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Magento Tom Robertshaw MD at Meanbee @bobbyshaw

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Who uses it? -  Sierra Nevada -  Paul Smith -  Toms -  Lenovo -  The North Face -  Olympus -  The Queen

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What it is -  Open-source Ecommerce Platform

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What it isn’t -  ERP -  CRM -  CMS -  Email Marketing System

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Leaf Ecommerce Infrastructure -  Magento -  Brightpearl / Linnworks -  Mailchimp / Emailvision -  Wordpress / Custom CMS

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Love -  Open Source -  Feature-rich -  Extensible -  Community!

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Hate -  Files, files everywhere. -  Learning curve -  Hosting requirements -  Admin interface isn’t sexy

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History 2007 - Magento 1.0 2009 - Magento Enterprise 2011 - eBay buy-out - Magento Go 2013 - Magento 2.0 due

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Numbers 375+ Employees 3 Million Downloads 200,000 Live Stores

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eCommerce Survey

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Extension Marketplace -  Free & Paid -  5000+ Extensions -  5M Downloads

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Community -  Events -  Forum -  Stack Overflow -  Twitter -  Hackathons

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Features You can sell stuff.

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Oh, okay, features Multi - Website - Store - Language - Currency

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Oh, okay, features -  Various Product Types -  Manage Stores, Catalogue, Orders and Customers from Admin.

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Oh, okay, features Product Browsing - Layered Navigation - Comparison - Wishlist - Reviews - Crosssells, Upsells & Related Products

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Oh, okay, features Customer Accounts - Repeat Orders - Recently Ordered - Order Tracking - Address Book

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Oh, okay, features Checkout - One Page Checkout - Guest Checkout

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Oh, okay, features Payment Providers - PayPal - Authorize.net - Google Wallet - Moneybookers - SagePay (extension)

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Oh, okay, features Shipping - Multiple Address - Multiple Shipments - Free shipping

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Oh, okay, features -  Coupon Codes -  Catalog Discount Rules -  Reporting

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Enterprise -  Indemnification & Warranty -  Support -  Features -  Stage Content -  Improved CMS -  SOLR Search -  RMA -  Full Page Caching -  Advanced Account Permissions -  Customer Attributes

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Platform Dream Team -  Brightpearl -  Sweet Tooth -  Predictive Intent

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Tips -  Factor in developer costs -  Finding the right dev. -  Extension count -  Open-source != cheap/ easy -  Needs suitable hosting

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Tips Already using Magento? -  Cache enabled -  JS/CSS minified & merged -  Compilation enabled -  Profile the site -  .htaccess setup -  Google Analytics Data

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Devs -  PHP with ZF -  Themes -  XML configuration -  PHTML -  Customisations -  Modular -  MVC

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Cheers!  I’m Tom, and I’m a Magento addict. @bobbyshaw Hello[@meanbee].com Props to Guido Jansen (gxjansen.com)