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Mining The SERPS With Off The Shelf Tools To Find SEO Gold Charles Meaden Digital Nation Speakerdeck.com/charlesmeaden charlesmeaden @charlesmeaden

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden I Can’t Code… My type of dyslexia means coding is confusing

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden I Create Processes Breaking down complex items into steps is my thing

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Famous Scrape / Hack “Hacking” a GCHQ website using a site: command

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Talking About 3 Things SERPS Tools SEO Gold

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Mining The SERPs So much more than ten blue links to grab

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Images Descriptions & Categories

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Adverts Titles, Supporting text and links

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden News Headlines, URLs & Publication Date

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden People Also Ask Question, Answer & Links

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Google Maps Locations. Descriptions & Reviews

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden YouTube Titles, Categories & Captions

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Bing Links and the same packs as Google

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden It Used To Be So Difficult You’d need a tech stack like this Code Proxies Databases

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Off The Shelf Tools Let these Saas tools do the heavy lifting

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Browser Based Tools ScaleSERP and ValueSERP have an easy to use web interface

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden No Code Tools Connect easily to tool API’s such as DataForSEO and Scraping Bee

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Query the Output with LLMs Push the scraped data into your favourite ML tool

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden My Favourite Tool Combo DataForSEO and Analytics Edge has revolutionised our approach

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Using Scraped Data Tools export in variety of formats

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden The SEO Gold Scraping SERP data used to be expensive Now.. Run 1000’s scrapes At a cost of 0.05p each 10,000 scrapes costs £5

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Mining The SERPs Let's go and find some gold

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 1: Who Dominates The SERPs for These Queries?

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Who Dominates The SERPs? Get 1,000 starter queries Download & Analyse SEO Gold Configure & Run

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden We’ve Just Saved Hours

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden We’ve Just Saved Hours If Not Days…

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Projects Become Possible

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 2: Who Owns The SERPs? Who is Listed Twice?

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden The SERPs Change

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Extract Results Pixel Heights Tools such as Data4SEO will calculate pixel heights

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Extract Results Pixel Heights Tools such as Data4SEO will calculate pixel heights

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden 1 Domain – Multiple Times Use pixel heights to understand the competition

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden 1 Domain – Multiple Times Use pixel heights to understand the competition

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Multiple Results – 1 domain Use pixel heights to understand the competition

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden More SEO Gold

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 3: Find Me Relevant Internal Links For This New Article

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Discover How Google Thinks Use site: to understand which pages are returned

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Discover How Google Thinks Use site: to understand which pages are returned

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 4: Find Me Some New Relevant Queries For Our Clients Services

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden People Also Search For Let Google do the hard work

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Autocomplete Results can change based on your cursor

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Even More SEO Gold

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 4: What Questions Are People Asking About These Services

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Most Common Questions Mine People Also Ask to discover intent

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Discover New Links Google uses a different algorithm for PAA

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden AlsoAsked.com Low cost tool to mine the PAA

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Minted

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 4: Categorise These New Products Our Clients Are Selling

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Find Categories Harness Googles ML image algorithms

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Ecommerce Taxonomies Context sensitive categories for millions of products

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 5: Which Competitors Are Advertising?

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Who Else is Advertising Extract your competitor’s adverts

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 6: Do Our Clients Appear in Google News?

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden What’s Trending in the News Download relevant news stories at scale

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 7: How Often Are AI Overviews Appearing

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden % of Queries Showing AIO Data from Sistrix

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden AIO Impact on CTR Data from Seer Interactive

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Do AI Overviews Appear? Detect whether AI Overviews are appearing

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Loaded

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 8: What Videos Are Popular About Tiles?

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Which Videos Do Well? Grab titles, views, channels

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Deep Dive into Video Content Go beyond titles and get transcriptions

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Task 9: Find me all the local coffee shops

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden What’s In The Local Pack What does Google show for a particular query

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Scrape Reviews Find out what real people are saying

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Scrape Reviews Find out what real people are saying

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Scrape Reviews Find out what real people are saying

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Rich Beyond Your Dreams

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Thank You So much you can do with all this data You’re only limited by your imagination

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https://www.linkedin.com/in/charlesmeaden/ #brightonseo CharlesMeaden Connect with me LinkedIn