Bigger, More Complex, More Violent

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Peter Gasston @stopsatgreen #12DevsOfSummer 18th July 2013

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Bigger, More Complex, More Violent #12DevsOfSummer 18th July 2013

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Most of you will say you don’t work in UX.

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UX isn't a role, it's a shared responsibility.

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Experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” “ Don Norman http://vimeo.com/2963837

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Everything is user experience

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Oakley’s monster page of baubles.” “ Phil Hawksworth http://hawksworx.com/blog/oakleys-monster-page-of-baubles/

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471 HTTP requests 85.4MB page weight 2'45" DOMContentLoaded 4'10" Load

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http://blog.kissmetrics.com/loading-time/ 47 percent expect a web page to load in two seconds or less. 40 percent abandon a website that takes longer than three seconds to load.

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http://blog.kissmetrics.com/loading-time/ 79 percent of shoppers dissatisfied with performance are less likely to visit again. 52 percent say that page load performance is important to their site loyalty.

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Google research found that an increase in page load time from 0.4 seconds to 0.9 seconds saw traffic and ad revenue drop by 20%. Amazon calculated that slowing the page load by one second would cost them $1.6 billion over a year. http://www.websiteoptimization.com/speed/tweak/psychology-web-performance/

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Performance is user experience

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$(document).ready(function(){ // your code here }); document.addEventListener( 'DOMContentLoaded', function() { // your code here }); vs.

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… vs.

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“Over a mobile connection, it may take 2 seconds to download the initial page of HTML, but it can be immediately rendered. Even as the rest of the JavaScript application is being downloaded, the user can interact with the page. It feels 5x faster.” http://nerds.airbnb.com/weve-launched-our-first-nodejs-app-to-product

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https://twitter.com/hcatlin/status/356926842160164864

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https://twitter.com/mattpointblank/status/356899458384019456

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Performance is of course a hugely important measure in this age of the mobile web, but performance for performance’s sake trivialises what we do.” “ Matt Andrews http://www.threechords.org/blog/the-web-less-engine-more-gas/

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Accessibility is user experience

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Submit vs. Submit

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When an elevator fails, it's useless. When an escalator fails, it becomes stairs. We should be building escalators, not elevators.” Jake Archibald http://jakearchibald.com/2013/progressive-enhancement-still-important/ “

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Behaviour is user experience

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:hover div { left: 100px; top: 100px; } vs. :hover div { transform: translate(100px, 100px); }

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First impressions are user experience

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var ua = navigator.userAgent.toLowerCase(), isAndroid = ua.indexOf('android') > -1; if (isAndroid) { window.location = 'http://mobile.example.com'; }

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https://twitter.com/aral/status/204145820008853504

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Copywriting is user experience

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Everything is user experience

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UX isn't a role, it's a shared responsibility.

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Bigger, More Complex, More Violent

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Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” E.F. Schumacher “

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