Elimina'ng  Barriers   No  More  Us  vs.  Them   h6p://www.flickr.com/photos/sasanf/3495404463/   

Jane  Prusakova     Started  as  hard-­‐core  developer     Wants  to  see  teams  deliver  the  best  value     Dancer  and  photographer         

Ty  Crocke6     Started  as  an  IT  dude,  now  is  an  Agile  dude     Loves  to  work  with  teams     Comic  book  fan,  conven'on  geek   

Agile  Fluency:   Where  are  you?   How  can  your  team  move  towards  4   stars  (fluency)  and  build  momentum   for  the  organiza'on  to  become  more   agile?   mar'nfowler.com   

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h6p://www.flickr.com/photos/bruce_mcadam/2674561685  by  Hello,  I  am  Bruce   Why  do  organiza'ons  exist?   h6p://www.flickr.com/photos/londonannie/7678945614/in/set-­‐72157630825959950  by  London  Annie   

Organiza'ons  that  become  too  large   h6p://www.flickr.com/photos/'mothywildey/3929574205/   

Agility   “An organization’s ability to respond to change and take advantage of opportunities” -Scrum.org 

How  awesome  do  you  want  to  be?   “Right  now  we  are  selling  millions  and  millions   and  millions  of  phones  a  year,  Apple  is  selling   zero  phones  a  year.  In  six  months  they'll  have   the  most  expensive  phone  by  far  ever  in  the   market  place,  and  lets  see...”     -­‐Steve  Ballmer  afer  iPhone  debut       “Get  closer  than  ever  to  your  customers.  So   close,  in  fact,  that  you  tell  them  what  they  need   well  before  they  realize  it  themselves.”     -­‐Steve  Jobs       

Barriers   h6p://www.flickr.com/photos/sdierdorf/2469442521/   

Barriers   Let’s  consider  a  typical   organiza'on  and  how  it   works   

Developers  cannot  possibly  talk   to  customers   Barrier   h6p://www.flickr.com/photos/mybluevan/3779552777   

  IAmA  Dev!   Is  this  my  job?     I  am  way  technical..     IAmA  builder  not  a   problem  solver   h6p://www.flickr.com/photos/gimpit/5799919824/   Barrier   

Customer  Collabora'on     over     Contract  Nego'a'on           But  we  s'll  need  to  make  money!       h6p://www.flickr.com/photos/nobmouse/4052848608/   Barrier   

Product  Owners,   don’t  be  a  barrier!   h6p://www.flickr.com/photos/james2k11/6051807031/   Barrier   

Well,  I  am   IT  and  they   are  “The   Business”   Barrier   h6p://www.flickr.com/photos/chris'anperezfoto/4617935602/   

We  are  all  Business  People   We  just  have  different  skills   Reference:  Mary  Poppendieck   We  are  in  Business  Together   

h6p://www.flickr.com/photos/jrhode/4632887921/   

Bringing  the  Customer  to  Us   

Bringing  the  Customer  to  Us   

Become  the  Customer   @  ReCtest.com  Blog   

Be  accessible  to  customer   

What  else   

Empowerment   What’s  the  catch?       Are  you  serious?       Can  I  even  do  this?   h6p://www.flickr.com/photos/27807834@N02/2647200029/   

Empowerment   It  is  hard  work       You  have  to  believe  in  it       Want  to  be  awesome?   

Benefits/Value   Increase  Morale   Happy  Customers   Profit!     Cost  Savings   :-­‐)   $   

  What  indicators  do  you  have  that  your   teams  need  to  be  closer  to  customers?     What  benefits  will  you  reap  by  puqng   them  together?   

You  have   barriers,   You  have   tools…   h6p://www.flickr.com/photos/tvangoethem/6145621540/   How  do  you  increase  trust?   

The  McBride  Trust  Model   ©  Ma6  McBride   Trusted  Partnership   Trust   Credibility   Performance   Zero   

mar'nfowler.com   

Are  you  ready  to  take  the  next  step   toward…     h6p://www.flickr.com/photos/moonlightbulb/3338852116/   

Q/A   

Contact  Us!   @jprusakova   @TTcrockeTT     [email protected]   [email protected]