Website migration best practices - Sukhjinder Singh - Brighton SEO - April 2022

by Sukhjinder Singh

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Website Migration Best Practices Sukhjinder Singh | Anicca Digital Slideshare.net/SukhjinderSingh35 @SukhSingh84

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All rights reserved 2022 @SukhSingh84 #BrightonSEO 2. Content consolidation/pruning Dog Summer Outfits 2019 Low rank Slow loading Good content Cat Style Guide 2020 High rank High bounce Poor content Pet Style Guide 2022 High rank Low bounce Great content

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All rights reserved 2022 @SukhSingh84 #BrightonSEO Website 2 High rank High DA Bad CMS Bad content 6. Merging sites Website 1 Low rank Low DA Defunct brand Good content Website 1 High rank High DA New CMS Good content

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All rights reserved 2022 @SukhSingh84 #BrightonSEO Consider why you are migrating? Low-Medium SEO impact • Look and theme • Site structure (not URLs) • Re-platforming (CMS) • Hosting provider Medium-High SEO impact • Site structure (URLs) • HTTP protocol • Domain name • Merge sites • Content consolidation

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All rights reserved 2022 @SukhSingh84 #BrightonSEO Do a content value audit Gather as much data as possible: 1. Impressions, CTR 2. Ranking keywords and pages 3. Traffic, engagement, conversions 4. Domain authority, backlinks, social signals 5. Indexation, tech/on-page issues, Core Web Vitals

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All rights reserved 2022 @SukhSingh84 #BrightonSEO Summary 1. Qualify why you are migrating 2. Define what success means (KPIs) 3. Plan and project-manage 4. Audit and resolve before and after launch 5. Monitor 3-6 months+ after launch https://bit.ly/anicca-tech-seo-checklist

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All rights reserved 2022 @SukhSingh84 #BrightonSEO Disclaimer The materials set out in this document are concepts only (the “Concepts”) and, in addition to any rights vesting in Anicca Digital Limited (“Anicca”), may be the subject of existing third party intellectual property rights. If the client wishes to utilise any of the Concepts, it should notify Anicca in writing and Anicca will then put in place the appropriate intellectual property searches (the “Searches”). The use of the Concepts is therefore subject to the results of the Searches. Anicca shall not be liable for any damages, costs or losses whether direct or indirect (and including, without limitation, loss of profits, loss of business and loss of goodwill) arising out of any claim by any third party relating to the Concepts proposed by Anicca where the client uses a Concept: prior to Anicca confirming whether or not the Concept is subject to existing third party intellectual property rights; and/or in breach of existing third party intellectual property rights following the Searches. All Anicca rights to proposed technical, content and creative concepts belong to Anicca unless paid for by the client. Should the client subsequently use any concepts without payment to Anicca (unless agreed otherwise by both parties in writing), Anicca reserves the right to take action to recoup, without limitation, damages for breach of intellectual property rights and/or any lost costs associated with the development of such concepts from the client. Thank you [email protected]