Websites: The art of war - Nikola Dimitrijevic [EN]

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Websites: The Art of War WordCamp Athens 2022

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“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suﬀer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” ― Sun Tzu, The Art of War

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About me ✣ In IT professionally since 2008 ✣ Working in web since 2010 ✣ First contact with WP in 2013 ✣ Developed ﬁrst custom theme in 2016 ✣ Worked in corporations, agencies, startups and as a freelancer ✣ Web developer at Ogury and owner of AFL Development

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About me Hi, my name is Nikola Dimitrijević… ✣ Husband and father ✣ Web developer ✣ Heavy metal fan ✣ History buﬀ ✣ Comic books lover ✣ Tea addict

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1. Know thyself

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1. Know thyself ✣ Deﬁne goals ✣ Create a roadmap ✣ Expect the unexpected ✣ Evaluate the website

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2. Choose your battles

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2. Choose your battles ✣ Know when to retreat ✣ Don’t be stubborn

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3. Prepare your battlefield

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3. Prepare your battlefield ✣ Spend a bit more for better web hosting ✣ Optimize ✣ Be proactive

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4. Choose your allies

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4. Choose your allies ✣ Building your own functionalities vs using overkill solutions ✣ Don’t reinvent the wheel

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5. Beware of hidden enemies

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5. Beware of hidden enemies ✣ Narrow enemy’s attack line ✣ Choose plugins carefully ✣ Don’t overuse plugins ✣ Limit users ✣ Enforce strong passwords ✣ Never develop directly on production

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5. Beware of hidden enemies ✣ Monitor for updates ✣ Test everything ✣ Implement version control ✣ Backup

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6. World War 3rd-party

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6. World War 3rd-party ✣ 3rd-party scripts and software ✣ GTM is a great tool, but… ✣ Plugins in most cases are 3rd-party software

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7. Stand your ground

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7. Stand your ground ✣ You vs marketing, visual design, clients ✣ Challenge ✣ Backup your claims with numbers ✣ Suggest an alternative

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8. What’s next

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8. What’s next ✣ Provide extra value ✣ Monitor website’s competition ✣ Be consistent ✣ Adapt

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9. Consider this as well

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9. Consider this as well ✣ Time is of essence ✣ Invest money in your project

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Thanks! Any questions? You can ﬁnd me at @buki_zvani_pera on Twitter 24