[Web-Wide-Matrix] The Problem

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P R O B L E M T H E

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M Y S U P E R M A R K E T

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M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items

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M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items

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M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items A B A G G A G E C A R O U S E L

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M Y S U P E R M A R K E T it’s an organized space for finding & discovering value, out of a large selection of items A B A G G A G E C A R O U S E L it’s an assorted feed forcing you to wait until you find your items

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organized space

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organized space assorted feed

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organized space assorted feed What if we could have a supermarket in an assorted feed interface?

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organized space assorted feed What if we could have a supermarket in an assorted feed interface? No.

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organized space assorted feed What if we could have a supermarket in an assorted feed interface? No. an assorted feed may be OK for finding your luggage, but wouldn’t work for finding your groceries

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organized space assorted feed

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organized space assorted feed P I C K I N G VA L U A B L E I T E M S ( 1 0 - 5 0 ) O U T O F A L A R G E S E L E C T I O N O F I T E M S ( 2 0 K ) I S N ’ T E F F E C T I V E I N A N A S S O RT E D F E E D ,   B U T W O R K S R E A L LY W E L L I N A N O R G A N I Z E D S PA C E .

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M Y T W I T T E R F E E D

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M Y T W I T T E R F E E D it’s an assorted feed for finding & discovering value, out of a large selection of items

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M Y T W I T T E R F E E D it’s an assorted feed for finding & discovering value, out of a large selection of items WA I T, D I D N ’ T W E S AY T H AT ’ S T H E W R O N G I N T E R FA C E F O R T H I S P U R P O S E ?

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M Y T W I T T E R F E E D it’s an assorted feed for finding & discovering value, out of a large selection of items WA I T, D I D N ’ T W E S AY T H AT ’ S T H E W R O N G I N T E R FA C E F O R T H I S P U R P O S E ? I O N LY S E E 1 0 - 2 0 P O S T S O U T O F 1 0 - 2 0 K P O S T S I G E T E V E RY D AY, & M I S S T H E O N E S M O S T VA L U A B L E T O M E .

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M Y T W I T T E R F E E D

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M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface?

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M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface? ?

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M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface? ?

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M Y T W I T T E R F E E D What if we could have a Twitter feed in an organized space interface? A T W I T T E R S PA C E ?

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M Y T W I T T E R F E E D A T W I T T E R S PA C E

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M Y T W I T T E R F E E D A T W I T T E R S PA C E V I E W I N G M Y T W I T T E R F E E D A S A N O R G A N I Z E D S PA C E ,   W O U L D A L L O W M E T O F I N D T H E 1 0 - 5 0 A RT I C L E S T H AT A R E M O S T VA L U A B L E T O M E , F R O M T H E 1 0 - 2 0 K P O S T S I G E T E V E RY D AY

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M Y T W I T T E R F E E D

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M Y T W I T T E R F E E D M Y E M A I L

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M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K

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M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K P R O F E S S I O N A L N E W S

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M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K P R O F E S S I O N A L N E W S T H E P R O B L E M I S M U C H L A R G E R T H A N J U S T O N E S P E C I F I C F E E D

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M Y T W I T T E R F E E D M Y E M A I L M Y S L A C K P R O F E S S I O N A L N E W S T H E P R O B L E M I S M U C H L A R G E R T H A N J U S T O N E S P E C I F I C F E E D !

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This is the web

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This is the web 8 B I L L I O N P U B L I C PA G E S

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This is the web 8 B I L L I O N P U B L I C PA G E S 8 Z E T TA B Y T E S O F D E E P W E B C O N T E N T

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This is the web 8 B I L L I O N P U B L I C PA G E S 8 Z E T TA B Y T E S O F D E E P W E B C O N T E N T * these estimates are very old & much out-of-date

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I T WA S C R E A T E D 2 5 Y E A R S A G O

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I T WA S C R E A T E D 2 5 Y E A R S A G O T I M B A R N E R S - L E E

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I T WA S C R E A T E D 2 5 Y E A R S A G O T I M B A R N E R S - L E E T O S O LV E O N E B I G P R O B L E M :

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I T WA S C R E A T E D 2 5 Y E A R S A G O H O W C A N Y O U E A S I LY   P U B L I S H & A C C E S S I N F O R M AT I O N F R O M A R O U N D T H E W O R L D ? T I M B A R N E R S - L E E T O S O LV E O N E B I G P R O B L E M :

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Unfortunately, it worked too well, resulting in

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I N F O R M AT I O N O V E R L O A D : Unfortunately, it worked too well, resulting in

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T H E A M O U N T O F I N F O R M AT I O N T O W H I C H I N D I V I D U A L S & O R G A N I Z AT I O N S S U B S C R I B E I S M U C H T O O L A R G E F O R T H E M T O B E A B L E T O C O N S U M E E F F E C T I V E LY I N F O R M AT I O N O V E R L O A D : Unfortunately, it worked too well, resulting in

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“….information consumes the attention of its recipients.

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“….information consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.”

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“….information consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.” H E R B E RT A . S I M O N

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P R O B L E M : T H E

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P R O B L E M : T H E H O W C A N Y O U C O N S U M E & M A K E VA L U E F R O M S O M U C H I N F O R M AT I O N , W I T H T H E L I M I T E D AT T E N T I O N Y O U C A N S PA R E ?