Initial Website Analysis

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Initial Website Analysis Jeff Mackey, SIX15 solutions January 18, 2013 Friday, January 18, 13

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Nice to meet you • SIX15 Solutions, LLC WordPress development, website design • 18+ years IT experience • DetroitNet.org, Refresh Detroit • IT Advisory Chair for Oxford High School Friday, January 18, 13

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The Challenge • Research website, products / services • Suggest ways to restructure, change and update website to create a wider audience and generate more customers Friday, January 18, 13

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The Subjects • Sweet and savory Bake Shop • Creative Embroidery • Hanson's Running Store • Sherman Publications • wiches • ArtCapsule • Tool Sport USA • Choo Choo's Chocolates Friday, January 18, 13

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What I look at ﬁrst • Type of business; what is the website’s role? • What Call to Action is there (if any)? • Does site structure / design serve purpose / role? • Content mix (text to photos / graphics / ads) • Search page-rank (for industry key words) • Show me the Visitor Stats / Analytics Friday, January 18, 13

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What I look at next • Compare it to competitor websites • How fast does the website load? • Is it cross-browser compatible? • How does it look and perform on mobile? • Is there a CMS? Database? CC processing? • Adhering to website coding standards? • On & off page optimization Friday, January 18, 13

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Look & Feel • Budget for design; you only get 5 seconds • Give it polish • Larger font sizes • Absolutely no Flash, Java • Minimize use of “stock” photography Friday, January 18, 13

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Content • Each page must have obvious purpose • Cut the number of sentences by half • More photos of products, results of service • Let it breathe -- whitespace is ﬁne • Drive trafﬁc with Call to Action Friday, January 18, 13

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Embrace social media • Claim your brand on Twitter, Facebook, Google+, and LinkedIn • Create branded pages on all networks • Blog often, about relevant industry topics; link to blog posts from social accounts • Drive social media trafﬁc to website Friday, January 18, 13

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Email • Set up email newsletter campaign software • Collect email addresses from social media outlets, blog, and website • Send branded, promotional emails • Segment lists, offer specials Friday, January 18, 13

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Page optimization • Analyze visitor paths • A/B test all landing pages • Keyword analysis for search engine ranking • Utilize Google’s Webmaster tools • Code for page load speed, standards Friday, January 18, 13

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Sweet and savory Bake Shop Friday, January 18, 13

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Creative Embroidery Friday, January 18, 13

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Hanson's Running Store Friday, January 18, 13

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Sherman Publications Friday, January 18, 13

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wiches Friday, January 18, 13

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ArtCapsule Friday, January 18, 13

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Tool Sport USA Friday, January 18, 13

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Choo Choo's Chocolates Friday, January 18, 13