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Automotive User Experience - The Next Horizon

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Automotive HMI The Autmotive Human Machine Interface (HMI) is the medium through which users can interact with the various features and functionalities of their automobile as well as receive various feedback from it to gain better understanding of its workings.

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The Main parts of the HMI are : 1. The Instrument Cluster 2. The infotainment Panel Automotive HMI

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Infotainment Panel Steering wheel controls Instrument cluster Automotive HMI

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Recent developments in technology have led to an explosion of features in Infotainment and cluster Interfaces. Today these panel have moved from electro mechanical contraptions to sophisticated on-board digital computers Evolution of Infotainment system

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Car are becoming more of Digital Gadgets / CE Products, having more electronics than Mechanical aspects Evolution of Infotainment system

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From the conception of the car itself, users and manufacturers alike have felt the need to integrate cutting edge technology. This led to the addition of the Radio and subsequently Casette players, CD and DVD players in the infotainments system, as well as refinements to the Instrument Cluster What was HMI like?

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Time Mechanical Era of a car Electronization of a car 50s 60s 70s 80s 90s 00s 10s 15+ The curent – More of Electronics than Mechanical Aspects Evolution of Infotainment system

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Evolution in Mechanical Aspect like engine, steering wheel etc. is linear Evolution of Infotainment system

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The change in the Digital aspect is Gradual Evolution of Infotainment system

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50s 60s 70s 80s 90s 00s 10s 15+ Data Services Digital broadcasts Digital AM/FM Integrated RF FE Integrated power Amp Zeineth Royal - T Automotive world: Radio, HMI, V2X Consumer world: Data Storage, Portability, Connectivity Evolution of Consumer World vs Automotive world

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Multitasking while driving : Navigation, Texting and Calling, Listening to Music, Social Networking, Traffic jam etc… Changing User & Use case Scenarios

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Basic driving is a function which is taken for granted = + + + + + Safety & Comfort Entertainment & Computer Home & Office Changing user & use case scenarios

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Basic driving is a function which is taken for granted Car = Home Office Audio System Computer Much More… “ Cars are No more About Mobility” + + + + Changing user & use case scenarios

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E-vehicle charging Park Assist Dicatate a Message Checking Car Health status Finding Next fuel station In-vehicle climate Control New use case scenarios

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Activities Exponential Rise in “Things” people can do inside a car leading to increase in the Complexity of HMI Complexity New use case scenarios

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Button controls Touch Knobs & controls Gesture & Touch Touch & Voice HUD Driver less Mind Control Introduce new HMI’s

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The automotive infotainment system has now evolved into multimodal interface employing various interaction models such as touch, gesture, voice and haptic based interfaces MultiModal will be the New norm !!! Interaction Models

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Evolution of cluster

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“Completely Reconfigurable” Real Estate making it possible for “Contextual Displays” Instrument cluster

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Evolution of infotainment panel

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Hands on Wheel Eyes on Road Too much of data !!! Safety HMI challenges in cockpit UI designs

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Traffic Connect Home Internet Cell Phone Laptop Navigation system Internet access Connected car ecosystem

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The car is ceasing to be a highly specialized product. User trends and needs point towards the autmobile opening up its domain to the integration and synchronization with the user’s various other devices. Like many other appliances, The Automobile too will become part of the internet of things (IoT) “App”ization in car

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Opening up of the domain will lead to greater innovation, better development of the HMI and a better overall experience Users will be able to choose what features and feedback they would want to have in their cars. This would make for a better, more personal and comfortable user experience Automotive apps & customization

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Synchroninzation with the user’s phone or tablet is currently a major point of focus Areas like remotely controling the cars features through the user’s phone, and even the phone’s features through the car are being explored Specialized apps for your car can be downloaded to your phone and your car can be controlled by it Car control with other devices

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Tata Elxsi has been involved in doing absolutely cutting edge work in this area and we propose to expose the audience with this niche, new frontiers of User Experience What we are doing?

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The instrument cluster has changed drastically and it’s now fully costumizable in terms of form factor, Real Estate and it’s has been gone beyond two dimensional space Instrument cluster design

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Digital instrument cluster - Concept Cluster is completely digital, the real estate utilized based on design, the 3D look & feel is achieved through the graphics Concept cluster design

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Design and Development of 3D instrument cluster 3D instrument cluster

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Instrument cluster Graphic Merging technology with green concept Instrument cluster design

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Electric vehicle cluster Instrument clusters for Electric vehicle where the cluster info and infotainment panel both were the part of the dial

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The concept was the design for the premium end vehicle infotainment system. The look & feel of the concept was given based on the vehicle dimensions( interior, color etc.) Concept for infotainment system

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The concept was designed and Inspired by the movements of nature; centipedes, waves Infotainment concept

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Concept for Infotainment panel

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Concept HMI for CES Tata Elxsi demonstrated cross platform HMI for infotainmnet which as demonstrated in CES -2013. the concept was design which work on multiple plateform and different screen size / orientation

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Tata Elxsi participated in AGL Contest 2013 and won Best User Experience for the concept - The concept is an attempt to reduce the amount of visual load on the driver, yet keep the features progressive and up to date with today’s technology Concept HMI for AGL contest

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z This voice HMI based on Anroid, and Google Voice created in 2012. The user’s could interact with the device in natural speech and interact wit it freely. The overall visual language used is very minimal and asy for the driver to understand Voice HMI

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Concepts design based on real life metaphors for the infotainment systems. The design reflect the luxury and elegance of the vehicle.The simplistic interface and balanced color would ensure the driver is not distracted Infotainment concept

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The concept is inspired by the playful movement of the marbles Infotainment concept

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Next Battlefield ? Android Auto Apple Play

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Note •The content showcased in the presentation is work of TATA Elxsi •The work showcased in this presentation will have demo videos which will be added before the final presentaion

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Thank You.