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In Between Images of Looney Tunes Courtesy Chuck Jones Center for Creativity. All rights reserved. http:/ /www.directedbychuckjones.tumblr.com/ December 11, 2014 at Smashing Conf 2014: Whistler ! Tim Kadlec
 @tkadlec [email protected]

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https://flic.kr/p/qnMjux What she said.

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© Warner Bros.

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© Warner Bros.

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© Warner Bros.

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© Warner Bros.

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© Warner Bros.

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1. Story sketches ! ! !

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! 2. Storyboard ! ! 1. Story sketches ! ! !

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1. Story sketches ! ! ! ! ! 3. Character Layouts ! ! 2. Storyboard ! !

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24fps

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! 2. Storyboard ! ! ! ! 3. Character Layouts ! ! ! ! 4. Extremes 1. Story sketches ! ! !

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! ! ! ! 5. In-Betweeners ! ! 3. Character Layouts ! ! 2. Storyboard ! ! 1. Story sketches ! ! ! ! ! ! 4. Extremes

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“You must learn to respect that golden atom, that single frame of action, that 1/24 of a second, because the difference between lightning and the lightning bug may hinge on that single frame. Chuck Jones

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“Just so; every point on a line is of equal importance. That is rule 1 of all great drawing. ! Chuck Jones

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“Just so; every point on a line is of equal importance. That is rule 1 of all great drawing. ! There is no rule 2. Chuck Jones

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in-between moments shape perception

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1024 768

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x y

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the web has a z-axis

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the web has a z-axis time

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https://flic.kr/p/hthFjf

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rub some dirt on it https://flic.kr/p/hthFjf

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progress bars are the hold music of the internet

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progress bars focus on the waiting

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http://www.lukew.com/ff/entry.asp?1797

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http://www.lukew.com/ff/entry.asp?1797

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http://www.lukew.com/ff/entry.asp?1797

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skeleton screens focus on the progress

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focus on what you don’t have

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focus on what you’re going to get

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“It’s solely intended to enhance the user’s perception of your app as quick to launch and immediately ready for use.

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eye candy

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people like beautiful things

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https://flic.kr/p/9GkYGC perception of performance

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http://livingwithlag.com/

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100ms

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100ms

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100ms 1%

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400ms

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400ms 9%

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creates a connection

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eye candy
 perceived performance
 creates a connection

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hard to value what you can’t see

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tell people you’re working for them

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feedback shows progress

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feedback eases anxiety

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https://flic.kr/p/7WcQwA

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address anxiety https://flic.kr/p/7bzcph

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care

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`

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`

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http://bit.ly/1rfjmzU

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<200ms http://bit.ly/1rfjmzU \

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“A rule of thumb: However long you think you need, half it. ! Rachel Nabors Award Winning Cartoonist

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“A rule of thumb: However long you think you need, half it. ! Then half it again! Rachel Nabors Award Winning Cartoonist

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“Confession: sometimes when we release an update, I tighten up an old transition by ~50ms. ! Result: "Wow, this new version feels faster." Cenny Bowles
 Design Manager at Twitter

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gradual reduction

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“At the beginning of the film the director knows what is about to happen but the audience does not. The timing at the start of a film is, therefore, probably rather slow until the audience has been introduced to the location, the characters and the mood of the film. Timing for Animation, Second Edition

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http://bit.ly/1pgJ8OD

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http://bit.ly/1pgJ8OD

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http://bit.ly/1pgJ8OD

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progress matters the most

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reduce friction

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https://flic.kr/p/5TmARq

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choreography

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https://flic.kr/p/9GkYGC

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© Warner Bros.

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© Warner Bros.

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http://omelekhin.ru/portfolio/web_navigation/

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Actual demo

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“My current advice to UX/IxD designers: learn motion design. ! Rapidly becoming a required skill, and a huge multiplier for your work. Cenny Bowles
 Design Manager at Twitter

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© Warner Bros.

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focus on the progress

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address anxiety

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be deliberate

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when we get there

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how we get there

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https://flic.kr/p/9dCJNf

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thank you Images of Looney Tunes Courtesy Chuck Jones Center for Creativity. All rights reserved. http:/ /www.directedbychuckjones.tumblr.com/ Tim Kadlec
 @tkadlec [email protected]