Slide 1

Slide 1 text

Personal Branding for Software Engineers STRAPI CONNECT DEV AFRICA

Slide 2

Slide 2 text

Hi I'm Gift! Frontend Consultant at Passionate People & Tech Content Creator

Slide 3

Slide 3 text

What's Personal Branding? Personal branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values.

Slide 4

Slide 4 text

- Chris Ducker "Your personal brand is what people say about you when you are not in the room – remember that."

Slide 5

Slide 5 text

Why Build A Brand?

Slide 6

Slide 6 text

Reason 1: Career Advancement

Slide 7

Slide 7 text

Reason 2: Build Reputation

Slide 8

Slide 8 text

Reason 3: Increase Visibility Online

Slide 9

Slide 9 text

How To Build A Personal Brand?

Slide 10

Slide 10 text

HOW? C R E A T E A P L A T F O R M S H A R I N G K N O W L E D G E B E Y O U R S E L F C R A F T A B I O / P E R S O N A

Slide 11

Slide 11 text

12 Month Strategy DEFINE A NICHE CREATE TAGLINE 30 SECS PITCH CRAFT BIO BUSINESS CARDS LINKEDIN PORTFOLIO PROFESSIONAL HEADSHOTS PERSONAL PORTFOLIO TESTIMONIALS BLOG SPEAKING ENGAGMENTS COMMUNITY BUILDING Strategy Credits: Jason Alba

Slide 12

Slide 12 text

Learning In Public The Ultimate Plan

Slide 13

Slide 13 text

Learning in Public The fastest way to learn, grow your career and build your network.

Slide 14

Slide 14 text

HOW? WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS. SPEAK AT MEETUPS AND CONFERENCES. ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT. AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD, THEY'RE NOT PUBLIC. MAKE YOUTUBE VIDEOS OR TWITCH STREAMS. START A NEWSLETTER. DO WORKSHOPS.

Slide 15

Slide 15 text

JOB OPPORTUNITIES BUILD YOUR NETWORK INFLUENCE Benefits

Slide 16

Slide 16 text

Tips STAY CONSISTENT CREATE VALUED CONTENT JOIN A COMMUNITIY FOLLOW SUCCESSFUL PEOPLE SHARE YOUR WORK ALWAYS BE LEARNING & ITERATE

Slide 17

Slide 17 text

How Do You Track Success?

Slide 18

Slide 18 text

Study and Understand Metrics. Your work is valuable to your audience. People Amplify your work. Keep Track and Celebrate all small wins. SUCCESS

Slide 19

Slide 19 text

Became active online in 2017 Started blogging in 2018 Gave my first talk in 2018 Started Youtube in 2019 Became Auth0 Ambassador, MVP, MDE, Nuxt Ambassador in 2020/2021 Still growing and improving... My Story

Slide 20

Slide 20 text

People in the Community with Great Personal Brands Angie Jones Nader Dabit Ali Spitell Ada Oyom Scott Hanselman Shawn Wang Stephanie Morillo Prosper Otemuyiwa

Slide 21

Slide 21 text

What are they doing differently?

Slide 22

Slide 22 text

HOW? WRITE BLOGS AND TUTORIALS AND CHEAT SHEETS. SPEAK AT MEETUPS AND CONFERENCES. ASK AND ANSWER THINGS ON STACKOVERFLOW OR REDDIT. AVOID THE WALLED GARDENS LIKE SLACK AND DISCORD, THEY'RE NOT PUBLIC. MAKE YOUTUBE VIDEOS OR TWITCH STREAMS. START A NEWSLETTER. DO WORKSHOPS.

Slide 23

Slide 23 text

Bonus Content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

Share your work on Polywork sign up with the code - giftvip

Slide 27

Slide 27 text

@lauragift_ giftegwuenu.com Thank you! bit.ly/personal-branding-talk