twitter-workshop - Speaker Deck

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Science and the Web Simon Cockell @sjcockell Bioinformatics Support Unit @nclbsu http://bsu.ncl.ac.uk

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The Internet and Science

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User Generated Content and Networks

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Folksonomies

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Knowledge Discovery

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Openness

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Two key points

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Isolation

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Information

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Social Networks

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They’re networks (surprise!)

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Completeness Matters

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Network effects

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“Facebook for Scientists”

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… or for the purposes of this talk…

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“Facebook for Scientists”

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On the (awesome) power of Twitter

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The long tail Topic Popularity

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The long tail Topic Popularity ‘Directioners’

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The long tail Topic Popularity Celebrity Lunches

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The long tail Topic Popularity Actual useful stuff

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The Practicalities of Twitter

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Signing up

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Twitter Profile Why would I follow this account? No comment.

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Anatomy of a tweet

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Anatomy of a tweet

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Anatomy of a tweet

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Anatomy of a tweet

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Anatomy of a tweet

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Anatomy of a tweet

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Anatomy of a tweet

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Posting a Tweet

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Replies and Mentions Reply Mention

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Twitterstorms

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Retweets and Quoting

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#Hashtags #acwri #phdchat #ecrchat #overlyhonestmethods #scholarsunday #icanhazpdf #shutupandwrite #openscience #figureclub #bioinformatics

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Folksonomies

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Tagging is useful elsewhere too

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diigo.com

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Scientific Literature http://pubmed.org/22522561 http://dx.doi.org/10.1038/nm.2692 http://www.nature.com/nm/journal/vaop/ncurrent/full/nm.2692.html

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CiteULike

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Zotero

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Citation management http://www.zotero.org/

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BBC-Style Disclaimer • Mendeley – Free – Publisher owned (Elsevier) • Papers – Not free – Publisher owned (Springer) • ReadCube – Free – Publisher owned (Nature Macmillan) • *shudder* EndNote – Not free – Publisher owned (Thomson Reuters)

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Knowledge Discovery

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Really Simple Syndication R S S

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RSS

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http://www.feedly.com/

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Openness

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http://ifttt.com/

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http://ifttt.com/

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http://ifttt.com/

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Web openness fosters innovation

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A story about open science

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#arseniclife

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#arseniclife

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#arseniclife If this data was presented by a PhD student at their committee meeting, I'd send them back to the bench to do more cleanup and controls.

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#arseniclife

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#arseniclife

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Everyday Openness The RCUK Policy on Open Access aims to achieve immediate, unrestricted, on-line access to peer-reviewed and published research papers, free of any access charge. Our vision is for all users to be able to read published research papers in an electronic format and to search for and re-use (including download) the content of published research papers, both manually and using automated tools (such as those for text and data mining), provided that any such re-use is subject to full and proper attribution. http://www.rcuk.ac.uk/documents/documents/RCUKOpenAccessPolicy.pdf

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Everyday Openness BBSRC expects research data generated as a result of BBSRC support to be made available with as few restrictions as possible in a timely and responsible manner to the scientific community for subsequent research. Applicants should make use of existing standards for data collection and management and make data available through existing community resources or databases where possible. http://www.bbsrc.ac.uk/organisation/policies/position/policy/data-sharing-policy.aspx

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FigShare

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Why share? • Well you might as well ask – Why go to a conference? • “At a conference the most important things happen in the coffee break” – Hans Ulrich Obrist – Why talk to colleagues? • The internet doesn’t have to be a distraction, it can be an extension of your peer group. A place to find and exchange relevant information, build your profile and do your job more efficiently

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Focussed communities can have utility…

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…though not as general social networks

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Stack Exchange

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biology.stackexchange.com

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An example - BioStar http://biostars.org

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Half an hour later...

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Online Collaboration (crowd sourcing)

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General Tips Mostly for Twitter, but true elsewhere

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Behave like a real human Normal Human Scary clickbait robot

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Stay ‘on message’ (mostly)

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Tweet in moderation

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Follow lots of people

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Use a client

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Twitter Impact

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Twitter drives page views

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But it’s about more than that

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Twitter Analytics analytics.twitter.com

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General ‘impact’ tips • Tweet your papers – Make titles ‘tweetable’ • Put your slides online – https://speakerdeck.com/sjcockell/twitter-workshop • Promote your Twitter – On slides, using hashtags, etc • Ensure high signal:noise – Links, images, videos etc increase engagement • Timing is important • Everything in moderation

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General ‘discovery’ tips • Use a good client – Tweetdeck is great – there are loads of others • Follow lots of people – Make lists of most important/valuable • Track important hashtags • Remember Twitter is ‘live’ – Important things will come by more than once • Participate, don’t just observe – People might actively send you interesting stuff