Productisation
workshop
Turn concepts into reality with Lateral Nord
Slide 2
Slide 2 text
No content
Slide 3
Slide 3 text
jerryjappinen@lateralnord.com
+358 40 7188776
@jerryjappinen
Product design consultant
Jerry
Jäppinen
Slide 4
Slide 4 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 5
Slide 5 text
Magic tricks for today
Slide 6
Slide 6 text
This doesn't have to be
complicated
Slide 7
Slide 7 text
We give people the space to
bring their ideas out
Slide 8
Slide 8 text
We want to capture those ideas
So we write things down
Slide 9
Slide 9 text
We don't argue
We're open to ideas
Pinpointing the best solution
comes later
Slide 10
Slide 10 text
Please no laptops or phones
Please follow instructions
Please focus
Slide 11
Slide 11 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 12
Slide 12 text
What are we here to do?
Slide 13
Slide 13 text
Example:
Developer tools
Slide 14
Slide 14 text
Make development easier
Make development easy
Make development delightful
Make so
ft
ware more reliable
Democratise so
ft
ware
development
Slide 15
Slide 15 text
Write a
headline and a
tweet for the
leading
newspaper
about your
launch
Slide 16
Slide 16 text
What's our purpose?
Slide 17
Slide 17 text
Our purpose is…
Slide 18
Slide 18 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 19
Slide 19 text
Who are your customers?
Slide 20
Slide 20 text
Write down every customer
group you can think of
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
Write down every stakeholder
group you can think of
Slide 23
Slide 23 text
No content
Slide 24
Slide 24 text
Who's the most important one?
Who's your core customer?
Slide 25
Slide 25 text
No content
Slide 26
Slide 26 text
Use cases
Slide 27
Slide 27 text
What do your customers do?
Slide 28
Slide 28 text
No content
Slide 29
Slide 29 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 30
Slide 30 text
Who is your competitor?
Competitor how?
Slide 31
Slide 31 text
Who o
ff
ers a fundamentally
di
ff
erent solution to the same
problem?
Slide 32
Slide 32 text
Who o
ff
ers the same solution
with some di
ff
erences?
Slide 33
Slide 33 text
Who o
ff
ers the same bene
fi
t?
Slide 34
Slide 34 text
Who o
ff
ers something the same
customer groups?
Slide 35
Slide 35 text
Who has disrupted their
industry, like you want to
disrupt yours?
Slide 36
Slide 36 text
Whose user experience, from
another industry, is like you
want yours to be?
Slide 37
Slide 37 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 38
Slide 38 text
No content
Slide 39
Slide 39 text
No content
Slide 40
Slide 40 text
No content
Slide 41
Slide 41 text
No content
Slide 42
Slide 42 text
No content
Slide 43
Slide 43 text
No content
Slide 44
Slide 44 text
No content
Slide 45
Slide 45 text
Do as many variations as you
wish
Slide 46
Slide 46 text
Chart out the functionality
Slide 47
Slide 47 text
What can people do in the
product?
Slide 48
Slide 48 text
Send a friend request
Send a message
Join a group
Leave a group
Upload a pro
fi
le picture
…
Slide 49
Slide 49 text
7 min
Slide 50
Slide 50 text
No content
Slide 51
Slide 51 text
Send
message to
friend
Send a GIF to
a friend
Send friend
request
Send friend
request
Leave group Remove post
Remove
account
Slide 52
Slide 52 text
Pitch your concept
Slide 53
Slide 53 text
previewhunt.com
Slide 54
Slide 54 text
Explain your concept
Slide 55
Slide 55 text
No content
Slide 56
Slide 56 text
Primary user group
Secondary user groups
10 min
Primary user group
Slide 57
Slide 57 text
Primary CTA
For primary user group
5 min
Slide 58
Slide 58 text
Secondary CTA
For primary user group
5 min
Slide 59
Slide 59 text
Service name
5 min
Slide 60
Slide 60 text
Most important
bene
fi
t to
primary user
group
10 min
Slide 61
Slide 61 text
What's one
additional thing
your primary user
needs to know?
How is your
solution better?
10 min
Slide 62
Slide 62 text
Address most
important
concern of
primary user
5 min
Slide 63
Slide 63 text
Ideal
prominent
clients
10 min
Slide 64
Slide 64 text
Top 3
bene
fi
ts to
primary
user group
10 min
Slide 65
Slide 65 text
Customer
quote from
primary
user group
10 min
Slide 66
Slide 66 text
Outline how
your solution
works in 3 steps
Story
fi
rst,
details later
15 min
Slide 67
Slide 67 text
Another
quote with a
new angle
10 min
Slide 68
Slide 68 text
Split o
ff
ering to
3 pricing tiers
15 min
Slide 69
Slide 69 text
3 most common
questions or
issues for
primary user
group
10 min
Slide 70
Slide 70 text
Recap with the most important
message
5 min
Slide 71
Slide 71 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 72
Slide 72 text
How do we choose?
Slide 73
Slide 73 text
Which option is the best?
Slide 74
Slide 74 text
Which option is the best?
Slide 75
Slide 75 text
What's the best
fi
t for the
purpose?
What is the purpose?
Slide 76
Slide 76 text
Let's recap
Slide 77
Slide 77 text
Purpose
User group
References
Insights
Slide 78
Slide 78 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 79
Slide 79 text
Decision matrix
Slide 80
Slide 80 text
What's our most important KPI?
Slide 81
Slide 81 text
What's our second most
important KPI?
Slide 82
Slide 82 text
Let's draw a matrix
Slide 83
Slide 83 text
1. Purpose
2. Target groups
3. References
4. Concept generation
5. Testing and insights
6. Decision-making
7. Follow-up brie
fi
ng
Slide 84
Slide 84 text
What happens next?
Slide 85
Slide 85 text
Workshop without follow-up is
just a workshop
Slide 86
Slide 86 text
We don't want just a workshop
Slide 87
Slide 87 text
We want change and progress
Slide 88
Slide 88 text
What did we make today?
What was our output?
Slide 89
Slide 89 text
What did we learn today?
How do we put it into practice?
What will you do di
ff
erently
tomorrow?
Slide 90
Slide 90 text
Write 5 things you will do with
today's new insights
Slide 91
Slide 91 text
What happens next?
Slide 92
Slide 92 text
We will help you
Together we'll take this into
practice
We'll remind you on a daily basis
We'll integrate users and product
thinking into your daily work
Slide 93
Slide 93 text
jerryjappinen@lateralnord.com
+358 40 7188776
@jerryjappinen
Product design consultant
Jerry
Jäppinen