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#SearchandStuff #SearchandStuffAntalya X: @searchandstuff IG: @searchnstuff
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#SearchandStuff #SearchandStuffAntalya X: @searchandstuff IG: @searchnstuff
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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#SearchandStuff #SearchandStuffAntalya X: @searchandstuff IG: @searchnstuff
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya “Aim to make the most fun theme park that your guests will love!” “Just make really good helpful content for your users!”
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Helpful content™
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Helpful content™ I have done this but I don’t rank :(
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Helpful content™
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Helpful content™ Making ungodly amounts of money
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Helpful content™ Making ungodly amounts of money Ranking reality
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Just fun rides! Making ungodly amounts of money Optimised gameplay
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking reality
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking reality
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking reality Google updates
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Documented things “The meta”
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking reality Google updates lol
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking reality Google updates lol 0 to 1.3M visitors in 16 weeks
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#SearchandStuff #SearchandStuffAntalya Ranking reality Google updates lol 0 to 1.3M visitors in 16 weeks lol, whoops
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya “Helpful” Content Update
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranks for 94,000 “loans” keywords
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya This is helpful!
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How to add to your model
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#SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking Post- Ranking Use simple models
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking Post- Ranking “We don’t use CTR directly in ranking” Use simple models
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Is it a ranking factor?
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Does it make sense?
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Does it make sense? Does it scale?
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Does it make sense? Does it scale? Any evidence?
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#SearchandStuff #SearchandStuffAntalya X: @searchandstuff IG: @searchnstuff Google exploit facts for your model
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya 2Tb of data 2,314 properties 90,000,000 queries
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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Google classifies all queries in rq_semantic_query_class: SHORT_FACT OTHER COMPARISON CONSEQUENCE REASON DEFINITION INSTRUCTION BOOL
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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#SearchandStuff #SearchandStuffAntalya X: @searchandstuff IG: @searchnstuff Get trained classifier models: coreupdates.com
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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There is a “Site quality score” patent
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“What about when there is no user data?”
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There is a “Predicting site quality score” patent
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X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Sistrix VI for Causal.app AI content
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AI content broke Google’s prediction model
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Temporary fix Brand power = HCU
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#SearchandStuff #SearchandStuffAntalya High “SEO metrics” and low “brand metrics” = punished by HCU
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"Brands are the solution, not the problem... Brands are how you sort out the cesspool."
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‘Classic’ SEO metrics are less reliable DR: 29 / 1.4K links DR: 62 / 29K links DR: 75 / 70K links
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Conceptual models help you understand why things are ranking
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The “why?” in ranking is more important than the “how?”
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Be cautious: apply evidence and logic before you add to your model
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Be cautious: apply evidence and logic before you add to your model Play more video games!