Personal Branding
for Software
Engineers
STRAPI CONNECT DEV AFRICA
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Hi I'm
Gift!
Frontend Consultant at
Passionate People & Tech
Content Creator
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What's Personal Branding?
Personal branding is the process of
developing a "mark" that is created around
your name or your career. You use this
"mark" to express and communicate your
skills, personality, and values.
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- Chris Ducker
"Your personal brand is what
people say about you when you
are not in the room
– remember that."
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Why Build A Brand?
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Reason 1:
Career Advancement
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Reason 2:
Build Reputation
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Reason 3:
Increase Visibility
Online
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How To Build A Personal
Brand?
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HOW?
C R E A T E A P L A T F O R M S H A R I N G K N O W L E D G E
B E Y O U R S E L F C R A F T A B I O / P E R S O N A
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12 Month
Strategy
DEFINE A NICHE
CREATE TAGLINE
30 SECS PITCH
CRAFT BIO
BUSINESS CARDS
LINKEDIN PORTFOLIO
PROFESSIONAL HEADSHOTS
PERSONAL PORTFOLIO
TESTIMONIALS
BLOG
SPEAKING ENGAGMENTS
COMMUNITY BUILDING
Strategy Credits: Jason Alba
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Learning In
Public
The Ultimate Plan
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Learning
in Public
The fastest way to learn,
grow your career and
build your network.
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HOW?
WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS.
SPEAK AT MEETUPS AND CONFERENCES.
ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT.
AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD,
THEY'RE NOT PUBLIC.
MAKE YOUTUBE VIDEOS OR TWITCH STREAMS.
START A NEWSLETTER.
DO WORKSHOPS.
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JOB OPPORTUNITIES
BUILD YOUR NETWORK
INFLUENCE
Benefits
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Tips
STAY CONSISTENT
CREATE VALUED CONTENT
JOIN A COMMUNITIY
FOLLOW SUCCESSFUL PEOPLE
SHARE YOUR WORK
ALWAYS BE LEARNING & ITERATE
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How Do You
Track Success?
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Study and Understand Metrics.
Your work is valuable to your audience.
People Amplify your work.
Keep Track and Celebrate all small wins.
SUCCESS
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Became active online in 2017
Started blogging in 2018
Gave my first talk in 2018
Started Youtube in 2019
Became Auth0 Ambassador, MVP,
MDE, Nuxt Ambassador in 2020/2021
Still growing and improving...
My Story
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People in the Community with Great Personal Brands
Angie Jones
Nader Dabit Ali Spitell Ada Oyom Scott Hanselman
Shawn Wang Stephanie Morillo Prosper Otemuyiwa
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What are they doing
differently?
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HOW?
WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS.
SPEAK AT MEETUPS AND CONFERENCES.
ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT.
AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD,
THEY'RE NOT PUBLIC.
MAKE YOUTUBE VIDEOS OR TWITCH STREAMS.
START A NEWSLETTER.
DO WORKSHOPS.
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Bonus Content
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No content
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No content
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Share your work
on Polywork
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