REDESIGN
WITH URLS CHANGE
Pavel Ungr | SEO specialist since 2005
@PavelUngr_eng
jsem@pavelungr.cz
www.pavelungr.com
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
EVERY URL
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
ALMOST EVERY URL CHANGE = RANKING DROP
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
URL CHANGE IS BUSINESS ISSUE, NOT SEO
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
IF URL CHANGES, 301 REDIRECTS
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
EVERY REDIRECT > TEMPORARILY DROP
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
I NEVER EXPERIENCED REDIRECTS WITHOUT
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JSEM@PAVELUNGR.CZ WWW.PAVELUNGR.COM
COMMON REDIRECTS MISTAKES
Redirect
chains
Redirects
to errors
Not
redirected
URLs
Lost old
redirects
Links to
redirects