QUALITIES OF AN IDEAL BEAUTY PARLOUR BY AMBER JAMIL

A popular and successful beauty parlour often have certain things in common like recruiting good employees and keeping up with latest trends and technology. Client satisfaction is also a big factor in making a salon successful.

THE CHARACTERISTICS Following characteristics are found in a successful and ideal beauty parlour: • Keeping clients happy and satisfied is a key to have a successful salon. Focus on clients whenever they visit and make them feel special to ensure repeat visits. • Ensuring that your beauty parlour has latest technology is very important to keep up with the trends and to keep running smoothly. • New techniques of marketing are introduced everyday and they help you gain new customers as well.

• Cleanliness and hygiene is the most important factor when it comes to an efficacious business. Dirty bathrooms, hair on the floor and untidiness shows an unprofessional salon. • To build a strong relationship with the clients and employees, the beauty parlour must keep a good communication with its clients and employees. Keeping customers and your staff happy will boost up your business. • Make sure to recruit employees who are skilled and professional and completely fit into your business model. Prepare a list of questions to ask during the interview of new hires to identify the one fit for your business. • Keep an eye on growth indicators, like new customers and there next visits, revenue generated every month, average amount being spent in the salon and how often clients visit for appointments.

• Work hard to keep your employees happy and satisfied. A happy employee will work devotedly towards making the beauty parlour successful. Make them feel as if they are part of a team and engaging them. Keeping activities and games that elevate staff’s mood is also very essential. • Take advantage of educational opportunities by educating your staff with the latest trends and technology. Some salons pay for their employees for taking classes and courses to learn about their services. These salons perform better than those who do not take advantage of learning now things. • The salon you visit must make you feel relaxed and should have a comfortable environment so you can forget every stress and feel at ease. Often times salons offer tea and snacks for you to relax and enjoy your me-time while having treatments.

Keeping the mentioned points in mind will help you get a better understanding to choose if a particular salon is fulfills your requirement or not. Before visiting a salon you must check out its reviews online and then book your appointment. Amina.Z Salon and Makeup Studio in Lahore is an ideal beauty parlour for every kind of service and treatment as it offers all professional services in a comfortable and relaxing ambience. 6

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