Pardon the disruption: a user-first approach to software design

Slide 1

Slide 1 text

Pardon the Disruption Derek Binkley @DerekB_WI A user- fi rst approach to software design

Slide 2

Slide 2 text

@DerekB_WI @Localize Photo by Tim Samuel from Pexels

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

@DerekB_WI @Localize 82% Of users hate email collection pop-ups https://learn.g2.com/case-study/why-your-visitors-hate-pop-ups

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

@DerekB_WI @Localize • Multiple Calls to Action • Requiring User’s Attention Design Smells

Slide 8

Slide 8 text

@DerekB_WI @Localize High Risk Scenarios

Slide 9

Slide 9 text

https://www.npr.org/sections/health-shots/2022/03/25/1088902487/former-nurse-found-guilty-in-accidental-injection-death-of-75-year-old-patient

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

@DerekB_WI @Localize RaDonda Vaught, former nurse convicted of involuntary manslaughter in accidental death of patient "Overriding was something we did as part of our practice every day. You couldn't get a bag of fl uids for a patient without using an override function."

Slide 12

Slide 12 text

@DerekB_WI @Localize Lorie Brown, past president of the American Association of Nurse Attorneys "This is a medication that you should never, ever, be able to override to. It’s probably the most dangerous medication out there."

Slide 13

Slide 13 text

@DerekB_WI @Localize • Routinely Ignored Warnings • Assuming User’s Complete Attention • Requiring User’s Precision Design Smells Photo by Mwabonje: https://www.pexels.com/photo/stop-sign-1806900/

Slide 14

Slide 14 text

@DerekB_WI @Localize — many users of technology “I’m not good with technology”

Slide 15

Slide 15 text

@DerekB_WI @Localize Don Norman, author of The Design of Everyday Things “The Technology is not good with People”

Slide 16

Slide 16 text

@DerekB_WI @Localize Target Audience

Slide 17

Slide 17 text

@DerekB_WI @Localize • What is Your Audience? • Who do you want them to be?

Slide 18

Slide 18 text

@DerekB_WI @Localize Maddy Beard, while working as Adobe Creative Resident “My aim is to help a company by focusing on helping their audience.”

Slide 19

Slide 19 text

@DerekB_WI @Localize https://www.pexels.com/@shvetsa/ https://www.pexels.com/@negativespace/ Marketing Design V.

Slide 20

Slide 20 text

@DerekB_WI @Localize Ease of Use

Slide 21

Slide 21 text

@DerekB_WI @Localize https://dev.to/newrelic/who-are-we-helping-3oob “Making a solution less complex isn't "dumbing it down," it's making it more accessible.”

Slide 22

Slide 22 text

@DerekB_WI @Localize • Engineers approach problems logically • Your user’s generally don’t Photo by Brett Jordan: https://www.pexels.com/photo/close-up-shot-of-scrabble-tiles-on-a-white-surface-5721050/

Slide 23

Slide 23 text

@DerekB_WI @Localize User Error

Slide 24

Slide 24 text

@DerekB_WI @Localize • People Aren’t Precise

Slide 25

Slide 25 text

@DerekB_WI @Localize • People Aren’t Precise

Slide 26

Slide 26 text

@DerekB_WI @Localize • Help Correct Mistakes

Slide 27

Slide 27 text

@DerekB_WI @Localize Guiding Users

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

@DerekB_WI @Localize • Solve the Right Problem • Keep asking Why? • Explore Solutions

Slide 30

Slide 30 text

@DerekB_WI @Localize • Make error correction easy

Slide 31

Slide 31 text

@DerekB_WI @Localize Investigating User Behavior

Slide 32

Slide 32 text

@DerekB_WI @Localize • People leave clues Physical World

Slide 33

Slide 33 text

@DerekB_WI @Localize https://www.theguardian.com/cities/2018/oct/05/desire-paths-the-illicit-trails-that-defy-the-urban-planners

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

@DerekB_WI @Localize • Site Analytics Tools • Homegrown Tools/Logs • Support Case Analysis • All of the Above Tracking Activity Photo by Anna Nekrashevich from Pexels

Slide 36

Slide 36 text

@DerekB_WI @Localize Stakeholder Approval

Slide 37

Slide 37 text

@DerekB_WI @Localize • Be sure of yourself • Understand the Why • When the User wins the Company wins

Slide 38

Slide 38 text

@DerekB_WI @Localize • Know your Users • Solve their actual Problems • Users are • Not Precise • Chaotic • Software can • Help correct errors • Use power of computers • Be con fi dent • Build Great Things!!!

Slide 39

Slide 39 text

@DerekB_WI @Localize Thank You Derek Binkley - Full Stack Engineer with Localize Remote from Madison, Wisconsin, USA Keep in Touch: • @DerekB_WI • dbinkley@localizejs.com • Free stickers at the conference

Slide 40

Slide 40 text

@DerekB_WI @Localize • https://asktog.com/atc/principles-of-interaction-design/ • https://www.cs.umd.edu/users/ben/goldenrules.html • https://www.nngroup.com/articles/ten-usability-heuristics/ • https://xd.adobe.com/ideas/process/ui-design/4-golden-rules-ui- design/ • https://www.interaction-design.org/literature/topics/user-centered- design • https://twitter.com/joulee/status/1503452971752849409 • https://www.sfchronicle.com/food/article/This-8-year-old-wanted-to- sell-Girl-Scout-17004009.php • https://www.npr.org/sections/health-shots/2022/03/25/1088902487/ former-nurse-found-guilty-in-accidental-injection-death-of-75-year-old- patient • https://learn.g2.com/case-study/why-your-visitors-hate-pop-ups