プロダクト開発のプロセスにおけるUXリサーチの取り入れ方

by Tech-Verse2022

Slide 1

Slide 1 text

プロダクト開発のプロセスにおける UXリサーチの取り入れ方田島佳穂 / ヤフー

Slide 2

Slide 2 text

ࣗݾ঺հ ాౡ ՂึɹϠϑʔגࣜձࣾ • ʮPayPayϑϦϚʯͷUI/UXσβΠφʔ • σβΠϯνʔϜϚωʔδϟʔ   ݉αʔϏεશମͷσβΠϯ੹೚ऀ • ࣾ֎Ͱ͸Ұൠࣾஂ๏ਓDesignshipʹॴଐ

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

ϓϩμΫτͷ࣌ܥྻ iOSΞϓϦ AndroidΞϓϦ ఏڙ։࢝ Web ఏڙ։࢝ PayPay ϛχΞϓϦ ఏڙ։࢝ αʔϏεϩʔϯν ख਺ྉ5% 1000ສDL 1500ສDL 2019/10 2022/10 2021/1 2021/10 2020/9 500ສDL 🎉 🎊 🎉 🎉 2020/1 2020/4 2020/7 ZOZOTOWN ࿈ܞ 2022/6 WEAR࿈ܞ

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

ຊ೔͓࿩͢Δ͜ͱ ͍͔ʹͯ͠UXϦαʔνจԽΛৢ੒͠ɺ ϓϩμΫτ։ൃ΁ͭͳ͍͛ͯΔ͔ ͜Μͳਓ޲͚ • UXϦαʔνΛऔΓೖΕͯΈ͍ͨʂ΍ͬͯΈ͍ͨʂ • ϓϩμΫτ։ൃͰͲΜͳUXϦαʔν͍ͯ͠Δ͔۩ମతʹ஌Γ͍ͨ

Slide 8

Slide 8 text

໨࣍ - ࣄྫ1ɿϩΠϠϧςΟௐࠪ - ࣄྫ2ɿϖϧιφࡦఆ - PayPayϑϦϚͷ։ൃϑϩʔͱ՝୊ײ - UXϦαʔνͷߟ͑ํ

Slide 9

Slide 9 text

UXϦαʔνͷߟ͑ํ

Slide 10

Slide 10 text

UXϦαʔνͱ͸ʁ

Slide 11

Slide 11 text

UXϦαʔν͸ɺUXσβΠϯͷϓϩηεͷҰ෦ ԾઆͷݕূΛ܁Γฦ͢͜ͱͰ Ϣʔβʔ΁ΑΓྑ͍αʔϏε΍ମݧΛఏڙ͢Δ͜ͱΛ໨ࢦ͢

Slide 12

Slide 12 text

UXϦαʔνͷௐࠪख๏ ໨తʹ߹Θͤͯɺ༷ʑͳௐࠪΛ૊Έ߹ΘͤΔ ΠϯλϏϡʔ ϢʔβϏϦςΟ ςετ Ξϯέʔτ ఆੑௐࠪ ఆྔௐࠪ etc…

Slide 13

Slide 13 text

ࣗ෼͕։ൃ͍ͯ͠ΔϓϩμΫτͷ Ϣʔβʔͷ͜ͱΛͲΕ͘Β͍஌͍ͬͯ·͔͢ʁ

Slide 14

Slide 14 text

UXϦαʔνͰΑ͘ฉ͘࿩ ΠϯλϏϡʔͬͯ ݁ہͻͱΓͷҙݟͰ͸ʁ Ϣʔβʔௐࠪͬͯ ͲΕ͘Β͍ ϏδωεޮՌ͕͋Δͷʁ ௐࠪ͢Δͷʹ͕࣌ؒ ͔͔ΔΜ͡Όͳ͍ʁ

Slide 15

Slide 15 text

Πϝʔδ͢Δظ଴஋ ௐࠪA ޮՌA

Slide 16

Slide 16 text

ݱ࣮͸ௐࠪͱޮՌ͸ෳࡶʹབྷΈ߹͍ͬͯΔ ޮՌA ௐࠪC ޮՌB ޮՌD ௐࠪA ௐࠪB ޮՌC

Slide 17

Slide 17 text

• Ξ΢τϓοτ͕ઌߦͯ͠ௐࠪͷ༏ઌ౓্͕͕Βͳ͍ • ඞཁͳͱ͖ʹ͚ͩௐࠪΛ͢Δ ͜ͷظ଴஋ʹറΒΕͯɺ͜Μͳ͜ͱʹͳ͍ͬͯ·ͤΜ͔ʁ ௐࠪA ޮՌA

Slide 18

Slide 18 text

ࣗ෼͕։ൃ͍ͯ͠ΔϓϩμΫτͷ Ϣʔβʔͷ͜ͱΛͲΕ͘Β͍஌͍ͬͯ·͔͢ʁ

Slide 19

Slide 19 text

༑ਓ΍Ո଒ͷ͜ͱΛ Ͳ͏΍ͬͯ஌Ζ͏ͱ͍ͯ͠·͔͢ʁ

Slide 20

Slide 20 text

࿩͢ػձ͕ଟ͘ɺ ࠷ۙ࿩ͨ͠ਓͷ΄͏͕஌͍ͬͯΔ

Slide 21

Slide 21 text

UXϦαʔνΛ܁Γฦ͢͜ͱͰ Ϣʔβʔͷղ૾౓্͕͕͍ͬͯ͘ ޮՌA ௐࠪC ޮՌB ޮՌD ௐࠪA ௐࠪB ޮՌC ௐࠪ

Slide 22

Slide 22 text

UXϦαʔνΛ܁Γฦ͢͜ͱͰ Ϣʔβʔͷղ૾౓্͕͕͍ͬͯ͘ ޮՌA ௐࠪC ޮՌB ޮՌD ௐࠪA ௐࠪB ޮՌC ௐࠪ ޮՌ Ϣʔβʔͷղ૾౓্͕͕Δ͜ͱͰ ڧ͍ޮՌΛੜΈग़͢

Slide 23

Slide 23 text

ৗʹԿ͔͠Β͔ͷUXϦαʔν͕ ߦΘΕ͍ͯΔͱ͍͏จԽࣗମʹՁ஋͕͋Δ

Slide 24

Slide 24 text

Slide 25

Slide 25 text

PayPayϑϦϚͷ։ൃϑϩʔͱ՝୊ײ

Slide 26

Slide 26 text

Design PayPayϑϦϚͷ։ൃମ੍ Plan FE BE 2िؒʹ1౓ϦϦʔε PJ1 ػೳ։ൃͷϓϩδΣΫτ͝ͱʹ֤৬छΛΞαΠϯ Product Management iOS Android Web BFF BE SRE PJ2 PJ3 PJ4 v1.x.x

Slide 27

Slide 27 text

PayPayϑϦϚͷ։ൃϑϩʔ ՝୊ఆٛ ػೳ࢓༷ఆٛ ৘ใઃܭ UIσβΠϯ ։ൃ QA ϦϦʔε

Slide 28

Slide 28 text

σβΠφʔͷ໾ׂ ϢʔβʔʹՁ஋ͷ͋Δػೳ͸ͲΜͳ΋ͷ͔ʁΛPdMͱͱ΋ʹٞ࿦ܾ͠Ί͍ͯ͘ FigmaͰσβΠϯΛ͠ͳ͕ΒPdM΍ΤϯδχΞͱίϛϡχέʔγϣϯΛΔ ՝୊ఆٛ ػೳ࢓༷ఆٛ ৘ใઃܭ UIσβΠϯ ։ൃ QA ϦϦʔε

Slide 29

Slide 29 text

՝୊ײᶃ ؔ܎ऀؒͰͷϢʔβʔ૾ͱղܾࡦͷϒϨ

Slide 30

Slide 30 text

Ϣʔβʔͷ੠ΛͰ͖Δ͚ͩฉ͖͍ͨʂ Ͱ͖Δ͚ͩૣ͘Ϣʔβʔ΁ఏڙͰ͍ͨ͠

Slide 31

Slide 31 text

• Ξ΢τϓοτ͕ઌߦͯ͠ௐࠪͷ༏ઌ౓্͕͕Βͳ͍ • ඞཁͳͱ͖ʹ͚ͩௐࠪΛ͢Δ ՝୊ײᶄ UXϦαʔνΛͰ͖Δਓ͕গͳ͘ɺ·͞ʹόουύλʔϯͳঢ়گͩͬͨ

Slide 32

Slide 32 text

UXϦαʔν͕Ͱ͖Δɾڵຯ͕͋Δ஥͕ؒ૿͑ͨʂ

Slide 33

Slide 33 text

UXϦαʔνͷपظ ػೳ։ൃͷαΠΫϧ͸ؾʹͤͣɺҰఆͷपظͰ࣮ࢪ͠൓өͤ͞Δ Ϧαʔν ·ͣ͸ఆظతͳUXϦαʔνจԽͷৢ੒͠Ϣʔβʔͷղ૾౓Λ্͛Δ PJ1 PJ2 PJ3 PJ4 PJ5 PJ6 PJ7 PJ8 v1.x.x Release v1.x.x Release v1.x.x Release Ϧαʔν

Slide 34

Slide 34 text

طଘϢʔβʔͷ ϖϧιφࡦఆ ఆੑௐࠪ ຊ೔঺հ͢Δ2ͭͷࣄྫ ϩΠϠϧςΟௐࠪ Ϣʔβʔͷղ૾౓্͕͛ΔͨΊఆྔͱఆੑͷ྆໘͔ΒϦαʔν ఆྔௐࠪ

Slide 35

Slide 35 text

ϖϧιφࡦఆ

Slide 36

Slide 36 text

ͳͥߦͬͨͷ͔ʁ ग़඼ऀɾߪೖऀ͕͍ΔϑϦϚαʔϏεͰ͸ ʮͲΜͳਓ͕ʯͱ͍͏ͷ͕ෳࡶͳͨΊංେԽ͕ͪͩͬͨ͠ طଘϢʔβʔͷϖϧιφΛͭ͘Δ͜ͱͰ ڞ௨ೝࣝΛͦΖ͑Δ

Slide 37

Slide 37 text

֓ཁ PayPayϑϦϚͷطଘϢʔβʔʹ ར༻࣮ଶΛΠϯλϏϡʔ ΠϯλϏϡʔͰಘͨఆੑσʔλΛ ෼ੳ͠ϖϧιφΛ࡞੒

Slide 38

Slide 38 text

ΠϯλϏϡʔҰཡ ग़඼/ߪೖऀ 5໊ͣͭʹΠϯλϏϡʔ

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

ඃݧऀͷάϧʔϐϯά 1 ࣠A ࣠B ࣠C 2 4 3 1 2 4 3 1 2 4 3 ɾ   ɾ   ɾ

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

ൃ࿩࿥΋߹Θͤͯάϧʔϐϯά

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

ϖϧιφҰཡ

Slide 46

Slide 46 text

͜͜Ͱ׬੒ʂ ͱݴ͍͍ͨͱ͜ΖͰ͕͢…

Slide 47

Slide 47 text

ϖϧιφ͸ͭͬͯ͘ ऴΘΓͰ͸͋Γ·ͤΜ

Slide 48

Slide 48 text

ϖϧιφ͸͚ͭͬͨͩ͘Ͱ ৮ΕΔػձ͕ͳ͚Ε͹๨Εͯ͠·͏ ࢖ΘΕͳ͍ϖϧιφͰ͸ɺ͍ͳ͍΋ಉવͰ͋Δ

Slide 49

Slide 49 text

࢓༷ॻͷϑΥʔϚοτʹϖϧιφΛ௥Ճ͠ ࢓༷ܾఆ͢ΔࡍʹৼΓฦΔΑ͏ʹ ՝୊ఆٛ ػೳ࢓༷ఆٛ ৘ใઃܭ UIσβΠϯ ։ൃ QA ϦϦʔε

Slide 50

Slide 50 text

·ͱΊ • ࣾ֎ͷϢʔβʔʹར༻࣮ଶΛΠϯλϏϡʔ • ΠϯλϏϡʔͰಘͨఆੑσʔλΛ΋ͱʹϖϧιφΛ࡞੒ • ։ൃϑϩʔʹϖϧιφΛ֬ೝ͢ΔλΠϛϯάΛͭ͘Γ   ϖϧιφͷఆணΛ͸͔Δ How to Result

Slide 51

Slide 51 text

طଘϢʔβʔͷ ϖϧιφࡦఆ ఆੑௐࠪ ຊ೔঺հ͢Δ2ͭͷࣄྫ ϩΠϠϧςΟௐࠪ Ϣʔβʔͷղ૾౓্͕͛ΔͨΊఆྔͱఆੑͷ྆໘͔ΒϦαʔν ఆྔௐࠪ

Slide 52

Slide 52 text

ϩΠϠϧςΟௐࠪ

Slide 53

Slide 53 text

ͳͥߦͬͨͷ͔ʁ NPSɿαʔϏεʹର͢Δʮ৴པʯʮѪணʯͱ͍ͬͨސ٬ϩΠϠϧςΟΛଌΔࢦඪ αʔϏεΛܧଓతʹར༻ͯ͠΋Β͏ͨΊʹॏཁͳࢦඪͩͱࢥ͍ͬͯΔ͕ ͳʹ͕NPSʹޮ͍͍ͯΔ͔͕ෆಁ໌ͰखͷଧͪΑ͏͕ͳ͍

Slide 54

Slide 54 text

֓ཁ ఆ఺؍ଌͰ͖ΔΑ͏ʹҰఆͷपظͰ࣮ࢪ ৺ཧϩΠϠϧςΟͷख๏Λ΋ͱʹ 3֊૚ʹߏ଄Խ&ఆྔԽ λονϙΠϯτ͝ͱʹܭଌΛߦ͍ ϩΠϠϧςΟΛՄࢹԽ͢Δ Ҿ༻ɿ͓٬༷ͷ৺Λ͔ͭΉ ৺ཧϩΠϠϧςΟϚʔέςΟϯάɹ౉෦ ߂ؽ ஶɹਡ๚ ྑ෢ ؂म

Slide 55

Slide 55 text

Positive Experiences Negative Experiences Positive Experiences Negative Experiences αʔϏεશମʹର͢Δ৺ཧϩΠϠϧςΟ ಄ͷຬ଍౓ ɾɾɾ λονϙΠϯτ A λονϙΠϯτB λονϙΠϯτ C ຬ଍౓ʹର͠Өڹͷڧͦ͏ͳମݧΛ߲໨Խ ৺ͷຬ଍౓ ߲໨ผʹຬ଍౓Λฉ͘ΞϯέʔτͰௐࠪ

Slide 56

Slide 56 text

શମNPS ֤λονϙΠϯτʹ ର͢Δຬ଍౓ ຬ଍౓ʹӨڹ͢Δମݧ

Slide 57

Slide 57 text

ूܭ݁Ռ ग़඼ऀɾߪೖऀͷ2ͭͷηάϝϯτʹ෼͚ͯूܭ

Slide 58

Slide 58 text

Ϛοϐϯά ܭଌ݁ՌΛϚοϐϯά͠ɺվળͷ༏ઌ౓Λ͚ͭΔ αʔϏεશମNPS͸ߴ͍͕ λονϙΠϯτͷຬ଍౓͕ ௿͍ αʔϏεશମNPS͸௿͍͕ λονϙΠϯτͷຬ଍౓͸ ߴ͍ ߴ ৺ͷຬ଍౓ ௿ ಄ͷຬ଍౓ ߴ ωΨςΟϒମݧΛݮΒ͢ ʢಉ࣌ʹϙδςΟϒମݧΛ૿΍͢ʣ ϙδςΟϒମݧΛ૿΍͢ ʢಉ࣌ʹωΨςΟϒମݧΛݮΒ͢ʣ

Slide 59

Slide 59 text

ूܭ݁Ռ ग़඼ऀɾߪೖऀͷ2ͭͷηάϝϯτʹ෼͚ͯूܭ ϩΠϠϧςΟʹେ͖͘ڹ͍͍ͯͦ͏ͳମݧΛվળ

Slide 60

Slide 60 text

࣮ߦͨ͠۩ମࡦ ग़඼ͷϙδςΟϒମݧΛ૿΍͢ωΨςΟϒମݧΛݮΒͨ͢Ίͷվળ

Slide 61

Slide 61 text

ग़඼׬ྃ͢Δ·Ͱ ʮࣗಈೖྗ͞Εͯศརͩͬͨʯͱ͍͏ϙδςΟϒମݧͷબ୒ࢶ͕ଟ͍ ٯʹʮग़඼ϑΥʔϜͷೖྗ߲໨͕ଟ͔ͬͨʯʮೖྗ్தͰ͖͋ΒΊͨʯ ͱ͍͏ωΨςΟϒମݧͷબ୒΋ଟ͔ͬͨ ࣗಈೖྗΛڧԽ͠ɺೖྗίετΛݮΒ͢

Slide 62

Slide 62 text

ച্ۚͷೖۚ ൓ө଎౓ΛΑΓ্͛ΔͨΊʹ ച্ۚೖۚʹඞཁͳߪೖऀධՁΛ๨Εͳ͍Α͏ͳରࡦ ༧ఆ͞Ε͍ͯͨվળࢪࡦͷ༏ઌ౓Λ͋͛Δ ʮച্ۚͷ൓ө͕ૣͯ͘خ͔ͬͨ͠ʯͱ͍͏ϙδςΟϒମݧͷ߲໨ͷબ୒͕ଟ͍

Slide 63

Slide 63 text

·ͱΊ • 3֊૚ʹߏ଄Խ&ఆྔԽ͠λονϙΠϯτ͝ͱʹܭଌΛߦ͏ • ఆ఺؍ଌͰ͖ΔΑ͏ʹҰఆͷपظͰ࣮ࢪ • ௚઀తͳվળఏҊ • طʹ༧ఆ͞Ε͍ͯͨҊ݅ͷ༏ઌ౓Λݕ౼͢Δ͏͑Ͱͷࡐྉͱͯ͠ར༻͢Δ How to Result

Slide 64

Slide 64 text

ຊ೔ͷৼΓฦΓ ػೳ։ൃͷαΠΫϧ͸ؾʹͤͣɺҰఆͷपظͰ࣮ࢪ͠൓өͤ͞Δ Ϧαʔν ·ͣ͸ఆظతͳUXϦαʔνจԽͷৢ੒͠Ϣʔβʔͷղ૾౓Λ্͛Δ PJ1 PJ2 PJ3 PJ4 PJ5 PJ6 PJ7 PJ8 v1.x.x Release v1.x.x Release v1.x.x Release Ϧαʔν