facebook
Our interactions speak to users with a single voice,b
building trust. Reduce, reuse, don’t redesign.
Useful
Facebook
Our product is more utility than entertainment, meantb
for repeated daily use, providing value efˋciently. Thisb
is why our core interactions, the ones users engageb
daily, are streamlined, purged of unnecessary clicksb
and wasted space.
Fast
Facebook
As such, site performance is something our usersb
should never notice. Our site should move as fast as web
do.
Transparent
Facebook
We are clear and up front about what’s happening andb
why.
Focus on theb
user and all elseb
will follow
Google
Since the beginning, we’ve focused on providing theb
best user experience possible.
Useful is forever
37signals
Bells and whistles wear off, but usefulness never does.b
We build useful software that does just what you needb
and nothing you don’t.
Great service isb
everything
37signals
We’re famous for fast and friendly customer service. Web
work hard to make sure we live up to that reputationb
every day.
Clarity is king
37signals
Buzzwords, lingo, and sensationalized sales- and-
marketing- speak have no place at 37signals. Web
communicate clearly and honestly.
Our customersb
are our investors
37signals
Our customers fund our daily operations by paying forb
our products. We answer to them — not investors, theb
stock market, or a board of directors.
The basics areb
beautiful
37signals
We’ll never overlook what really matters: The basics.b
Great service, ease of use, honest pricing, and respectb
for our customer’s time, money, and trust.
No hidden feesb
or secret prices
37signals
We believe everyone is entitled to the best price we canb
offer. Our prices are public, published right on our site,b
and the same no matter who you are.
Software shouldb
be easy
37signals
Our products are intuitive. You’ll pick them up inb
seconds or minutes, not hours, days or weeks. We don’Wb
Members ˋrst
linkedin
Without our members, there’s no LinkedIn. Everythingb
we do, we do for them.
Relationshipsb
matter
linkedin
We’re in the business of building relationships. Thisb
includes our workplace.
Be open, honest,b
and constructive
linkedin
We strive to communicate clearly and share helpfulb
feedback.
Inspireb
excellence
linkedin
No challenge is too big. We keep learning, iterating,b
and improving.
Take intelligentb
risks
linkedin
One of the secrets to LinkedIn’s success. Not every riskb
works out – but some do.
Act like an ownerb
of #OneLinkedIn
linkedin
We make every decision, big or small, with care.
Embodyb
diversity,b
@bfgmartin
Sadly, our industry is rife with
meaningless principles.