+ σβΠφʔ݉ϓϩμΫτΦʔφʔͷεεϝ Designer Product Owner @ken_c_lo TAEKO AKATSUKA 2016.02.09 Designers Meetup #1 @goodpatch 

2 ΤϯδχΞͱσβΠφʔਓͷձࣾ σβΠφʔͷํˠ 

https://esa.io 

ΤϯδχΞͱ૊ΜͰ
8FCαʔϏεΛ࡞Δͷ͕झຯ ࠷ۙɺझຯ͕ຊۀʹͳͬͨ ࣗ෼ͷ8FCαʔϏε͕࡞Γ͍ͨʜͱࢥ͍ͬͯΔ
ϑϦʔϥϯεͷσβΠφʔ 2009 2012 2015 

2011.12 http://receibo.herokuapp.com w/ @shu0115 w ؆୯Ոܭ฽αʔϏε
w ϨδͰͦͷ৔Ͱೖྗ͢Δ
w ϨγʔτΛஷΊͳ͍͍ͯ͘Ոܭ฽ ݱࡏٳࢭதͰ͢N @@ N 

2013.04 http://ktra.herokuapp.com/ https://github.com/taea/ktra w/ @katton, @ppworks w λεΫ؅ཧπʔϧ
w ਓ༻1JWPUBM
5SBDLFSΈ͍ͨͳ ͸͡Ί͸όοΫΤϯυ͔Β̍ਓͰ։ൃͯͯ͠ɺ
్த͔ΒΤϯδχΞ͞Μʹख఻͍͍ͬͯͨͩͨɻ 

2013.09 https://pplog.net w/ @ppworks and Team pplog w ʮϙΤϜʯ͕ॻ͚ΔɺಡΊΔ
w هࣄຖͷύʔϚϦϯΫ͕ͳ͍ϒϩά
w 
VTFST ॳΊͯͷਓ͸ӈԼͷϗωΛճ͢ͱ
ଟ෼ָ͍͠ͱࢥ͍·͢ 

2014.05 https://esa.io w/ @fukayatsu w νʔϜͷͨΊͷυΩϡϝϯτڞ༗αʔϏε
w ʮ৘ใΛҭ͍ͯͨʯͱ͍͏ίϯηϓτ
w ϚʔΫμ΢ϯͰॻ͚Δ
w ʮॻ్͖தʯͷ৘ใΛڞ༗Ͱ͖Δ 

߹ಉձࣾ
FTBʹ͍ͭͯ 

ΤϯδχΞͱσβΠφʔਓͷձࣾ
FTBJP
Λ࡞͍ͬͯ·͢ 

։ൃ߹॓ͰFTBര஀
a
⒡㱿⒡ 
2014.05 w झຯͰຖ೔։ൃΛଓ͚Δ
w ࣗ෼ͨͪͷ೔ใڞ༗ʹ࢖͏ 2014.08 ஌Γ߹͍ͷձࣾͰ࢖ΘΕ͸͡ΊΔ 2014.11 ๏ਓԽ

0QFOЌ
ϦϦʔε 2015.01 ਖ਼ࣜ༗ྉ൛ϦϦʔε w ΫϩʔζυЌ൛

஌ਓͷΈެ։
w Ϣʔβʔ͞ΜͷϒϩάͰ࿩୊ʹ w GVLBZBUTV͕FTBΛຊۀʹ͢Δ ݄
w डୗͱ྆ྠͰFTBͷ։ൃ 2016.02 ΍ͬͱFTB͚ͩͷऩӹͰੜ׆Ͱ͖Δ͔΋ʁ
͘Β͍ 0ϲ݄ 3ϲ݄ 6ϲ݄ 8ϲ݄ 20ϲ݄ 

Product owner = Developer = Designer Engineer σβΠϯ͕ಘҙͳ։ൃऀ ΤϯδχΞϦϯά͕ಘҙͳ։ൃऀ = User FTB--$Ͱ͸ɺ
ΤϯδχΞ΋σβΠφʔ΋ w ϓϩμΫτΦʔφʔͰ͋Γ
w ։ൃऀͰ͋Γ
w ϢʔβʔͷਓͰ΋͋Δ w ಘҙྖҬ͕ҧ͏͚ͩͰɺ྆ํͱ΋EFWFMPQFS
w ࣗ෼ͨͪ΋Ϣʔβʔͷਓʢࣗ෼͕ͨͪ࢖Θͳ͍΋ͷ͸࡞Βͳ͍ʣ
w Ϣʔβʔ͔ΒͷϑΟʔυόοΫΛେࣄʹ͢Δ
w Կ͔ܾΊΔͱ͖͸



ͷݖݶɻͲͪΒ͕Ғ͍ͱ͔ͳ͍
w ҙݟׂ͕Εͨ৔߹͸ٸ͕ͣɺ΋ͬͱΑ͍ΞΠσΞ͕ग़Δ·Ͱ৸͔͢ 

Designer Engineer w 6*σβΠϯ
w ϏδϡΞϧ
w ίϯηϓτϝΠΩϯά
w 3BJMT
ͷ
WJFX෦෼
w $44

4BTT
+4গ͠
w Πϥετ w اը
w 6*ઃܭ
w Ϣʔβʔαϙʔτ
w ܦཧɾࣄ຿ɾܦӦ
w ޿ใ
w Ӧۀ
w डୗ։ൃ
w 5XJUUFS
w ੜϋϜ
w ίʔώʔ w όοΫΤϯυ 3BJMT
w ϑϩϯτΤϯυ +4
w Πϯϑϥ )FSPLV"84
w ؂ࢹ
w ࣗಈԽ
w $IBU0QT
w ޻࡞ w ࣗ෼ͨͪͰͳΜͰ΋΍Δɻ
w Ϋϥ΢υαʔϏεར༻

ࣗಈԽͰ޻෉ָͯͯ͠͠ճ͢ɻ
w গਓ਺͸൑அɾߦಈ͕ૣͯ͘Α͍ɻਓΛ૿΍͢ඞཁΛ·ͩײ͡ͳ͍ɻ 

ʬຊ୊ʭ
σβΠφʔ͕ɺ
ࣗ෼ͷαʔϏεΛ࣋ͭͷɺ
࠷ߴͳͷͰϚδΦεεϝɻ 

ϢʔβʔʹʮѪ͞ΕΔʯ
ϓϩμΫτͮ͘Γ͕ɺ
௥ٻͰ͖Δɻ ͳͥ࠷ߴ͔ʁ 

͏·͘ݴ༿ʹͰ͖ͳ͍͚Ͳ
φϯΧ͍͍ײ͡
͔ͩΒ޷͖
a
⒡㱿⒡ 

୭͔͕Կ͔ΛѪ͢Δ
ʢεϖοΫ΍Ձ֨Ҏ֎ͳͲ߹ཧతͳཧ༝Ҏ֎ͷʣ
ཧ༝͸ʁ 

φϯΧ͍͍ײ͡ͷ w ϏδϡΞϧ
w ΩϟϥΫλʔ
w γεςϜઃܭ
w ը໘

6*
w ࢖͍উख
w ػೳ
w ઃܭࢥ૝
w ίϯηϓτ
w ϢʔβʔίϛϡχςΟ
w தͷਓʢձࣾʣ ͔ͩΒ޷͖ʂ ʜ ͍͍ײ͡

શͯʹ௨ఈ͢Δ
̋̋Β͠͞


ʮφϯΧ͍͍ײ͡ʯ͸
෼ׂͰ͖ͳ͍ ݟͨ໨ɾϏδϡΞϧ͚ͩ͡Όͳ͍
ઃܭ͚ͩ͡Όͳ͍
ػೳ͚ͩ͡Όͳ͍
γεςϜ͚ͩ͡Όͳ͍
શͯͷৼΔ෣͍ʹҰ؏ͯ͠ײ͡Δ
̋̋Β͠͞
ϓϩμΫτͷʮਓ֨ɾࠢʯ
ͷΑ͏ͳ΋ͷ 

ʮφϯΧ͍͍ײ͡ʯΛ
ͭ͘Δͷ͸σβΠϯͷྗɻ σβΠϯͷྗͰ͋Δͱಉ࣌ʹɺ
ϓϩμΫτͷશͯʹࠜ෇͔ͤΔඞཁͷ͋Δ΋ͷͳͷͰɺ
ී௨ͷʮσβΠφʔʯͱͯ͠ͷ৬຿ൣғ಺ͩͱͳ͔ͳ͔೉͔ͬͨ͠ɻ σβΠφʔ

ϓϩμΫτΦʔφʔʹͳͬͯ
ϓϩμΫτΛσβΠϯ͢Δͱ͍͏ߦҝʹ
ۙͮ͘͜ͱ͕Ͱ͖ͨ


ʬ΋͏ͭେࣄʭ
σβΠφʔ͕ΤϯδχΞͱ
૊ΜͰαʔϏε࡞Δͷ
࠷ߴͳͷͰϚδΦεεϝɻ 

ΤϯδχΞͱ૊ΜͰ
8FCαʔϏεΛ࡞Δͷ͕झຯ ࠷ۙɺझຯ͕ຊۀʹͳͬͨ ࣗ෼ͷ8FCαʔϏε͕࡞Γ͍ͨʜͱࢥ͍ͬͯΔ
ϑϦʔϥϯεͷσβΠφʔ 2009 2012 2015 ̍ਓͰ΍Ζ͏ͱͯ͠ɺ
ϓϩάϥϛϯάʹ௅ઓ
ͦͯ͠࠳ંͷ਺ʑ
ʼʻ 

͔͠͠΋͠΋Ծʹɺࣗ෼ʹϓϩάϥϛϯάೳྗ͕ඞཁे෼ʹ͋ͬͨͱͯ͠ɺ
ਓ͚ͩͰັྗతͳαʔϏε
Λ࡞Εͨʁ
NO σβΠφʔͱΤϯδχΞͱ૊Ήͱ͍͏͜ͱʹ͸ɺ
୯ͳΔίʔσΟϯάೳྗͷิ׬ʹͱͲ·Βͳ͍
Α͍ͱ͜Ζ͕ͨ͘͞Μ͋Δɻ


ΤϯδχΞͷࢥ૝ʹ৮Εٵऩ͢Δ
w ͍͍ΤϯδχΞɺ಄Αͯ͘໘നͯ͘ϢχʔΫͳਓ͕ଟ͍
w ࣗ෼͕·ΔͰߟ͕͑ٴ͹ͳ͍ൣғ·Ͱߟ͍͑ͯͨΓ
w ·ΔͰߟ͕͑ٴ͹ͳ͍֯౓Ͱ෺ࣄΛߟ͍͑ͯΔ
w ࣗ෼Ͱ͸౸ఈࢥ͍͔ͭͳ͍ΞΠσΞΛߟ͑ͯ͘ΕΔ
w σβΠφʔͷࣗ෼ʹͳ͍෦෼Λ͏·͘ิ׬ͯ͘͠ΕΔ
w ΤϯδχΞ͸ʮྑ͍γεςϜʯͷ໨ར͖
w ϓϩάϥϛϯά΍γεςϜઃܭͷߟ͑ํʹ৮ΕΔ
w ΤϯδχΞͷؒͰΑ͍ͱ͞Ε͍ͯΔจԽʹ৮ΕΔ ݸਓతʹ͸ɺ(JU΍(JU)VCΛ࢖ͬͨϞμϯͳ։ൃʹؔΘͬͨ࣌ͷײಈ͕ɺͷͪͷFTBͷίϯηϓτ ʹେ͖͘Өڹ͍ͯͨ͠Γ͠·͢ɻ 

૬ํͷΩϟϥΛαʔϏεʹ౤Ө
w ৬ۀฑ͔Θͨ͠͸ʮࣗ෼Β͍͠ʯ΋ͷΛ࡞Δͷ͕ۤख
w ࣗ෼ࣗ਎Λ౤Ө͢ΔͱφϧγεςΟοΫʹͳΔ
w ૬ํ͕͍ΔͱɺͦͷਓΆ͍ײ͕͡αʔϏεʹ౤Ө͞ΕΔ
w QQMPH
͸Ͳ͜ͱͳ͘!QQXPSLT
Ά͍͠ɺ
w FTB
͸Ͳ͜ͱͳ͘
!GVLBZBUTV
Ά͍
w ਓฑ͕ײ͡ΒΕΔαʔϏεͱ͍͍ͯ͠ײ͡ʹ࡞༻
w σβΠφʔͱͯͪ͠ΐ͏ͲΑ͍٬؍ੑΛอ͍ͬͯΒΕΔ
w ͍͍ײ͡ͷΩϟϥͷਓͱ૊Ήͷ͸େࣄ͔΋
 

ΤϯδχΞͱͷ஥ྑ͘ͳΓํ
w ΤϯδχΞͷίϛϡχςΟʹࢀՃ͢Δ
w 1%
ʢσβΠφʔͷͨΊͷϓϩάϥϛϯάษڧձɾ͍ͨͩ·ٳ຾தͰ͢N @@ Nʣ
w 3VCZίϛϡχςΟͷਓʹͱͯ΋͓ੈ࿩ʹͳΓ·ͨ͠
w ͍ͣΕԿ͔ͦ͏͍͏׆ಈΛ࠶։͍ͨ͠ɾ͢Δ͔΋
w ίʔυΛॻ͘ɾ(JU΍(JU)VCΛ࢖ͬͯίϛϡχέʔγϣϯ
w ΤϯδχΞͱͷڞ௨ݴޠΛ࣋ͭखஈͱͯ͠ίʔυॻ͍͍ͯΔ
w ৴པ͞ΕΔ
ˠ
৭ʑڭ͑ͯ΋Β͑Δ
ˠ
ΑΓਂ͍ཧղ
w ັྗతͳαʔϏεͷϓϩτλΠϓΛ࡞ͬͯݟͤΔ
w ΤϯδχΞ͕࡞Γ͍ͨͱࢥ͑͹Ұॹʹ࡞ͬͯ͘ΕΔ͔΋ 

σβΠφʔͱΤϯδχΞ͕͍Ε͹
αʔϏε࡞ͬͯੜ͖͍͚ͯΔ
w ࣗ෼ͨͪͷಘҙͳྖҬɺࢿ࢈΍ར఺ɺ͍͍ͱ͜ΖΛ׆͔͢
w ۤखͳࣄ͸͠ͳ͍
PS
ࣗಈԽ
PS
αʔϏεʹཔΔʢগ͠ͷ͓ۚͰղܾʣ
w ແཧͯ͠ʮىۀՈʯ΍ʮελʔτΞοϓʯʹͳΒͳͯ͘΋͍͍
w ࠷ॳ͸ձࣾ΋ͳ͍͍ͯ͘͠ɺࠓͷ࢓ࣄΛ΍Ίͳͯ͘΋͍͍
w ࣗ෼͕ͨͪ༨ՋͰ࡞ΔͳΒࢿۚ΋ཁΒͳ͍
w ຊ౰ͷεϞʔϧελʔτ͕Ͱ͖Δ
w ϦεΫ΍ϓϨογϟʔ͸ͳΔ΂͘গͳ͍͍ͨ͘͠
w ϦϥοΫεͯ͠Α͍બ୒Λ͠ɺָ͍͠ؾ࣋ͪͰΑ͍΋ͷΛ࡞Γ͍ͨ
˞͋͘·Ͱզʑͷߟ͑Ͱ͢


զʑ͸զʑͷ··ɺ࡞Δਓͷ··Ͱɺ
զʑࣗ਎͕ຊ౰ʹ࡞Γ͍ͨͱࢥ͏΋ͷΛ
ָ͠ΜͰ࡞Δ͜ͱͰɺ
͓ۚ΋Ք͍Ͱੈͷதͱ޲͖߹͍͖͍ͬͯͨɻ ࡞Δਓָ͕͠ΜͰ࡞Δ͜ͱ͕ɺ
Ձ஋͋Δ΋ͷΛఏڙͰ͖ΔҰ൪ͷൿ݃ͩͱ
৴͍ͯ͡Δɻ


Enjoy Product Design!