Slide 10
Slide 10 text
How can we
split our
customers into
different groups
to market to?
How can we run
a clustering
algorithm to
segment
customer data?
Business
question
Data science
question
A k-means
clustering found
3 distinct
groups
Data science
answer
Business answer
Here are 3 types
of customers:
new, high
spending,
commercial
Domain knowledge
- Renee Teate, @BecomingDataSci
Skills:
• Communication
• Empathy
• Understanding your data (where it lives, built-in assumptions, edge cases)