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Better Together:
 Product and Engineering Emily Tate US General Manager Mind the Product @thedailyem

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@thedailyem

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@thedailyem

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@thedailyem

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` Building Great Product is a Team Sport @thedailyem

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We Have to Understand Each Other @thedailyem

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Where I’m Coming From @thedailyem

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©2011 Martin Eriksson @thedailyem

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There will never be a shortage of good ideas @thedailyem

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There will never be a shortage of opinions @thedailyem

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FOCUS @thedailyem

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“What is the most valuable thing we can deliver next?” - Me, daily. @thedailyem

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@thedailyem

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Tips to Get the Most Value From Me @thedailyem

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-1- Shorten the Feedback Loop @thedailyem

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“Product management is decision making as a service” - Janice Fraser, SVP at Bionic Solutions @thedailyem

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A story is unclear @thedailyem

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A story is unclear A story is clear but taking a long time @thedailyem

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A story is unclear A story is clear but taking a long time A story is clear but an edge case can be handled multiple ways @thedailyem

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A story is unclear A story is clear but taking a long time A story is clear but an edge case can be handled multiple ways An edge case can be handled multiple ways and the story asks for the most difficult one @thedailyem

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You built something but it “feels weird” @thedailyem

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You built something, it breaks something else You built something but it “feels weird” @thedailyem

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You built something, it breaks something else You built something but it “feels weird” You built something and it works perfectly @thedailyem

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You built something, it breaks something else You built something but it “feels weird” You built something and it works perfectly You want some cupcakes @thedailyem

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But seriously, cupcakes. @thedailyem

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Skeptical Guy Says @thedailyem

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“My product manager is never available.” - You, probably @thedailyem

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@thedailyem

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Product Managers @thedailyem

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It is far more important to sit next to your dev team than your marketing team @thedailyem

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“We have bi-weekly demos and planning meetings.” - You, probably @thedailyem

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Demo should never be the first time a PM sees a completed story @thedailyem

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-2- Talk Technology With Me @thedailyem

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©2011 Martin Eriksson @thedailyem

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I want to be your advocate @thedailyem

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Maintenance Feature Work Business Sees: Waste of Time and Money Stuff I Can Actually Sell Technology Sees: @thedailyem

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@thedailyem

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I want to avoid dumb decisions that make your life harder @thedailyem

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@thedailyem

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@thedailyem

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@thedailyem

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I want to know how things work so I can plan better in the future @thedailyem

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@thedailyem

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Skeptical Guy Says @thedailyem

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“It’s going to take way too long to teach my PM about our tech.” - You, probably @thedailyem

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@thedailyem

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“I don’t want my PM telling me how to do my job.” - You, probably @thedailyem

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Product Managers @thedailyem @thedailyem

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-3- Challenge Me @thedailyem @thedailyem

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Healthy Friction @thedailyem

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Your challenges force me to question my assumptions @thedailyem

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Your challenges force me to explain my reasoning @thedailyem

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Skeptical Guy Says @thedailyem

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“Why try? They’re not going to listen.” - You, probably @thedailyem

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Product Managers @thedailyem

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@thedailyem

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Keep challenges productive. Don’t be a jerk. @thedailyem

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I will challenge you too. @thedailyem

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-4- Be Transparent With Me @thedailyem

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What is Actually Happening: Week 1: ✅ Week 2: ✅ Week 3: ✅ Week 4: ✅ Week 5: ✅ Week 6: ✅ Week 1: ✅ Week 2: ⚠ Week 3: ⁉ Week 4: Week 5: Week 6: My Scorecard Shows: @thedailyem

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Transparency Builds Trust @thedailyem

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Talk about the good, the bad, and the ugly @thedailyem

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-5- Give Me Some Grace @thedailyem

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TRUST @thedailyem

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We have to be on the same team @thedailyem

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Let’s do what we came here to do. @thedailyem

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Emily Tate US General Manager Mind the Product @thedailyem @thedailyem