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From Dataism to Customer Data Platform How to think in the age of Dataism with LEO CDP ? Presented by Trieu Nguyen (Thomas) LinkedIn: https://www.linkedin.com/in/tantrieuf31 Facebook: https://www.facebook.com/tantrieuf31

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Have you seen “The Great Hack” ? An awesome movie about Dataism and its dark side

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Movie trailer: https://www.youtube.com/watch?v=iX8GxLP1FHo

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Key questions Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.

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The first question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.

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Source: https://www.theguardian.com/books/2016/aug/24/homo-deus-by-yuval-noah-harari-review

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Dataism in daily life

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How can human do right actions in real World ?

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Dataism in ONE picture Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan

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From Dataism to Customer Data Platform

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Example of data flow in e-commerce (UI of LEO CDP) 4. Action: Purchase a book 2. Orient for an interesting book 3. Decide to buy a book 1. Observe the list of books

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My vision: apply dataism for smart business BigDataVietnam.org Community ● LEO CDP Free Edition ● Training courses USPA Technology Company ● LEO CDP Professional Edition ● LEO CDP Enterprise Edition ● LEO A.I System

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Recommended books for anyone who loves Dataism

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The second question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? in the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.

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Customer Database The Evolution of Customer Data Management in business Excel 1987 - now 1990s - now Microsoft Access MySQL PostgreSQL 1999 - now Salesforce SAP CRM HubSpot Sales Hub Sugar CRM Zoho CRM Odoo CRM (2015 - now) Segment.io Exponea Adobe Experience Platform Blueshift SAP Customer Profile Tealium AudienceStream Apache Unomi

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CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP can manage the whole data funnel (Awareness to Advocacy) CDP CRM Customer Data Funnel and its solutions (1990s - 2020s) (2020s - 2050s)

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5 primary functions of Customer Data Platform

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Why is CDP ? Unify different types of customer data is hard CDP

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Purpose of Customer Data Platform: Customer Classification

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Why is LEO CDP ? It’s simple for smart business

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Unique Scored Profile with personal contact information

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Predicting Customer Lifetime Value to optimize revenue

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Lead Scoring for Segmentation & Personalization

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Customer Activation at the sweet spot E.g: Email Marketing with awesome products

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The third question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.

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Start here

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Data Observation with JavaScript Tag Code

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Visual Customer Segmentation for without coding skills

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Dataism can be used for the good purpose https://www.youtube.com/watch?v=M9P7k4oxVHA

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Thank you for your time facebook.com/bigdatavn [email protected] facebook.com/uspa.tech linkedin.com/company/uspa-tech