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Any questions?
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When Q&As
go wrong
Why Q&As
go wrong
How to
read minds
From analysis to action
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About me
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What you love
What the
world needs
What you can get paid for
What you’re
good at
Ikigai
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Ikigai = Analysis
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“What’s the ROI of
events?”
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Any questions?
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“So what?”
“Actually, in my
experience…”
“Do we have any
more data about…”
“Thank you,
but…”
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Why did the Q&A
go wrong?
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“Communication happens
on the listener’s terms.”
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Passive Active
Task-oriented
People-oriented
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Stable
Routine
Change
Dominant
Action
Discussion
Analytical
Detail
Decision
Inspiring
Ideas
Action
Passive Active
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Task-oriented
People-oriented
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“So what?”
“Actually, in my
experience…”
“Do we have any
more data about…”
“Thank you,
but…”
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How to read
minds
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Recognise
styles
Mirror
strengths
Balance
weaknesses
How to read minds
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Stable
Dominant
Analytical
Inspiring
Passive Active
(aka Conscientious)
Task-oriented
People-oriented
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DISA/DISC:
onlinediscprofile.com
Myers-Briggs:
16personalities.com
Get a free diagnosis
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Thinking
Feeling
Introverted Extroverted
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ExTy
Commander, Debater,
Entrepreneur, Executive
ExFy
Campaigner, Consul,
Entertainer, Protagonist
IxTy
Architect, Logician,
Logistician, Virtuoso
IxFy
Adventurer, Advocate,
Meditator, Defender
Introverted Extroverted
Thinking
Feeling
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Stable
Dominant
Analytical
Inspiring
Passive Active
Task-oriented
People-oriented
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Stable
Dominant
Analytical
Inspiring
Passive Active
Task-oriented
People-oriented
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Recognise
styles
Mirror
strengths
Balance
weaknesses
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How to read minds
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Sender
The communication process
Encoding
Message
Medium
Decoding
Recipient Action
Signal > Noise
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Message:
Medium:
Action:
Be direct with Dominant Reds
Lead with action
Summarise key metrics
Remind them of risks
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“Reds calculate risks by constantly looking at the facts.
Facts are something they understand.”
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Message:
Medium:
Action:
Be intriguing to Inspiring Yellows
“If you want to keep a Yellow’s attention, strip away as
much of the minutia as you can.”
Tell a story
Visualise key trends
Assign them to tasks
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Message:
Medium:
Action:
Be sympathetic to Stable Greens
“Accept that Greens are driven just as much by fear as
by anything else – perhaps even more.”
Seek their input
Show your working
Collaborate on a plan
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Message:
Medium:
Action:
Be action-oriented with Analytical Blues
“Blues’ critical thinking can turn into questioning
everything and everyone around them.”
Be thoroughly prepared
Share all data
Keep them on track
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Check in with a digital twin
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“What about a group
presentation?”
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2. Seek their
input
1. Be thoroughly
prepared
3. Lead with action
& key metrics
4. Tell a story
about key trends
7. Remind them of
risks
6. Show your
working
5. Share all
data
10. Assign them to
tasks
9. Collaborate on
a plan
8. Keep them on
track
Start Middle End
Before
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The rhetorical triangle
Pathos Logos
Ethos
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Recognise
styles
Tailor your
approach
Remember
the triangle
From analysis to action
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Any questions?
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