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• individual-wise gross rating point (GRP)
• GRP is the sum of the viewer ratings of the ads.
• Individual-wise GRP is calculated for each
age and gender groups of viewers.
example)
Mon Tue Wed Thu Fri
part1 10% 25% 20% 15% 12%
part2 15% 18% 17% 21% 10%
Viewer rating: male (age: 20-34)
… broadcasting
GRP (male, age: 30-34) = 18 + 17 + 21 = 56
Mon Tue Wed Thu Fri
part1 19% 25% 20% 15% 12%
part2 10% 11% 22% 25% 10%
Viewer rating: female (age: 35-49)
GRP (female, age: 35-49) = 11 + 22 + 25 = 58
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