Lightning talk on Information Architecture

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THE IMPORTANCE OF INFORMATION ARCHITECTURE MONIQUE DUBBELMAN //@BOEMEDIA

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MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011

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WHAT IS IT?

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Because you don’t see it DOESN’T MEAN IT ISN’T IMPORTANT

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Because you don’t see it DOESN’T MEAN IT ISN’T IMPORTANT

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Because you don’t see it DOESN’T MEAN IT ISN’T IMPORTANT

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WHAT ARE YOU BUILDING?

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Information architecture makes INFORMATION FINDABLE & UNDERSTANDABLE

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Basic concepts of IA Image: Ursus Wehrli

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INFORMATION STRUCTURING ORGANISING LABELING

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INFORMATION STRUCTURING ORGANISING LABELING

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INFORMATION STRUCTURING ORGANISING LABELING

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INFORMATION STRUCTURING ORGANISING LABELING

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FINDING  & MANAGING

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WHY IS IT IMPORTANT?

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The information GAP

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AI context content users IA

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AI context content users IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints audience, tasks, needs, information seeking behaviour, experience IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints audience, tasks, needs, information seeking behaviour, experience IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints documents, data types, content objects, volume, existing structure audience, tasks, needs, information seeking behaviour, experience IA

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Context Mission, Vision Strategy

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Content Ownership Format Structure Metadata Volume Dynamism

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Users

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You are NOT your user

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GOOD IA

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AI context content users IA

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Users: the ultimate judge

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Users: the ultimate judge

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https://www.optimalworkshop.com

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Navigation Stress Test http://instone.org/navstress

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RESISTANCE

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STRATEGY

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RESOURCES WordPress TV search information architecture More on www.boemedia.nl/resources Twitter @boemedia

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