10 tasks to prevent End Game in long term SEO strategy

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10 tasks to prevent in long-term SEO strategy @PavelUngr [email protected] www.pavelungr.cz

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ SEO IS A PROCESS, NOT A ONE-NIGHT STAND

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DON’T FORGET THE MAIN GOAL – SUCCESS IS MONEY

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ EVERY PROCESS NEEDS A PROJECT. EVERY PROJECT NEEDS A PROJECT MANAGER.

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ YOU NEED TO KNOW: Who can do what? WHO IS YOUR TECHNICAL GUY? WHO WILL WRITE THE TEXTS? WHO WILL PUT THEM INTO THE CMS? HOW WILL WE COMMUNICATE?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DO YOU NEED ALL THE CONTENT RIGHT NOW?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DON’T WASTE YOUR TIME ON META DESCRIPTIONS META DESCRIPTIONS ARE NOT A RANKING FACTOR

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DON’T WASTE YOUR TIME ON IMAGE SEARCH UNLESS YOUR CUSTOMERS USE IT

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DON’T WASTE YOUR TIME ON NON-INDEXED CONTENT

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DO USERS CLICK ON YOUR SNIPPETS?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ TRY FILTER: CTR < 1 % & POSITION < 11

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ HOW TO IMPROVE CTR? BE A SALESMAN CTA USP Give Solutions Be Controversial Be Different

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ HOW TO IMPROVE CTR? EMOJI In September added emoji to Meta Description + 10 % CTR in December

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ HOW TO IMPROVE CTR? RICH SNIPPETS + 5 % CTR

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ HOW TO IMPROVE CTR? RICH SNIPPETS + 2-5 % CTR

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ FEATURED SNIPPETS AND STDC FTW! 5-15 % organic traffic

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ USE THE RIGHT TOOL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ USE THE RIGHT TOOL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ USE THE RIGHT TOOL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ FEATURED SNIPPET OPTIMIZATION 200 – 300 characters Exact Match in the Heading Mobile Answer in the First Sentence SSL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ FEATURED SNIPPET OPTIMIZATION Objectivity Authority No Competition Search Volume Indexable

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ WHEN IT WORKS:

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DON’T GIVE ALL THE CONTENT TO GOOGLE

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GIVE SEARCH ENGINES JUST FINAL AND COMPETITIVE CONTENT WHICH COULD BRING CUSTOMERS

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ USE ROBOTS.TXT TO SAVE CRAWL BUDGET

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ SOLUTION COMPARISON

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ USE ACCESS LOGS TO UNDERSTAND CRAWLING AND INDEXING

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ IF YOU KNOW WHAT IS HAPPENING, YOU CAN SOLVE IT

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DON’T LOSE LINK JUICE

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ BAD INTERNAL LINKING TO REDIRECTED URL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ BAD INTERNAL LINKING TO CANONICAL URL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ BAD INTERNAL LINKING ONLY FROM CANONICAL URL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ BAD INTERNAL LINKING ONLY FROM NON- INDEXED URL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ BAD INTERNAL LINKING ONLY FROM 1 URL

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ TRACK IMPORTANT CHANGES

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ COLLABIM

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ MARKETING MINER

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ CONTENT KING

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ SEO ROBOT

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ CHECK YOUR COMPETITION

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ HOW SUCCESSFUL ARE YOUR COMPETITORS?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ WHAT IS YOUR SEO MARKET SHARE?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ HOW DO YOU ADAPT TO CHANGES?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DO YOU KNOW ALL ABOUT UPDATES?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ DO YOU KNOW ALL ABOUT UPDATES?

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ John Mueller Garry Illyes Danny Sullivan FOLLOW THE TALKING HEADS

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ FOLLOW INFLUENCERS Rand Fishkin Cyrus Shepard Marie Haynes Aleyda Solis Brian Dean Bartosz Goralevicz Barry Schwartz

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ FOLLOW SEO TOOL COMPANIES: Screaming Frog Deep Crawl SiteBulb SEO Power Suite Ahrefs Moz

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ BE THE FIRST TO BE FIRST

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ FIND PRODUCTS OR TOPICS WHICH WILL BE TRENDING

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ PREPARE A LANDING PAGE Find or buy images Translate, Publish Find Articles, Mentions Internal Linking

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ RESULTS: WEB SEARCH

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ RESULTS: IMAGE SEARCH

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ RESULTS: TRAFFIC AND CTR for 6 MONTHS

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ GOAL? > RESULT!

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#SEOZRAZ [email protected] WWW.PAVELUNGR.CZ THESE WERE JUST 10 IDEAS OUT OF MILLIONS SEO AVENGERS …. ASSEMBLE!

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QUESTIONS? IDEAS? OBJECTIONS? LET ME KNOW! [email protected] +420 608 654 501 www.pavelungr.com @PavelUngr_Eng pavelungr PavelUngr Pavel Ungr | SEO expert since 2004 ☺