You Ran A Design Sprint... Now What?

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You Finished a Design Sprint. Now What?!? C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd

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Not this one. This one.

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¿Design Sprint? ¿Lean Startup? ¿Lean UX?

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LEARN BUILD MEASURE PRODUCT DATA IDEAS

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BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

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LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

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A $5M Idea?

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A $25M Idea??

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Applied Design Thinking

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Applied Design Thinking doing

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The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation OUR BOOK

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SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

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Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN

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You Finished One.. What Do You Do?

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Why did you do a Design Sprint in the ﬁrst place?

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PROTOTYPE

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ANSWERS PROTOTYPE

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Title (H1) I HAVE THE SOLUTION! CLIENT

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Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? CLIENT CONSULTANT

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Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? CLIENT CONSULTANT WE SELL MORE PRODUCT!!

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Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!

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Title (H1) I HAVE THE SOLUTION! GREAT! WHAT PROBLEM DOES IT SOLVE? OH… WHAT CUSTOMER PROBLEM? CLIENT CONSULTANT WE SELL MORE PRODUCT!!

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Title (H1) Water on the ﬂoor —> Mop it up PROBLEM SOLUTION

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Title (H1) Water on the ﬂoor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe PROBLEM SOLUTION

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Title (H1) Water on the ﬂoor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure PROBLEM SOLUTION

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Title (H1) Water on the ﬂoor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator PROBLEM SOLUTION

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Title (H1) Water on the ﬂoor —> Mop it up WHY? Leaky pipe —> Fix / replace pipe WHY? Too much pressure —> Lower pressure WHY? Pressure regulator —> Replace regulator WHY? Maintenance schedule —> More frequent inspection PROBLEM SOLUTION

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If I had asked people what they wanted, they would have said faster horses. Henry Ford FOUNDER FORD MOTOR COMPANY “ ”

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Test by …? Valid if…? Assumption We saw/heard… and that means..

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Three Typical Outcomes

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1 - YES! IT WORKED :-) Three Typical Outcomes

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1 - YES! IT WORKED :-) 2 - NO! IT DIDN’T :-( Three Typical Outcomes

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1 - YES! IT WORKED :-) 2 - NO! IT DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes

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1 - YES! IT WORKED :-) 2 - NO! IT DIDN’T :-( 3 - MAAAAAYBE? :-| Three Typical Outcomes

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It worked!! YOU’RE A GENIUS!

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} } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n

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ASSUMPTIONS PROTOTYPE TEST LEARN

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HI HI LO LO Importance Risk

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HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

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HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

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DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK 1 Refine Scope Questions WEEK 2 Flow 1 Flow 2 User Tests WEEK 3 Refine Refine Refine WEEKS 4 to 7 Refine Build Test WEEK 9 Flow 1

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It didn’t! YOU’RE A FAILURE

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STOP

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Stop crying

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Stop the project

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Celebrate! YOU JUST SAVED MONEY

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DESIGN SPRINT Understand Diverge Prototype Test Converge WEEK 1 Flow 1 Refine Test Flow 1

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Maaaaaybe?

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Test by …? Valid if…? Assumption We saw/heard… and that means..

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DESIGN SPRINT ITERATIONS SCRUM Understand Diverge Prototype Test Converge WEEK 1 Refine Scope Questions WEEK 2 PIVOT Design Tests WEEK 3 Refine Design Test WEEKS 4 to 12 Refine Build Test WEEK 15 Research

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What’s Your Mindset?

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DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

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Designtist

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Not just mindset… belief!

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Title (H1)

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What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking: D. Gray