The art
of
NOTIFICATIONS
#BEPiD
@ gabrielsscavalcante
pogist
ythecombinator
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starting
from
scratch
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what?
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informative messages
delivered to mobile app users
even if they are not actively
browsing the app
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why?
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push notifications boost app
engagement by
88%
Localytics Data Team
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65% of users return to
an app within 30 days when
push is enabled
Localytics Data Team
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50% of users opt into
push and find push
messages useful
Localytics Data Team
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Kahuna
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Localytics Data Team
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LOCAL
vs
remote
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local
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Local notifications are
scheduled by an app and
delivered on the same device
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hands on
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challenge
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http://bit.ly/
local-example
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remote
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provider push
notification
server
devices
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remote
(push) notifications are
sent
by your server to the Apple Push
Notification service, which pushes the notification to
devices.
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Apple
Push Notification
Service (APNS)
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hands on
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http://bit.ly/
IDS-IOS
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http://bit.ly/
push-notifications-tuto
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provider push
notification
server
devices
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Provider
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BaaS
&
Paas
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hands on
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Self-
Hosted
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S2
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hands on
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provider push
notification
server
devices
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DEVICES
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hands on
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challenge
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http://bit.ly/
REMOTE-example
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provider push
notification
server
devices
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bonus
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best
practices
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keep it short
use a call to action
focus on quality, not quantity
consider your
audience's time &
context
send handcraft
messages allow
customization
track results do segmentation