Act 3
CTA
Act 2
Act 1
TELL A STORY
http://bit.ly/15K5fWG
Slide 55
Slide 55 text
1. Uses story to compel visitors to action
2. Seamless, intuitive and easy to digest
3. Emotionally satisfying (interaction)
4. efficient iterations (a/b testing, etc.)
5. encourages sharing
based on blog post
by Nathan Weller