10 tasks to
prevent
in long-term
SEO strategy
@PavelUngr
jsem@pavelungr.cz
www.pavelungr.cz
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
SEO IS A PROCESS, NOT A ONE-NIGHT STAND
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
DON’T FORGET THE MAIN GOAL – SUCCESS IS
MONEY
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
EVERY PROCESS
NEEDS A
PROJECT.
EVERY PROJECT
NEEDS A
PROJECT
MANAGER.
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
YOU NEED TO KNOW:
Who can do what?
WHO IS YOUR TECHNICAL GUY?
WHO WILL WRITE THE TEXTS?
WHO WILL PUT THEM INTO THE
CMS?
HOW WILL WE COMMUNICATE?
#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
HOW TO IMPROVE CTR? BE A SALESMAN
CTA
USP
Give
Solutions
Be
Controversial
Be
Different
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
HOW TO IMPROVE CTR? EMOJI
In September added emoji to Meta Description
+ 10 % CTR in December
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
HOW TO IMPROVE CTR? RICH SNIPPETS
+ 5 % CTR
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
HOW TO IMPROVE CTR? RICH SNIPPETS
+ 2-5 % CTR
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
FEATURED SNIPPETS AND STDC FTW!
5-15 % organic traffic
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
USE THE RIGHT TOOL
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
USE THE RIGHT TOOL
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
USE THE RIGHT TOOL
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
FEATURED SNIPPET OPTIMIZATION
200 – 300
characters
Exact
Match in
the
Heading
Mobile
Answer in
the First
Sentence
SSL
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
FEATURED SNIPPET OPTIMIZATION
Objectivity
Authority
No
Competition
Search
Volume
Indexable
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
WHEN IT WORKS:
#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
HOW DO YOU ADAPT TO CHANGES?
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
DO YOU KNOW ALL ABOUT UPDATES?
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
DO YOU KNOW ALL ABOUT UPDATES?
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
John Mueller
Garry Illyes
Danny Sullivan
FOLLOW THE TALKING
HEADS
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
FOLLOW INFLUENCERS
Rand Fishkin
Cyrus Shepard
Marie Haynes
Aleyda Solis
Brian Dean
Bartosz Goralevicz
Barry Schwartz
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#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
FOLLOW SEO TOOL
COMPANIES:
Screaming Frog
Deep Crawl
SiteBulb
SEO Power Suite
Ahrefs
Moz
#SEOZRAZ JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.CZ
THESE WERE JUST 10 IDEAS OUT OF MILLIONS
SEO AVENGERS …. ASSEMBLE!
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QUESTIONS? IDEAS? OBJECTIONS?
LET ME KNOW!
jsem@pavelungr.cz
+420 608 654 501
www.pavelungr.com
@PavelUngr_Eng
pavelungr
PavelUngr
Pavel Ungr | SEO expert since 2004
☺