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Productisation workshop Turn concepts into reality with Lateral Nord

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[email protected] +358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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Magic tricks for today

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This doesn't have to be complicated

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We give people the space to bring their ideas out

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We want to capture those ideas So we write things down

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We don't argue We're open to ideas Pinpointing the best solution comes later

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Please no laptops or phones Please follow instructions Please focus

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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What are we here to do?

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Example: Developer tools

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Make development easier Make development easy Make development delightful Make so ft ware more reliable Democratise so ft ware development

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Write a headline and a tweet for the leading newspaper about your launch

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What's our purpose?

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Our purpose is…

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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Who are your customers?

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Write down every customer group you can think of

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Write down every stakeholder group you can think of

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Who's the most important one? Who's your core customer?

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Use cases

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What do your customers do?

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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Who is your competitor? Competitor how?

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Who o ff ers a fundamentally di ff erent solution to the same problem?

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Who o ff ers the same solution with some di ff erences?

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Who o ff ers the same bene fi t?

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Who o ff ers something the same customer groups?

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Who has disrupted their industry, like you want to disrupt yours?

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Whose user experience, from another industry, is like you want yours to be?

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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Do as many variations as you wish

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Chart out the functionality

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What can people do in the product?

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Send a friend request Send a message Join a group Leave a group Upload a pro fi le picture …

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7 min

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Send message to friend Send a GIF to a friend Send friend request Send friend request Leave group Remove post Remove account

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Pitch your concept

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previewhunt.com

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Explain your concept

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Primary user group Secondary user groups 10 min Primary user group

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Primary CTA For primary user group 5 min

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Secondary CTA For primary user group 5 min

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Service name 5 min

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Most important bene fi t to primary user group 10 min

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What's one additional thing your primary user needs to know? How is your solution better? 10 min

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Address most important concern of primary user 5 min

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Ideal prominent clients 10 min

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Top 3 bene fi ts to primary user group 10 min

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Customer quote from primary user group 10 min

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Outline how your solution works in 3 steps Story fi rst, details later 15 min

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Another quote with a new angle 10 min

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Split o ff ering to 3 pricing tiers 15 min

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3 most common questions or issues for primary user group 10 min

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Recap with the most important message 5 min

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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How do we choose?

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Which option is the best?

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Which option is the best?

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What's the best fi t for the purpose? What is the purpose?

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Let's recap

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Purpose User group References Insights

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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Decision matrix

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What's our most important KPI?

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What's our second most important KPI?

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Let's draw a matrix

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1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng

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What happens next?

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Workshop without follow-up is just a workshop

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We don't want just a workshop

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We want change and progress

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What did we make today? What was our output?

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What did we learn today? How do we put it into practice? What will you do di ff erently tomorrow?

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Write 5 things you will do with today's new insights

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What happens next?

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We will help you Together we'll take this into practice We'll remind you on a daily basis We'll integrate users and product thinking into your daily work

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[email protected] +358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen

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