A TAILOR MARKETPLACE Apiary Product Management BootCamp Individual Assessment Module #2 Definine 7 company vision & core ideolog5 7 product visio@ 7 product benefitE 7 north star metriU 7 product end goaI 7 product initiatives & product roadmap using vision framework https://www.linkedin.com/in/nmluthfi/ Nur Muhammad Luthfi February 22th, 2022

@nmluthfi outline The Beginning The Goal The How 03 - 10 11 - 14 15 - 26

@nmluthfi the beginning

@nmluthfi 04 inspiration The service price isn’t transparent for the customer Hard to find a good tailor near neighborhood Can't monitor the progress of item which is being sewn personal experience

@nmluthfi 05 Customers don't know what kind of tailor is suitable for particular items problem - customer pov Customers don’t know the quality of the tailors unless they try the service first Customers want their stuff to be delivered to their house after being sewn Customers are anxious about the safety of their stuff These problems are hypotheses and needs to be validated by doing user research and market research. inspiration

@nmluthfi 06 Want to start a tailor business but don’t know how to start, don’t have the skills, and hard to scale problem - tailor pov Tough to manage finances and logistics for small tailors The price of materials are costly Hard to get customers, I have to go around the resident's quarters It's difficult to manage the pile of things to be sewn These problems are hypotheses and needs to be validated by doing user research and market research. inspiration

@nmluthfi 07 BUSINESS OPPORTUNITY on FASHION INDUSTRY IS GROWING 4.21% of annual growth rate (cagr 2022- 2025) $9,3 mil projected revenue in 2022 $10 mil projected market volume by 2025 Source: statista inspiration

@nmluthfi 08 business competitor MARKETPLACE however, Tailor startup ecosystem in indonesia has a good prospect since these players are inactive and the growth forecast of fashion industry is promosing. inspiration

@nmluthfi 09 tailor target user Platform Mobile App Joko Age 40 Education Senior High School Status Married Occupation Tailor Location Indonesia TEch Literte Low Bio Joko lives in Jakarta and currently working as a tailor to fulfill his family's needs. Every day Joko stays at his home waiting for an order from the customer. if in one day there are no customers come to his house, he will go around in his neighborhood looking for customers who need his services. He usually works 6 days/week from day to night. Everyday I stay at his home waiting an order from the customer. if one day no customers come, he will go around looking for customers who need his services. Personality Tech Illiterate Determined Hard Worker Family Oriented Interests Core needs • Need to spend less time waiting for orders from customers • Need to spend less time go around to get orders from customers • Need to fullfil his family’s needs Frustrations • It’s hard to find customers • His income decrease dramatically because of the pandemic • The prices of materials are costly Goals • To get orders from customers without hassle • To make money from his job • To have sustainable income from his job

@nmluthfi 10 end user target user Bio Dinda is a married and a career woman. Right now, she lives in Jakarta working at multinational company as a middle manager. She is discipline, busy, and really value her time and doesn’t like to spend it on repetitive and unnecessary work. At home, she doesn't have home assistance, so she does the chores by herself. I’m disicpline, I really value my time and I don’t like spend it on unnecessary stuff. Dinda Age 30 Education Bachelor Degree Status Married Occupation Middle Manager Location Indonesia TEch Literte High Personality Extrovert Shopaholic Detail Oriented Discipline Tech Savvy Core needs • Need to find a tailor for her and her family wardrobe • Need visibility of the progress of the items being sewn • A good sewing quality for her and her family wardrobe Frustrations • It’s hard to find a tailor near her neighborhood • It’s difficult to monitor the progress of the item which is being swen • The price isn’t transparent Goals • To find a great tailor easily for her and her family stuff • To spend less time on house-related task • To spend less money on new wardobe Platform Website Mobile App Interests

@nmluthfi the goal

@nmluthfi core ideology core value Make it Work Make it Pretty Make it Fast Accountability Integrity Ownership Focus on Customers Continuous Self- improvement 12

@nmluthfi core ideology 13 core purpose To empower tailors to have sustainable living in every aspect of life jahitku

@nmluthfi company vision 14 vision statement Become the company most known for transforming tailor’s life better. jahitku

@nmluthfi the how

@nmluthfi 16 problem customer pov - It’s hard to find a good tailor near my neighborhood - Customers can't monitor the progress of my item which is being sewn - The price isn’t transparent for the customer - Customers want their stuff to be delivered to their house after being sewn - Customers are anxious about the safety of their stuff - Customers don’t know the quality of the tailors unless they try the service first - Customers don't know what kind of tailor is suitable for particular items

@nmluthfi 17 problem TAILOR pov - It's hard to get customers, I have to go around the resident's quarters - It's difficult to manage the pile of things to be sewn - The price of materials are costly - It’s tough to manage finances and logistics for small tailors - Want to start a tailor business but don’t know how to start, don’t have the skills, and hard to scale

@nmluthfi 18 product benefit jahitku benefit jahitku would be faster, more sophisticated & transparent than traditional tailor, yet cheaper and easy to use.

@nmluthfi 19 product benefit jahitku’s product benefit - future state Customer Benefit Traditional JAHITKU Must Have Sewing my clothes Y Y Performance Benefit Get me a tailor quickly (faster) low High Save me more money (cheaper) Medium High Produces high quality clothes for me (better) Low High My stuff are safe (safer) Low High Delighters I can monitor the progress of my stuff N Y I can see where the tailors are located N Y I can choose the type of fabric and yarn to use Y Y I can choose the type of tailor for my clothes N Y Our goal for the first iteration, is to connect tailors with customers. Then we’ll iterate based on users feedback and needs.

@nmluthfi 20 the product’s goal product end goal Since we just started the company not a long ago, and the resources are small and limited, and the company’s product is a single-product, the end goal will be quite similar as the company’s core purpose that is

@nmluthfi 21 the product’s goal product end goal To empower tailors to have sustainable living by helping them connect to the customers jahitku

@nmluthfi 22 metrics north star metric leading indicator lagging indicator Numbers of Finished Sewing Clothes On Time Avg. Numbers of Tailors Ordered/Users Number of Sales/Order (Total & Per Customer)

@nmluthfi 23 initiatives goals: initiatives: Solidify Jahitin as a go-to platform for tailors and customers to connect and start a tailor transaction 6 By building a fiver-like marketplace to connect tailors to customerF 6 By offering a tracking solution for customer for them to monitor their stuff easilY 6 By adding easy payment channel transaction to transact on the platfor8 6 By providing the official platform tailors with premium fabric and yarI 6 By ensuring the customers that their stuff is safe, otherwise they will get a refund to increase user trust to the platfor8 6 By giving users the ability to choose their favorite fabric, yarn, tailors on the platform for personalization

@nmluthfi 24 product roadmap current long term Various Payment Channels for Transaction Provide Premium Materials for Official Tailors (another feature) Refund Policy & Safe Guaranteed Feature for User’s Stuff Fiver-like Marketplace to connect tailors to customers mid term Tracking Solution for Customer to Monitor User’s Stuff Materials and Tailors Personalization for User (another feature) time

@nmluthfi 25 product features Feature deep dive: the complexity, risk, and metrics Feature Complexity Risk Metric to Measure Various Payment Channels for Transaction Needs to collaborate intensively with the payment providers to ensure the integration and the experience runs smoothly There’s a risk that some providers will be preferred and the others didn’t, so it’ll be a waste of resources to add the channel # of Transaction by Each Channel # of Total Transaction Refund Policy & Safe Guaranteed Feature for User’s Stuff Have to ensure the company have the money to refund the users There will be more complaints and refund request than the company’s money to cover it # of Disputes for Refund and Stuff Safety Category # of Total Disputes/Failed Transaction Fiver-like Marketplace to connect tailors to customers We have to build the product from scratch with limited resources The product doesn’t solve users’ pain points and doesn’t reach product-market fit # of Transaction # of Transaction/User Tracking Solution for Customer to Monitor User’s Stuff The feature is quite hard to build and it includes participation from tailors The system failed to give accurate and up to date information to the users # of View of Tracking Page

@nmluthfi 26 product features Feature deep dive: the complexity, risk, and metrics (cont) Feature Complexity Risk Metric to Measure Materials and Tailors Personalization for User There will be a huge revamp on the database, user interface, and the user experience The feature isn’t being used by the customers, and the user experience feels bad after the release # of Transaction by Each Material # of Transaction by Each Tailor # of Total Transaction # of CSAT by Each Tailor # of CSAT by Each Material Provide Premium Materials for Official Tailors As a company we need a procurement division to satisfy the needs of premium material for our official tailors We don’t have enough resources to cover the cost of the premium materials # of Official Tailors # of Transaction by Official Tailors Total Revenue by Official Tailors

thank you! https://www.linkedin.com/in/nmluthfi/ Nur Muhammad Luthfi