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that combines an MP3 player, a touch screen and an iPod. An MP3 player,
touch screen and mobile. He continues to compare the two devices until
finally he lets the audience know that this mythical device, the iPhone is
available and it is shipping today, that call to action, that vision of the
new bliss. But what about when we're thinking about designs them save,
not just talking, not just playing those back. Many, but not all websites
and apps are about persuading our users to do something, whether that is
enrolling to vote, making a reservation at a restaurant or if you are me
buying a dehumidifier on eBay.com.au. What you are looking at here is
my eBay home page you can see that I've recently bought a dehumidifier
as well as a pair of Reebok sneakers. So let's use the Sparkline to map
that journey of persuasion, that story, how eBay.com sucked in yet
another returning customer. So our story starts with two months of
nonstop rain if Sydney, hence the dehumidifier and my shoe, my current
Reeboks get very wet. Sad stuff, the world as it is. But I know that a
new world is possible and this's because you might not be able to see the
text very clearly here but I spot Zuma wearing some fresh Yeezies and I
know that these Reeboks are not doing the trick for me. A vision of the
future. Then that rain continues so I browse for speakers online until
finally I click buy now on eBay and become the proud owner of some
white Reeboks. I encourage you to play around with the story format like
the sparkline. When you are thinking about persuasive design,
particularly how you may be able to plot your users' feelings in a
structure like this between what is and what could be leading to towards a
call to action. Not all websites aim to persuade us to do something.
Sometimes an experience is only meant to grab our attention for only a
few short moments. So I want a talk a little about micro sites, small,
targeted online experiences created as part of an online campaign or
experiment by a creative technologist. First one is Guns2swords. The