+ σβΠφʔ݉ϓϩμΫτΦʔφʔͷεεϝ Designer Product Owner @ken_c_lo TAEKO AKATSUKA 2016.02.09 Designers Meetup #1 @goodpatch

2 ΤϯδχΞͱσβΠφʔਓͷձࣾ σβΠφʔͷํˠ

https://esa.io

ΤϯδχΞͱ૊ΜͰ 8FCαʔϏεΛ࡞Δͷ͕झຯ ࠷ۙɺझຯ͕ຊۀʹͳͬͨ ࣗ෼ͷ8FCαʔϏε͕࡞Γ͍ͨʜͱࢥ͍ͬͯΔ ϑϦʔϥϯεͷσβΠφʔ 2009 2012 2015

2011.12 http://receibo.herokuapp.com w/ @shu0115 w ؆୯Ոܭ฽αʔϏε w ϨδͰͦͷ৔Ͱೖྗ͢Δ w ϨγʔτΛஷΊͳ͍͍ͯ͘Ոܭ฽ ݱࡏٳࢭதͰ͢N @@ N

2013.04 http://ktra.herokuapp.com/ https://github.com/taea/ktra w/ @katton, @ppworks w λεΫ؅ཧπʔϧ w ਓ༻1JWPUBM5SBDLFSΈ͍ͨͳ ͸͡Ί͸όοΫΤϯυ͔Β̍ਓͰ։ൃͯͯ͠ɺ ్த͔ΒΤϯδχΞ͞Μʹख఻͍͍ͬͯͨͩͨɻ

2013.09 https://pplog.net w/ @ppworks and Team pplog w ʮϙΤϜʯ͕ॻ͚ΔɺಡΊΔ w هࣄຖͷύʔϚϦϯΫ͕ͳ͍ϒϩά w VTFST ॳΊͯͷਓ͸ӈԼͷϗωΛճ͢ͱ ଟ෼ָ͍͠ͱࢥ͍·͢

2014.05 https://esa.io w/ @fukayatsu w νʔϜͷͨΊͷυΩϡϝϯτڞ༗αʔϏε w ʮ৘ใΛҭ͍ͯͨʯͱ͍͏ίϯηϓτ w ϚʔΫμ΢ϯͰॻ͚Δ w ʮॻ్͖தʯͷ৘ใΛڞ༗Ͱ͖Δ

߹ಉձࣾFTBʹ͍ͭͯ

ΤϯδχΞͱσβΠφʔਓͷձࣾ FTBJPΛ࡞͍ͬͯ·͢

։ൃ߹॓ͰFTBര஀ a ⒡㱿⒡ 2014.05 w झຯͰຖ೔։ൃΛଓ͚Δ w ࣗ෼ͨͪͷ೔ใڞ༗ʹ࢖͏ 2014.08 ஌Γ߹͍ͷձࣾͰ࢖ΘΕ͸͡ΊΔ 2014.11 ๏ਓԽ0QFOЌϦϦʔε 2015.01 ਖ਼ࣜ༗ྉ൛ϦϦʔε w ΫϩʔζυЌ൛஌ਓͷΈެ։ w Ϣʔβʔ͞ΜͷϒϩάͰ࿩୊ʹ w GVLBZBUTV͕FTBΛຊۀʹ͢Δ ݄ w डୗͱ྆ྠͰFTBͷ։ൃ 2016.02 ΍ͬͱFTB͚ͩͷऩӹͰੜ׆Ͱ͖Δ͔΋ʁ͘Β͍ 0ϲ݄ 3ϲ݄ 6ϲ݄ 8ϲ݄ 20ϲ݄

Product owner = Developer = Designer Engineer σβΠϯ͕ಘҙͳ։ൃऀ ΤϯδχΞϦϯά͕ಘҙͳ։ൃऀ = User FTB--$Ͱ͸ɺ ΤϯδχΞ΋σβΠφʔ΋ w ϓϩμΫτΦʔφʔͰ͋Γ w ։ൃऀͰ͋Γ w ϢʔβʔͷਓͰ΋͋Δ w ಘҙྖҬ͕ҧ͏͚ͩͰɺ྆ํͱ΋EFWFMPQFS w ࣗ෼ͨͪ΋Ϣʔβʔͷਓʢࣗ෼͕ͨͪ࢖Θͳ͍΋ͷ͸࡞Βͳ͍ʣ w Ϣʔβʔ͔ΒͷϑΟʔυόοΫΛେࣄʹ͢Δ w Կ͔ܾΊΔͱ͖͸ͷݖݶɻͲͪΒ͕Ғ͍ͱ͔ͳ͍ w ҙݟׂ͕Εͨ৔߹͸ٸ͕ͣɺ΋ͬͱΑ͍ΞΠσΞ͕ग़Δ·Ͱ৸͔͢

Designer Engineer w 6*σβΠϯ w ϏδϡΞϧ w ίϯηϓτϝΠΩϯά w 3BJMTͷWJFX෦෼ w $444BTT+4গ͠ w Πϥετ w اը w 6*ઃܭ w Ϣʔβʔαϙʔτ w ܦཧɾࣄ຿ɾܦӦ w ޿ใ w Ӧۀ w डୗ։ൃ w 5XJUUFS w ੜϋϜ w ίʔώʔ w όοΫΤϯυ 3BJMT w ϑϩϯτΤϯυ +4 w Πϯϑϥ )FSPLV"84 w ؂ࢹ w ࣗಈԽ w $IBU0QT w ޻࡞ w ࣗ෼ͨͪͰͳΜͰ΋΍Δɻ w Ϋϥ΢υαʔϏεར༻ࣗಈԽͰ޻෉ָͯͯ͠͠ճ͢ɻ w গਓ਺͸൑அɾߦಈ͕ૣͯ͘Α͍ɻਓΛ૿΍͢ඞཁΛ·ͩײ͡ͳ͍ɻ

ʬຊ୊ʭ σβΠφʔ͕ɺ ࣗ෼ͷαʔϏεΛ࣋ͭͷɺ ࠷ߴͳͷͰϚδΦεεϝɻ

ϢʔβʔʹʮѪ͞ΕΔʯ ϓϩμΫτͮ͘Γ͕ɺ ௥ٻͰ͖Δɻ ͳͥ࠷ߴ͔ʁ

͏·͘ݴ༿ʹͰ͖ͳ͍͚Ͳ φϯΧ͍͍ײ͡ ͔ͩΒ޷͖ a ⒡㱿⒡ ୭͔͕Կ͔ΛѪ͢Δ ʢεϖοΫ΍Ձ֨Ҏ֎ͳͲ߹ཧతͳཧ༝Ҏ֎ͷʣ ཧ༝͸ʁ

φϯΧ͍͍ײ͡ͷ w ϏδϡΞϧ w ΩϟϥΫλʔ w γεςϜઃܭ w ը໘6* w ࢖͍উख w ػೳ w ઃܭࢥ૝ w ίϯηϓτ w ϢʔβʔίϛϡχςΟ w தͷਓʢձࣾʣ ͔ͩΒ޷͖ʂ ʜ ͍͍ײ͡શͯʹ௨ఈ͢Δ̋̋Β͠͞

ʮφϯΧ͍͍ײ͡ʯ͸ ෼ׂͰ͖ͳ͍ ݟͨ໨ɾϏδϡΞϧ͚ͩ͡Όͳ͍ ઃܭ͚ͩ͡Όͳ͍ ػೳ͚ͩ͡Όͳ͍ γεςϜ͚ͩ͡Όͳ͍ શͯͷৼΔ෣͍ʹҰ؏ͯ͠ײ͡Δ̋̋Β͠͞ ϓϩμΫτͷʮਓ֨ɾࠢʯ ͷΑ͏ͳ΋ͷ

ʮφϯΧ͍͍ײ͡ʯΛ ͭ͘Δͷ͸σβΠϯͷྗɻ σβΠϯͷྗͰ͋Δͱಉ࣌ʹɺ ϓϩμΫτͷશͯʹࠜ෇͔ͤΔඞཁͷ͋Δ΋ͷͳͷͰɺ ී௨ͷʮσβΠφʔʯͱͯ͠ͷ৬຿ൣғ಺ͩͱͳ͔ͳ͔೉͔ͬͨ͠ɻ σβΠφʔϓϩμΫτΦʔφʔʹͳͬͯ ϓϩμΫτΛσβΠϯ͢Δͱ͍͏ߦҝʹ ۙͮ͘͜ͱ͕Ͱ͖ͨ

ʬ΋͏ͭେࣄʭ σβΠφʔ͕ΤϯδχΞͱ ૊ΜͰαʔϏε࡞Δͷ ࠷ߴͳͷͰϚδΦεεϝɻ

ΤϯδχΞͱ૊ΜͰ 8FCαʔϏεΛ࡞Δͷ͕झຯ ࠷ۙɺझຯ͕ຊۀʹͳͬͨ ࣗ෼ͷ8FCαʔϏε͕࡞Γ͍ͨʜͱࢥ͍ͬͯΔ ϑϦʔϥϯεͷσβΠφʔ 2009 2012 2015 ̍ਓͰ΍Ζ͏ͱͯ͠ɺ ϓϩάϥϛϯάʹ௅ઓ ͦͯ͠࠳ંͷ਺ʑʼʻ

͔͠͠΋͠΋Ծʹɺࣗ෼ʹϓϩάϥϛϯάೳྗ͕ඞཁे෼ʹ͋ͬͨͱͯ͠ɺ ਓ͚ͩͰັྗతͳαʔϏε Λ࡞Εͨʁ NO σβΠφʔͱΤϯδχΞͱ૊Ήͱ͍͏͜ͱʹ͸ɺ ୯ͳΔίʔσΟϯάೳྗͷิ׬ʹͱͲ·Βͳ͍ Α͍ͱ͜Ζ͕ͨ͘͞Μ͋Δɻ

ΤϯδχΞͷࢥ૝ʹ৮Εٵऩ͢Δ w ͍͍ΤϯδχΞɺ಄Αͯ͘໘നͯ͘ϢχʔΫͳਓ͕ଟ͍ w ࣗ෼͕·ΔͰߟ͕͑ٴ͹ͳ͍ൣғ·Ͱߟ͍͑ͯͨΓ w ·ΔͰߟ͕͑ٴ͹ͳ͍֯౓Ͱ෺ࣄΛߟ͍͑ͯΔ w ࣗ෼Ͱ͸౸ఈࢥ͍͔ͭͳ͍ΞΠσΞΛߟ͑ͯ͘ΕΔ w σβΠφʔͷࣗ෼ʹͳ͍෦෼Λ͏·͘ิ׬ͯ͘͠ΕΔ w ΤϯδχΞ͸ʮྑ͍γεςϜʯͷ໨ར͖ w ϓϩάϥϛϯά΍γεςϜઃܭͷߟ͑ํʹ৮ΕΔ w ΤϯδχΞͷؒͰΑ͍ͱ͞Ε͍ͯΔจԽʹ৮ΕΔ ݸਓతʹ͸ɺ(JU΍(JU)VCΛ࢖ͬͨϞμϯͳ։ൃʹؔΘͬͨ࣌ͷײಈ͕ɺͷͪͷFTBͷίϯηϓτ ʹେ͖͘Өڹ͍ͯͨ͠Γ͠·͢ɻ

૬ํͷΩϟϥΛαʔϏεʹ౤Ө w ৬ۀฑ͔Θͨ͠͸ʮࣗ෼Β͍͠ʯ΋ͷΛ࡞Δͷ͕ۤख w ࣗ෼ࣗ਎Λ౤Ө͢ΔͱφϧγεςΟοΫʹͳΔ w ૬ํ͕͍ΔͱɺͦͷਓΆ͍ײ͕͡αʔϏεʹ౤Ө͞ΕΔ w QQMPH͸Ͳ͜ͱͳ͘!QQXPSLTΆ͍͠ɺ w FTB͸Ͳ͜ͱͳ͘!GVLBZBUTVΆ͍ w ਓฑ͕ײ͡ΒΕΔαʔϏεͱ͍͍ͯ͠ײ͡ʹ࡞༻ w σβΠφʔͱͯͪ͠ΐ͏ͲΑ͍٬؍ੑΛอ͍ͬͯΒΕΔ w ͍͍ײ͡ͷΩϟϥͷਓͱ૊Ήͷ͸େࣄ͔΋

ΤϯδχΞͱͷ஥ྑ͘ͳΓํ w ΤϯδχΞͷίϛϡχςΟʹࢀՃ͢Δ w 1%ʢσβΠφʔͷͨΊͷϓϩάϥϛϯάษڧձɾ͍ͨͩ·ٳ຾தͰ͢N @@ Nʣ w 3VCZίϛϡχςΟͷਓʹͱͯ΋͓ੈ࿩ʹͳΓ·ͨ͠ w ͍ͣΕԿ͔ͦ͏͍͏׆ಈΛ࠶։͍ͨ͠ɾ͢Δ͔΋ w ίʔυΛॻ͘ɾ(JU΍(JU)VCΛ࢖ͬͯίϛϡχέʔγϣϯ w ΤϯδχΞͱͷڞ௨ݴޠΛ࣋ͭखஈͱͯ͠ίʔυॻ͍͍ͯΔ w ৴པ͞ΕΔˠ৭ʑڭ͑ͯ΋Β͑ΔˠΑΓਂ͍ཧղ w ັྗతͳαʔϏεͷϓϩτλΠϓΛ࡞ͬͯݟͤΔ w ΤϯδχΞ͕࡞Γ͍ͨͱࢥ͑͹Ұॹʹ࡞ͬͯ͘ΕΔ͔΋

σβΠφʔͱΤϯδχΞ͕͍Ε͹ αʔϏε࡞ͬͯੜ͖͍͚ͯΔ w ࣗ෼ͨͪͷಘҙͳྖҬɺࢿ࢈΍ར఺ɺ͍͍ͱ͜ΖΛ׆͔͢ w ۤखͳࣄ͸͠ͳ͍PSࣗಈԽPSαʔϏεʹཔΔʢগ͠ͷ͓ۚͰղܾʣ w ແཧͯ͠ʮىۀՈʯ΍ʮελʔτΞοϓʯʹͳΒͳͯ͘΋͍͍ w ࠷ॳ͸ձࣾ΋ͳ͍͍ͯ͘͠ɺࠓͷ࢓ࣄΛ΍Ίͳͯ͘΋͍͍ w ࣗ෼͕ͨͪ༨ՋͰ࡞ΔͳΒࢿۚ΋ཁΒͳ͍ w ຊ౰ͷεϞʔϧελʔτ͕Ͱ͖Δ w ϦεΫ΍ϓϨογϟʔ͸ͳΔ΂͘গͳ͍͍ͨ͘͠ w ϦϥοΫεͯ͠Α͍બ୒Λ͠ɺָ͍͠ؾ࣋ͪͰΑ͍΋ͷΛ࡞Γ͍ͨ ˞͋͘·Ͱզʑͷߟ͑Ͱ͢

զʑ͸զʑͷ··ɺ࡞Δਓͷ··Ͱɺ զʑࣗ਎͕ຊ౰ʹ࡞Γ͍ͨͱࢥ͏΋ͷΛ ָ͠ΜͰ࡞Δ͜ͱͰɺ ͓ۚ΋Ք͍Ͱੈͷதͱ޲͖߹͍͖͍ͬͯͨɻ ࡞Δਓָ͕͠ΜͰ࡞Δ͜ͱ͕ɺ Ձ஋͋Δ΋ͷΛఏڙͰ͖ΔҰ൪ͷൿ݃ͩͱ ৴͍ͯ͡Δɻ

Enjoy Product Design!