Why Security is the New Go Faster Stripe | Crystal Carter

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Why Security is the New Go Faster Stripe Crystal Carter | Wix SLIDESHARE.NET/CRYSTALCARTER21 @CrystalontheWeb

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•How Security Impacts Site Speed •Why it Matters for SEO •Tools You Can Use ↓ Security: The New Go Faster Stripe *

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How Does Security Affect Site Speed? Security: The New Go Faster Stripe #brightonseo | @crystalontheweb

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Security: The New Go Faster Stripe

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Consistency Compatibility Friction Reduction Security: The New Go Faster Stripe #brightonseo | @crystalontheweb

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Consistency

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Consistency Use Best Quality SSL #brightonseo | @crystalontheweb

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🗹 27% Server Response 🗹 34% Server Connection 🗹 40% DNS Lookup Time Resolving SSL chain issues contributed to: Consistency #brightonseo | @crystalontheweb

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Update Internal Links ❌http://example.com ✅https://example.com Consistency #brightonseo | @crystalontheweb

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Update Internal Links to https to improve loading Consistency #brightonseo | @crystalontheweb

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Compatibility

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Compatibility

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Compatibility 🗹 Enable TLS 1.3 Protocol 🗹 Upgrading to HTTP 3 🗹 Add HSTS Headers #brightonseo | @crystalontheweb

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Compatibility 63% of Servers Prefer TLS 1.3

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Compatibility #brightonseo | @crystalontheweb

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Compatibility TLS 1.2 Security ‘Handshakes’ #brightonseo | @crystalontheweb

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Compatibility TLS 1.3 Reduced Security ‘Handshakes’

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Compatibility Add HSTS Headers for HTTPS Preload Eligibility #brightonseo | @crystalontheweb

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Compatibility Removes the need to redirect from http to https Add HSTS Headers for HTTPS Preload Eligibility #brightonseo | @crystalontheweb

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Compatibility Upgrading to HTTP 3 #brightonseo | @crystalontheweb

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Compatibility Upgrading to HTTP 3 Enable via server provider #brightonseo | @crystalontheweb

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↓ * Why Does This Matter for SEO?

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🗹 Ranking Factors 🗹 Link Building Impact 🗹 Customer Positioning Security: SEO Impact #brightonseo | @crystalontheweb

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2014 2018 Confirmed Ranking Factors Security: SEO Impact #brightonseo | @crystalontheweb

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Facebook Trafﬁc Can Load 2x - 6x Slower than Site Average Security: SEO Impact #brightonseo | @crystalontheweb

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Campaign & Link Building Impact High Authority Sites Use TLS 1.3 & more. Security improves connectivity to these sites. Security: SEO Impact #brightonseo | @crystalontheweb

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Competitive Positioning Security: SEO Impact #brightonseo | @crystalontheweb

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Security: The New Go Faster Stripe

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Tools You Can Use *

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SSL Shopper Security: Audit Tools #brightonseo | @crystalontheweb

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SSL Labs Test Security: Audit Tools #brightonseo | @crystalontheweb

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Security: Audit Tools Chrome Dev Tools #brightonseo | @crystalontheweb

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Security: Audit Tools #brightonseo | @crystalontheweb

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Security: Audit Tools #brightonseo | @crystalontheweb

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Security: Audit Tools HSTS Preload Tester #brightonseo | @crystalontheweb

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Security: Audit Tools Security Headers Test #brightonseo | @crystalontheweb

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Screaming Frog Custom Search & Reports Security: Audit Tools #brightonseo | @crystalontheweb

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Security: Implementation What You're Updating Who’s Responsible? How to Validate Internal http links SEO Team Screaming Frog #brightonseo | @crystalontheweb

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Security: Implementation What You're Updating Who’s Responsible? How to Validate Security Headers: Feasibility Server Team security headers. com #brightonseo | @crystalontheweb

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Security: Implementation What You're Updating Who’s Responsible? How to Validate Security Headers: Updates Dev Team security headers. com #brightonseo | @crystalontheweb

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Security: Implementation What You're Updating Who’s Responsible? How to Validate SSL Chain Issues Certiﬁcate Authority SSL Checker by SSLShopper #brightonseo | @crystalontheweb

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Security: Implementation What You're Updating Who’s Responsible? How to Validate TLS Level Hosting Provider SSL Server Test by SSL Labs #brightonseo | @crystalontheweb