TALK DESIGN
Art
The
of
MELINDA SECKINGTON
@mseckington
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@mseckington
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@mseckington
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@mseckington
FOCUS ON
YOUR AUDIENCE
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@mseckington
HOW DO YOU CREATE
EFFECTIVE TALKS?
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@mseckington
EFFECTIVE
PRODUCTS
HOW TO DESIGN
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@mseckington
DESIGN
THINKING
HOW TO APPLY
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Design thinking
is a way of thinking deliberately about what
you’re creating and constantly reacting and
reflecting on that
Melinda Seckington
@mseckington
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Five phase model of design
thinking: empathise, define,
ideate, prototype & test.
The Hasso-Plattner Institute of Design at Stanford
@mseckington
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EMPATHISE IDEATE PROTOTYPE
DEFINE TEST
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EMPATHISE
@mseckington
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Understand your
users and what their
user needs are
@mseckington
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RESEARCH & COLLATE INFO
ABOUT YOUR TARGET
AUDIENCE AND TALK CONTEXT
@mseckington
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Exercise - Info Collation:
Collate all the info you have about:
the audience, the format and the topic
EMPATHISE
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Audience:
Write down what you know about the event, the
organizers, the audience.
What is their prior knowledge, and what are they
expecting?
EMPATHISE
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Format:
Write down the logistical constraints of your talk.
How long is the talk slot? Can you do demos? Will
you have internet or audio?
EMPATHISE
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Topic:
Write down what you already know about the
content of the talk.
What is the topic/talk title? What is the abstract/
description? What is the key take away?
EMPATHISE
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DEFINE
@mseckington
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Analyse observations
and define core issues.
@mseckington
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DEFINE THE DESIRED
OUTCOMES AND
THE GOAL OF THE TALK
@mseckington
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WHAT IMPACT DO YOU
WANT ON YOUR AUDIENCE?
@mseckington
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Exercise - Think Feel Do:
Create a Think Feel Do overview.
What do you want your target audience to
Think, Feel and Do?
DEFINE
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Think
What do you want
your audience thinking
about?
What mindset are you
trying to change?
What will the
audience learn?
DEFINE
Feel
How do you want the
audience to feel?
Inspired to…?
Empowered to..?
Scared of…?
Do
What actions do you
want the audience to
take ?
What should they do
after the talk?
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Think
What do you want
your audience thinking
about?
What mindset are you
trying to change?
What will the
audience learn?
DEFINE
Feel
How do you want the
audience to feel?
Inspired to…?
Empowered to..?
Scared of…?
Do
What actions do you
want the audience to
take ?
What should they do
after the talk?
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WHAT JOURNEY DO YOU
WANT TO TAKE YOUR
AUDIENCE ON?
@mseckington
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@mseckington
Resonate
Present visual stories that
transform audiences
Nancy Duarte
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WHAT IS
@mseckington
WHAT
COULD BE
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DEFINE
What is
Start state of
target audience
Info collation
What could be
End state of
target audience
Think Feel Do
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WHAT IS THE MAIN GOAL
OF YOUR TALK?
@mseckington
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Exercise - Goal Statement:
Write down the one-liner about what the main
goal of your talk is.
DEFINE
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DEFINE
HOW TO DESIGN
For people to understand and be
encouraged to apply design thinking
to create more effective talks
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IDEATE
@mseckington
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Generate as many ideas
as possible, then limit
and choose.
@mseckington
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Diverge & converge:
@mseckington
diverge converge
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COLLATE ALL THE IDEAS AND
POSSIBLE CONTENT
@mseckington
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Exercise - Diverge:
Write down all possible ideas and topics you
want to cover.
IDEATE
Keep in mind: Goal statement & Think Feel Do
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Exercise - Converge:
Prioritize, filter and cluster.
In whichever order works for you.
IDEATE
Keep in mind: Goal statement & Think Feel Do
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Prioritize
IDEATE
A B
C
D
E
A
B C
D E
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Filter
IDEATE
A B
C
D
E
A
C
D
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Cluster
IDEATE
A B
C
D
E
A
B
C
D
E
F F
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PROTOTYPE
@mseckington
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Create a scaled-down
version
@mseckington
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PROTOTYPE YOUR
TALK STRUCTURE
@mseckington
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Beginning
PROTOTYPE
Middle
End
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Beginning
PROTOTYPE
Middle
End What could be End state of target audience
What is Start state of target audience
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Beginning
PROTOTYPE
Middle
End
The Hook
The Summary
The Main Ideas
& Journey
Grab their attention
Convince them why they should listen
The Goal
The Kick
Focus on what will bring the
audience closer to your goal
Recap the main ideas
Give them something to remember
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Beginning
PROTOTYPE
Middle
End
The Hook
The Summary
The Main Ideas
& Journey
The Goal
The Kick
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PROTOTYPE YOUR
TALK CONTENT
@mseckington
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PROTOTYPE
How to design effective talks
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TEST
@mseckington
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No content
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No content
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Get feedback
@mseckington
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PREPARE YOUR
FEEDBACK SESSIONS
@mseckington
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TEST
Exercise - Prepare your feedback givers
Explain to them the context of the talk.
Who the target audience is, where you’re giving
the talk, what the goal and outcomes of the talk
should be.
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TEST
Exercise - Feedback questions
Think about what do you want feedback on?
If there are parts of your talk that you’re not
happy with, ask for specific help.
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EMPATHISE IDEATE PROTOTYPE
DEFINE TEST
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No content
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Thanks for listening…
MELINDA SECKINGTON
FUTURELEARN
@mseckington
@mseckington