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My advice
Choose your tools carefully (2-3 max). Trello is awesome. Google is OK.
Pick passionate user and keep the focus group small (no more than 10-15)
It will take a lot of your time (about 1/3 of mine). Be prepared.
Split the design apart into pieces and only show low-fi wireframes
Kindly explain that your role is to say “no” a lot
Create a timeline with clear milestones
It’s not design by committee