A startup is a human
institution designed to
create a new product or
service under conditions
of extreme uncertainty.
Eric Ries (2011-09-13). The Lean Startup
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IT’S AN ON GOING
EXPERIMENT
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SO STOP
WASTING
TIME
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Our goal is to create an
institution, not just a
product.
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change directions but
stay grounded in what
you have we have learnt
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TIME TO
SUCCESS IS
PROPORTIONAL
TO THE SPEED
YOU GET TO
FAILURES...
SPEED WINS!
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IT DOESN’T
MATTER IF
YOU MADE IT!
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IF YOU MADE
IT ALONE :(
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AND SO COMES
THE LEAN REVOLUTION
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The expenditure of
resources for any
goal other than the
creation of value
for the end
customer to be
wasteful, and thus
a target for
elimination
Lean manufacturing
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The customer is
the most important
part of the
production line.
W. Edwards Deming
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waterfall agile lean
advance to
next stage
line of
working code
validated
learning
problem: known
solution: known
problem: known
solution: unknown
problem: unknown
solution: unknown
unit of progress vs problem/solution
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@ericries
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YOU START WITH
A VISION
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YOU GET YOUR MVP
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NOT THIS MVP
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Minimum Viable Product
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IT CAN BE AS SIMPLE
AS A WEBSITE
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OR BUILD SOMETHING SIMPLE
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experiment to see if you can
improve the metrics from the
baseline towards the ideal
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http://g.samiq.co/11MIAZs
FOCUS ON ACTIONABLE METRICS
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TUNE THE ENGINE
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when experiments reach
diminishing returns, it’s
time to pivot
how do we know when to pivot?
vision or strategy or product?
what should we measure?
how do products grow?
are we creating value?
what’s in the MVP?
can we go faster?