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TALK DESIGN Art The of MELINDA SECKINGTON @mseckington

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@mseckington

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@mseckington

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@mseckington FOCUS ON YOUR AUDIENCE

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@mseckington HOW DO YOU CREATE EFFECTIVE TALKS?

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@mseckington EFFECTIVE PRODUCTS HOW TO DESIGN

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@mseckington DESIGN THINKING HOW TO APPLY

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Design thinking is a way of thinking deliberately about what you’re creating and constantly reacting and reflecting on that Melinda Seckington @mseckington

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Five phase model of design thinking: empathise, define, ideate, prototype & test. The Hasso-Plattner Institute of Design at Stanford @mseckington

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EMPATHISE IDEATE PROTOTYPE DEFINE TEST

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EMPATHISE @mseckington

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Understand your users and what their user needs are @mseckington

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RESEARCH & COLLATE INFO ABOUT YOUR TARGET AUDIENCE AND TALK CONTEXT @mseckington

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Exercise - Info Collation: Collate all the info you have about: the audience, the format and the topic EMPATHISE

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Audience: Write down what you know about the event, the organizers, the audience. What is their prior knowledge, and what are they expecting? EMPATHISE

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Format: Write down the logistical constraints of your talk. How long is the talk slot? Can you do demos? Will you have internet or audio? EMPATHISE

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Topic: Write down what you already know about the content of the talk. What is the topic/talk title? What is the abstract/ description? What is the key take away? EMPATHISE

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DEFINE @mseckington

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Analyse observations and define core issues. @mseckington

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DEFINE THE DESIRED OUTCOMES AND THE GOAL OF THE TALK @mseckington

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WHAT IMPACT DO YOU WANT ON YOUR AUDIENCE? @mseckington

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Exercise - Think Feel Do: Create a Think Feel Do overview. What do you want your target audience to Think, Feel and Do? DEFINE

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Think What do you want your audience thinking about? What mindset are you trying to change? What will the audience learn? DEFINE Feel How do you want the audience to feel? Inspired to…? Empowered to..? Scared of…? Do What actions do you want the audience to take ? What should they do after the talk?

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Think What do you want your audience thinking about? What mindset are you trying to change? What will the audience learn? DEFINE Feel How do you want the audience to feel? Inspired to…? Empowered to..? Scared of…? Do What actions do you want the audience to take ? What should they do after the talk?

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WHAT JOURNEY DO YOU WANT TO TAKE YOUR AUDIENCE ON? @mseckington

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@mseckington Resonate Present visual stories that transform audiences Nancy Duarte

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WHAT IS @mseckington WHAT COULD BE

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DEFINE What is Start state of target audience Info collation What could be End state of target audience Think Feel Do

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WHAT IS THE MAIN GOAL OF YOUR TALK? @mseckington

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Exercise - Goal Statement: Write down the one-liner about what the main goal of your talk is. DEFINE

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DEFINE HOW TO DESIGN For people to understand and be encouraged to apply design thinking to create more effective talks

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IDEATE @mseckington

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Generate as many ideas as possible, then limit and choose. @mseckington

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Diverge & converge: @mseckington diverge converge

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COLLATE ALL THE IDEAS AND POSSIBLE CONTENT @mseckington

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Exercise - Diverge: Write down all possible ideas and topics you want to cover. IDEATE Keep in mind: Goal statement & Think Feel Do

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Exercise - Converge: Prioritize, filter and cluster. In whichever order works for you. IDEATE Keep in mind: Goal statement & Think Feel Do

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Prioritize IDEATE A B C D E A B C D E

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Filter IDEATE A B C D E A C D

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Cluster IDEATE A B C D E A B C D E F F

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PROTOTYPE @mseckington

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Create a scaled-down version @mseckington

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PROTOTYPE YOUR TALK STRUCTURE @mseckington

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Beginning PROTOTYPE Middle End

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Beginning PROTOTYPE Middle End What could be End state of target audience What is Start state of target audience

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Beginning PROTOTYPE Middle End The Hook The Summary The Main Ideas & Journey Grab their attention Convince them why they should listen The Goal The Kick Focus on what will bring the audience closer to your goal Recap the main ideas Give them something to remember

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Beginning PROTOTYPE Middle End The Hook The Summary The Main Ideas & Journey The Goal The Kick

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PROTOTYPE YOUR TALK CONTENT @mseckington

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PROTOTYPE How to design effective talks

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TEST @mseckington

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Get feedback @mseckington

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PREPARE YOUR FEEDBACK SESSIONS @mseckington

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TEST Exercise - Prepare your feedback givers Explain to them the context of the talk. Who the target audience is, where you’re giving the talk, what the goal and outcomes of the talk should be.

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TEST Exercise - Feedback questions Think about what do you want feedback on? If there are parts of your talk that you’re not happy with, ask for specific help.

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EMPATHISE IDEATE PROTOTYPE DEFINE TEST

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Thanks for listening… MELINDA SECKINGTON FUTURELEARN @mseckington @mseckington