GROWTH HACKING ASIA 2016

1. Day 1 - Growth Hacking 101 by Sky Chew 2. Day 2 - Organic Search User Acquisition by Ilman Akbar 3. Day 3 - Paid Advertising by Yanly Riky 4. Day 4 - Advanced Web Analytics by Steven Sentosa 5. Day 5 - User Activation & Conversion Optimization by Fannie Fikri 6. Day 6 - Retention & Referral by Doan Lingga GROWTH HACKING AGENDA

WHAT 1. Growth hacking

“Growth Hacking IS Experiment Driven Marketing” Sean Ellis, Growthacker.com Image source: 1. http://theianchan.com/marketing-and-growth-hacking/ 2. hhttp://conversionxl.com/growth-hacking/

WHO 2. Growth hacking

those whom adapt into becoming a growth hacker Image source: 1. https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing -4ce13e673c7f#.jknazc7on

WHEN 3. Growth hacking

“Startups don’t need growth hackers – at first. They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. Andrew Chen - Uber Image source: 1. https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing -4ce13e673c7f#.jknazc7on

HOW 4. Growth hacking

Unique visitor, #clicks Unique visitor, #sign up Log in 3 times or more, 3 unique activity days in a month Shares via email, social media etc Paid conversion Image source: 1. http://startitup.co/guides/374/aarrr-startup-metrics

Image source: 1. https://ryangum.com/customer-acquisition-plan/

Image source: 1. http://www.donckers.co/startup-marketing-a-guide-to-growth-hacking

ACQUISITION

Acquisition Channel

Search Engine Optimization SEO

ON - PAGE OPTIMIZATION OFF - PAGE OPTIMIZATION

QUALITY CONTENT ON - PAGE OPTIMIZATION USABILITY & TECHNICALLY EXPERT TRUSTWORTHY AUTHORITATIVE EASY NAVIGATION ACCURATE TITLE and H1 FAST LOADING SIMPLE URL with TARGET KEYWORDS META DESCRIPTION MACHINE READABLE

OFF - PAGE OPTIMIZATION External Links > Internal Links Links from unique domains > links from previously linking sites Links from more important, popular, trusted sites > random sites Links from “inside” unique content > footer, sidebar, etc

WORKFLOW SEO STRATEGY PROSPECTING CONTENT CREATION OUTREACH

MEASUREMENTS KEYWORDS RANKING MONITOR BACKLINK PERFORMANCE ORGANIC SEARCH PERFORMANCE TOOLS: CUTERANK, AHREFS TOOLS: AHREFS TOOLS: GOOGLE SEARCH CONSOLE

Search Engine Marketing SEM

Short Tail vs. Long Tail

Don’t ● Focusing on something categories/products you’re not strong on ● Focusing on competitor’s keyword ● Advertise on products that you don’t have Do ● Check for duplicate keywords ● Keep small and targeted ad groups (5-10 keywords) AdWords Keywords

ACTIVATION

What’s happening on my website? Image source: http://shazeeye.com/five-steps-to-improve-your-conversion-funnel

Conversion Rate Optimization The process of A/B testing different version of web/app elements and landing pages to find out which one converts more visitors into customers by identifying it through leading indicator Image source: http://blog.appodeal.ru/wp-content/uploads/sites/2/2015/12/ab-split-testing.png

RETENTION

RETENTION Paid conversion Image source: http://blog.popcor nmetrics.com/5-c ustomer-retention -strategies-to-incr

Retention Strategy ➜ Direct Feedback ➜ Email Marketing ➜ Surveys ➜ Live chat ➜ Gamification ➜ Cohort analysis Image source: http://cohortanalysis.com/

Thanks! Any questions?