Fullscreen Engineering x UCLA Data Entrepreneurship
VIEWS YOU CAN USE
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DATA VISUALIZATION
& INFERENCE
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VISUALIZATION
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How do we represent data
visually to help our users
draw conclusions?
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INFERENCE
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What does the data actually tell us?
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!ZOOM
OUT
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MCN
Business
Services
THE BUSINESS
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YouTubers
Brand
Marketers
THE USERS
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PROTO-PERSONAS
A design tool used to better understand
who you’re creating visualizations for.
Equal parts intuition and data.
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Photo by peter ashe: http://www.flickr.com/photos/23445700@N05/4473108982/
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YOUTUBER
29-year old professional
Full-time content creator
Household name on YouTube
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YOUTUBER
17 year-old gamer
Junior in high school
Has 2.5k YouTube subscribers
Photo by wlodi: http://www.flickr.com/photos/wlodi/2279211019/
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SOCIAL MEDIA MANAGER
Works for a major media company
Responsible for multiple brands
Has 4 direct reports
Photo of Marco Montemagnio by googlisti: http://www.flickr.com/photos/googlisti/5037896757/
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FULLSCREENERS
Partner managers
Business analysts
Executives
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CONSIDER THE
CONTEXT
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DATA VISUALIZATION
CONCLUSIONS
CONTEXT
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Visualizations can show us patterns in data.
Add to that an understanding of the conditions
that created the data points and you can take
those patterns and make inferences.
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CHANNEL ONE’S UPLOAD HISTORY
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CHANNEL TWO’S UPLOAD HISTORY
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CHANNEL ONE’S UPLOAD HISTORY
CHANNEL ONE’S AVERAGE 7-DAY VIDEO VIEWS BY DAY OF UPLOAD
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CHANNEL TWO’S UPLOAD HISTORY
CHANNEL TWO’S AVERAGE 7-DAY VIDEO VIEWS BY DAY OF UPLOAD
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This might mean that we need to start uploading
videos to Channel One on Sundays, since the
visualizations of Channel Two’s upload and view
patterns show that Sunday’s the best day to upload.
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Or it might mean that Channel Two aired a live
broadcast of the Super Bowl one single time.
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USE DATA TO
MOTIVATE
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DATA VISUALIZATION
RESULTS
MOTIVATION
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The presentation of data can be used to
motivate users to behave in ways that mutually
benefit both themselves and the business.
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Distilling a number of data points into a single
“score” and tracking that score over time turns
optimizing video content into a game.
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ACCESSIBILITY
IS ESSENTIAL
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DATA VISUALIZATION
CONCLUSIONS
ACCESSIBILITY
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Visualizations can democratize access to
complex data and make it useful to various
stakeholders within a business.
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A simple time series visualization of video
viewership patterns can help partner
managers advise talent, content producers
plan releases, and finance make projections.
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Consider data in context
Consider the end user’s motivations
Make the data accessible