Slide 9
Slide 9 text
native x van
environment, type of land
in need/want of footwear
pictures of exploring vancouver
inspiration, adventure, promotion
encounter with
nature/environment
stimulating the
senses
exposing history & promise of brand
understanding native’s “aaa”
1. initiation: cultural insight
viewing others’ photos
uploading your own
2. immersion: STORY-TELLING
3. conclusion + continuation:
Creating a relationship with
people and Brand
reacquaint the locals with the city
associating personal significance to the brand
Intensity
reflex, habit,
& ENGAGEMENT
Interactivity
PASSIVE VS. ACTIVE
Meaning
significance, status,
emotion, price,
& function
CONSISTENCY
breadth of
products & services
SENSORIAL
TRIGGERS
ALL HUMAN SENSES
cognitive
TRIGGERs
concepts & symbols
External factors
(ACTION driven by motivation)
INTERNAL FACTORS
(people’s mindsets/behaviours/overall being)
shedroff’s dimensions
time