Redesign with URL change

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REDESIGN WITH URLS CHANGE Pavel Ungr | SEO specialist since 2005 @PavelUngr_eng [email protected] www.pavelungr.com

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[email protected] WWW.PAVELUNGR.COM EVERY URL

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[email protected] WWW.PAVELUNGR.COM ALMOST EVERY URL CHANGE = RANKING DROP

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[email protected] WWW.PAVELUNGR.COM URL CHANGE IS BUSINESS ISSUE, NOT SEO

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[email protected] WWW.PAVELUNGR.COM IF URL CHANGES, 301 REDIRECTS

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[email protected] WWW.PAVELUNGR.COM EVERY REDIRECT > TEMPORARILY DROP

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[email protected] WWW.PAVELUNGR.COM I NEVER EXPERIENCED REDIRECTS WITHOUT

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[email protected] WWW.PAVELUNGR.COM COMMON REDIRECTS MISTAKES Redirect chains Redirects to errors Not redirected URLs Lost old redirects Links to redirects

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[email protected] WWW.PAVELUNGR.COM DON’T CHANGE URL STRUCTURE!

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[email protected] WWW.PAVELUNGR.COM CHANGE URL STRUCTURE IS LIKE HELL

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[email protected] WWW.PAVELUNGR.COM PAIRING WITHOUT PAIRING ASSETS

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[email protected] WWW.PAVELUNGR.COM HOW TO GET URLS Sitemaps Search Console Crawl PPC Google Analytics Ahrefs

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[email protected] WWW.PAVELUNGR.COM REMOVE DUPLICATES – OpenRefine, Excel

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[email protected] WWW.PAVELUNGR.COM STATUS CODES CHECK – JUST 30x & 200

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[email protected] WWW.PAVELUNGR.COM INDEXED URLs CHECK – JUST INDEXED URL

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[email protected] WWW.PAVELUNGR.COM PAIRING URL LIST INDEXED Přesměrování 301 200

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[email protected] WWW.PAVELUNGR.COM PAIRING BY … Product ID Titles Match content blocks match 80 % content match Headings match

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[email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? DEVELOPERS

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[email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? SOMETIMES … DEVELOPERS DOESN’T KNOW HOW …

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[email protected] WWW.PAVELUNGR.CZ CALL SEO AVENGER! aka technical SEO guy

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