Continuing
the
Conversation
TAMMY BOATRIGHT
VINGDIRECT
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Do You have control?
Traffic to Your Tasting Room
Press
Stock Market
Mother Nature
Club Attrition
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Can you Describe
your Customer?
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WHY
SHOULD
THEY
LISTEN?
•Who is your target audience? What do they
care about?
•Does your brand message tell a story?
•What are your company's values?
•How will you stand out from all the other
communication they receive?
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What is your
Message?
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EMAIL
TASTING
ROOM
INBOUND &
OUTBOUND
PHONES
EVENTS
ECOMMERCE
TRADITIONAL
MAIL
DIRECT TO CONSUMER
CHANNELS
SOCIAL
MEDIA
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Communications
Calendar
Monthly Theme/offer/message
Assign responsibility
Monitor and Measure
Keep Tweaking, Keep it Fresh
Keep your list clean!
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Personalize IT!
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Frequency
and
Consistency
This Photo by Unknown Author is licensed under CC BY
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Make it Easy
Promo Codes on your website
1 click action
Direct phone line (club, VIPs)
Online Reservations
Customer Surveys