How we design the web - Speaker Deck

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How we design the web Laura Kalbag @laurakalbag

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GRAPHIC DESIGNER

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I didn’t realise that design wasn’t just aesthetics

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I needed to study “Graphic Design”

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GRAPHIC DESIGNER

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school subjects skewed my perception of design

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Art and Design

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Graphic Product Design

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art

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graphics

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the output was always aesthetic

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looking at other design roles helps us understand what constitutes design

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Game Design

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Urban Design

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Landscape Design

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Interior Design

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Lighting Design

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Industrial Design

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What is common to these different design practices?

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conceptual planning and generating ideas

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overarching structure

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the smaller details contained within

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constrained creation

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making decisions and solving problems

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it’s not about making it look pretty

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“do UX on it”

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if your work involves planning or creating work that affects the ﬁnal product, then you’re *designing* that product

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you are a designer you are a designer

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this isn’t about job titles, it’s about roles and responsibility

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it’s not two streams

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I wasn’t like the other graphic designers

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DIGITAL DESIGNER

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inspiration

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“Where do you get your inspiration from?”

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it’s an odd question

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What is inspiration?

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where do you ﬁnd the little seed of an idea that grows into the creative solution to a problem?

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Where do you pinch your best ideas from?

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Christo and Jeanne-Claude Wrapped Reichstag, Berlin, 1971-95 Photo: Wolfgang Volz

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Researching solutions

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every problem we solve through design is unique

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similarities

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when we’re researching solutions through the experience and ideas of others, it’s like being back in art lessons again

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the answers can’t all come from one place

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Picasso The Lovers, 1923

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gaining conﬁdence

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the way we researched evolved

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conscious decisions

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conscious research

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saving the details

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the more experience, the greater the osmosis

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The exceptions

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uncertainty and newness

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I ﬁnd myself needing to learn again

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this time around

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I want to feel as though I know what I’m working with

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Design as a practice and process stays constant

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We’ll always be able to apply skills of seeing, solving problems and making decisions

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We need to be smart about how we learn

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Ensure we don’t fall back on the work of others when we should be innovating for ourselves

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ego

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we’d all love our work to be perfect at the ﬁrst draft

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our work becomes interwoven with our self-esteem

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our desire for perfection sets us up for a fall

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our ego doesn’t want to see us as ﬂawed

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design is nuanced

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don’t be so precious

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our ideas are as likely to be conﬂicting as they are complementary

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ego’s one (useful) purpose

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bravado

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“I might just be good enough…”

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keep the balance

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the strength in iteration

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job titles as descriptions

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WEB DESIGNER

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as a web designer, I became better at web design

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specialising gives us more time for practice

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learning for ourselves

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being good at design isn’t just about doing good work

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the killer motivation

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What do you do when you're not working? - Jessica Hische procrastiworking

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We’re only motivated by ﬁnancial reward to a point. And when we’re only motivated by money, we don’t do our best work. Neural basis of the undermining effect of monetary reward on intrinsic motivation - Kou Murayamaa, Madoka Matsumoto, Keise Izuma, and Kenji Matsumoto

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so if money isn’t a motivator for us, why are we here?

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we care

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and that makes it craft

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Craft. /kräft/ (noun) creative artistic activity involving construction, carving, weaving, sewing as opposed to drawing

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make or construct, especially with careful skill

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why do we bother staying up to date?

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quality materials

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our materials are thoughtful decisions and careful consideration for our users

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machine ………………………………… creative

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a sense of craftsmanship

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ﬂangdooberry

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now, I’m a designer

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now, I’m a designer (and I’ll craft if I want to…)

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from client work to full-time

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ind.ie

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working for people

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ind.ie/manifesto

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ind.ie/manifesto

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ind.ie/manifesto

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ind.ie/manifesto

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good design is ﬁghting for what you believe and working hard to make something truly good