「デザイン」のない組織をデザインする

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SPARKING CREATIVITY չرؠ؎ٝպ ךזְ穈籼׾رؠ؎ׅٝ׷ 5FUTVZB5BLFEB 4UVEJP0QU

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SPARKING CREATIVITY 4 畾歊ㆸ⛲׋ֽגא UIUX Designer + Org Designer Senior Product Manager / UX Designer Balto Drafter & Ex-Product manager Workshop Designer & Facilitator (Ex) Tetsuya Takeda !UBLFUFUTV

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SPARKING CREATIVITY 5 儗➿ ˟爡ⰻءأذيך6*הַ׮װ׏גתׅկ

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SPARKING CREATIVITY 6 儗➿

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SPARKING CREATIVITY 7 ؔفز׏ג׀㶷濼דַׅ

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SPARKING CREATIVITY ೥ ϗʔϧσΟϯάεԽ ’17 8 娖〷

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SPARKING CREATIVITY 9 䎃։ ։䎃 ⳿ⰩIUUQXXXNFUJHPKQDPNNJUUFFLFOLZVLBJTBOHJTBOHZP@EFTJHOQEG@T@QEG #5$ٌرٕ#5㘗傈劤⟰噟ך#5$⻉ךفٗإأ

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SPARKING CREATIVITY 10 ⳿ⰩIUUQXXXNFUJHPKQQSFTTQEG

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SPARKING CREATIVITY 11 رؠ؎ٝ׾ꅾ銲ז穗㌀项彁ה׃ג崞欽׃ծ ـٓٝس⸂ה؎ظك٦ءّٝ⸂׾ ぢ♳ׇׁ׷穗㌀ך㪦կ չرؠ؎ٝ穗㌀պך㹀纏 ⳿ⰩIUUQXXXNFUJHPKQQSFTTQEG

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SPARKING CREATIVITY 12 ˑرؠ؎ٝפך䫎项˒ָ㨣׭׵׸תַׅ

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SPARKING CREATIVITY չرؠ؎ٝפך䫎项պך⵸חװ׏׋ֿה σβΠϯՁ஋ͷཧղ ձࣾͷັྗͷ޲্ ձࣾͷ7JTJPO*TN7BMVFΛม ͑Δ͜ͱͰɺձࣾͷํ޲ੑΛੈ ͷத΁ఏࣔ͠ɺັྗΛ্͛Δɻ ձࣾશମͷ࠾༻ྗͱࣾ಺ͷํ޲ ੑΛ߹ΘͤΔ͜ͱΛͨ͠ɻ σβΠϯྗ͕՝୊ͱͯ͠ೝࣝ͞ Εɺ͍ͭ͘΋͋Δ՝୊ͷதͰ༏ ઌ౓͕ߴ͍ͱೝࣝͯ͠΋Β͏ɻ ͪΐͬͱͨ͠੒ޭମݧΛͭ͘Δ ͜ͱͰɺձࣾͷσβΠϯͷࣾ಺ ֎ͷϓϨθϯεΛ্͛ͨɻ 13 ⳿ⰩIUUQXXXNFUJHPKQQSFTTQEG

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SPARKING CREATIVITY 14 .* .JOE*EFOUJUZ 鎉铂⻉ 7* 7JTVBM*EFOUJUZ ؽآُ،ٕ⻉ 13 1VCMJD3FSBUJPOT ؝ىُص؛٦ءّٝ #* #FIBWJPS*EFOUJUZ 遤⹛ך窟♧ $* ٗ؞ せⵝ )1 㼓瘲 ؔؿ؍أ أٓ؎س 顋⤛暟 7JTJPO .JTTJPO ✲噟سً؎ٝ زحفך䟝ְ 爡㆞ך䟝ְ 爡⠓铬겗 䋐㜥هآءّٝ FUD 7JTJPO ֮׶׋ְ㪦劉爝穄爝灇⥜ 秛⠓ $4 《䒷㌀噟爡ⰻ㜠《勞 فٖأٔٔ٦أ FUD FUD FUD ⳿ⰩIUUQTXXXGBDFCPPLDPNQIPUPQIQ GCJE 鹌׭גְֻ♳דչرؠ؎ٝךثؕٓպָ䗳銲

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SPARKING CREATIVITY 16 ˖ رؠ؎ٝ歲꥔ך衼せז倯ָ涫㠡ׅ׷䨽פ䕵㆞׾鸬׸ג遤ֻ  ̤ת׷׀ה⡤꿀׃ג׮׵ֲծ椚鍑ָכװֻ铡䖤ָ嚂 ˖ ؚؒئؙذ؍ـؙٓأךأٓ؎سבֻ׶׾ׅ׷  ̤爡ⰻךفٖئٝأ׾♳־׷  խ穠卓ծؚٕ٦فך➂勞䨌殛ך陽锷ח⿫⸇דֹ׋ ˖ %FTJHOJO5FDI3FQPSUװ#5$ך铡僇׾ׅ׷  ̤رؠ؎ٝךꅾ銲䚍׾铂׶؎ٝأز٦ٕ չرؠ؎ٝպ׾؎ٝأز٦ٕׅ׷捀חװ׏׋ֿה

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SPARKING CREATIVITY 17 爡ⰻדرؠ؎ٝךفٖئٝأ׾㼰׃♳־׵׸׋穠卓ծ ـٓٝس⸂ח㼰׃㺔♷׃כׄ׭׋կ

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SPARKING CREATIVITY 18 ׮ֲמהאך؎ظك٦ءّٝ⸂כוֲׅ׷

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SPARKING CREATIVITY 19 ˑ⧾㣐זفٗتؙزכ⧾㣐זث٦يַ׵ֲת׸׷˒

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SPARKING CREATIVITY 20 דכծˑ⧾㣐זث٦ي˒כוֿדאֻ׵׸׷

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SPARKING CREATIVITY 21 ⧾㣐זث٦يכ⧾㣐ז㜥橆㞮ַ׵ֲת׸׷ 

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SPARKING CREATIVITY 22 չفٗتؙز̒ث٦ي̒㜥պ

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SPARKING CREATIVITY 23 *OOPWBUJPOLFZXPSENBQ ⳿ⰩIUUQTCJ[[JOFKQBSUJDMFEFUBJM

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SPARKING CREATIVITY 24 7BMVF Ⰻ㆞ָ嫣傈㣐✲חׅ׷⣣⦼錁 TS L S P PS M ⚅歲 ⚅ך⚥ 爡⠓ 7JTJPO ؙؙٙٙسؗسׅؗ׷㼛勻׾䲽ְ׋㪦 .JTTJPO ؽآّٝ׾㹋植ׅ׷捀ח䧭ׅץֹֿה 㼰זֻג׮䎃⯓ 遤⹛٥㪦⹲٥罋ִ倯 7JTJPO.JTTJPO7BMVF׾㹀纏׃׋

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SPARKING CREATIVITY 25 ؎ظك٦ءّٝחכ7JTJPO.JTTJPO7BMVFָ䗳銲ד֮׶ծ ⵗ倜ׅ׷ֿהד倯ぢ׾䭷׃爙׃ծ㜥ך䒷⸂הז׶כׄ׭׋կ

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SPARKING CREATIVITY 26 ؽآّٝ 穈籼٥➂頿䨌殛غُٔ٦ ✲噟䨌殛ىحءّٝ 俑⻉ ➂暟⫷ ⣣⦼錁䋐㜥醡ㅷ٥؟٦ؽأ 橆㞮 ⦐➂ ˖ ٍؗٔ، ˖ 䱰欽 ˖ 肪䧭 ˖ 鐰⣣ ˖ 㜠ꂹ ˖ اؿز꬗ ˖ ع٦س꬗ ⫴ֹ倯状ⵃ⾨欰 ؔؿ؍أ 1$خ٦ٕ 湡䭷ׅ穈籼⫷ 7JTJPO.JTTJPO7BMVF׾ⱄ侭椚׃ג׫׋

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植朐׾侭椚׃ծ穈籼׾⵸ח鹌׭׷ֿהח꧊⚥׃ג׮׵ֲկ

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COMPANY NAME DATE VISION-MISSION-VALUE TREE VISION KGI MISSION INDIVIDUAL ENVIRONMENT VALUE CC $ MARKET PRODUCT / SERVICE ⢽吳䒭⠓爡ӪӪӪӪ 鎸Ⰵ⢽ ؙؙׅٙٙ׷ذؙظٗآ٦ד如⚅➿׾אֻ׷ ':㡰♳⭙*5%"⭙ 爡⠓涸؎ٝػؙزך֮׷✲噟׾ⶼ⳿׃竲ֽ׷ )35$P$SFBUJPO ˖ "*#JHEBUB ˖ "373.3 ˖ 3PCPU ˖ *P5 ˖ /FX%FWJDFT ˖ "*荈⹛欰䧭 ˖ مؚٗٓيꟚ涪 ˖ إزֻ׿ ˖ أػ؎ت٦ ˖ ًؖط㘗رغ؎أ ˖ ⹶竲邌䕤⠅内ⵖ䏝 ˖ .71邌䕤偆遤ⵖ䏝 ˖ ٍؗٔ،،حف⸔䧭ꆃ ˖ 穗㌀罏肪䧭灇⥜ ˖ وطآًٝز灇⥜ ˖ 鎸䙀傈⠅内ⵖ䏝 ˖ ؿٔ٦،سٖأⵖ ˖ J.BD1SP佄窌 ˖ ؎أָع٦وٝىٓ٦ ˖ 鷞04أوم佄窌 ˖ 劉굸ך搀俱䲿⣘ ˖ ؿ؋ىٔ٦ر؎ FUD FUD FUD

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DIVISION NAME DATE ORGANIZATION EXECUTION PLAN (3YEARS) VISION KGI 2020 2019 2018 H2 H1 H2 H1 H2 H1 EXECUTION CHALLENGE LEARNING MOTIVATION CC $ ⢽♶⹛欵㌀噟鿇鎸Ⰵ⢽ ♶⹛欵噟歲׾ رآةٕ剑⯓畭ך 䋐㜥חׅ׷ ': 㡰♳⭙ 磦ⵃ⭙ ׁ׵ז׷噟歲暴⻉ ➙תד⟃♳ח$4ぢ♳ 噟歲暴⻉׃׋ؕٝؿ؋ٖٝأꟚ⪵ 倜׃ְ䪮遭׾⢪׏׋؟٦ؽأ׾嗚鎢噟歲ך铬겗׾鍑寸ׅ׷؟٦ؽأ⟰歗 ؕٝؿ؋ٖٝأַ׵ך「岣桦ぢ♳ 劢勻ך倜׃ְذؙظٗ آ٦"373.3װ"*٥ *P5ך濼陎׾אֽ׷ 倜׃ְ䪮遭׾⢪׏ג׫׷ ،ؿة٦ؔٔٝؾحؙכוֲז׷ַ 噟歲濼陎ךׁ׵ז׷ぢ♳ ה䞔㜠涪⥋ 噟歲ך➂האזָ׷ 涫㠡ׅ׷ 铬겗鍑寸倯岀׾㷕ע

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DIVISION NAME DATE ORGANIZATION CANVAS VISION KGI UNIQUE VALUE PROPOSITION CUSTOMER SEGMENTS CUSTOMER’S VISION & PROBLEMS EXECUTION 1 EXECUTION 2 CHALLENGE LEARNING MOTIVATION KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 TEAM STRENGTHS TEAM WEAKNESSES CC $ ⢽♶⹛欵㌀噟鿇鎸Ⰵ⢽ ♶⹛欵噟歲׾رآةٕ剑⯓畭ך䋐㜥חׅ׷ ':㡰♳⭙ծ磦ⵃ⭙ رآةٕءؿز׃גְ׷♶⹛欵禸ؙٓ؎،ٝز ״׶葺ְ⡝תְהֻ׵׃ד劢勻ך鿪䋐פկ ٥أوم׾ثٍطٕה׃׋و٦؛ذ؍ؚٝך鹼׸ ٥爡ⰻךرآةٕ➂勞ך♶駈 ٥剑⯓畭䪮遭ך〳腉䚍ך嗚鎢ָדֹגְזְ 噟歲暴⻉ך穈籼圓鸡ח״׶ծ 噟歲ךֿה׾״ֻ椚鍑׃גֶ ׶ծ稢ְַص٦ؤתד䘔ִ׵ ׸׷طحزٙ٦ؙװ籬ָ׶׾ 䭯׏גְ׷ 噟歲暴⻉ך穈籼圓鸡 ➭噟歲ךزٖٝس׾♶⹛ 欵ぢֽחٔغ؎أׅ׷⸂ ׁ׵ז׷噟歲暴⻉ ➙תד⟃♳ח$4ぢ♳ "373.3׾꽀⢪׃׋ ؟٦ؽأ⟰歗劢勻ך倜׃ְذؙظٗ آ٦"373.3װ"*٥ *P5ך濼陎׾אֽ׷ 噟歲濼陎ךׁ׵ז׷ぢ♳ 《䒷爡侧䲿周侧 إىش٦ך곁㹏弫駈䏝 ،؎ر؍،侧 فٖئٝ侧 ⹈䓼⠓⿫⸇桦 إىش٦ך䎂㖱⿫⸇㔐侧 ؼ،ؚٔٝ㔐侧 ٥噟歲ז׵דכך✲⢽׾㹀㘗 דתה׭ծ稱➜׃ח駈׾麊ע ٥荈爡ח䬸ְג噟歲暴⻉ךإ ىش٦׾Ꟛ⪵׃ծず噟歲ך و٦؛ة٦ず㡦ך❛崧׾㔳׷ ٥倜鋉Ꟛ䬪爡 ٥傀㶷곁㹏ך✮皾،حف ٥剑倜ذؙظٗآ٦׾ⵃ欽׃ ׋㉀ㅷ׾אֻ׶傀㶷곁㹏ח稱 ➜ׅ׷ ٥✲⢽ⰕꟚ〳腉ז周⟝׾「岣 ٥剑倜ذؙظٗآ٦׾䭯א⟰ 噟׾䬸ֹ⹈䓼⠓׾Ꟛֻ ٥♶⹛欵噟歲ךإىش٦ח⿫ ⸇ׅ׷ ٥♶⹛欵⟰噟ח⹡׭׷爡㆞ַ ׵ؼ،ؚׅٔٝ׷

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DIVISION NAME DATE SIGNAL TIMELINE VISION KGI KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 CC $ 4Q 3Q 12 11 10 9 8 7 ♶⹛欵噟歲׾رآةٕ剑⯓畭ך䋐㜥חׅ׷ ':㡰♳⭙ծ磦ⵃ⭙ ⢽♶⹛欵㌀噟鿇鎸Ⰵ⢽ 䲿周侧 إىش٦ך곁㹏弫駈䏝 فٖئٝ侧 ⹈䓼⠓⿫⸇桦 إىش٦ך䎂㖱⿫⸇㔐侧

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SPARKING CREATIVITY 33 ְׁ׀ח

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SPARKING CREATIVITY 34 ϦϯΫɿ%SPQCPY1BQFS

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SPARKING CREATIVITY 35 ϦϯΫɿ%SPQCPY1BQFS

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SPARKING CREATIVITY 36 رؠ؎ش٦ך倯ծꬊرؠ؎ش٦ה㼎鑧ׁ׸גְתַׅ 穗㌀罏ך倯ծرؠ؎ش٦ה㼎鑧ׁ׸גְתַׅ