#SparkboxUnConf
Your Getting Started Problem:
Getting to the Heart of Your UX Issues
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You may be wondering
about my credentials.
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Let’s pause to address
the hammer and the
nail situation.
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Where does the money
come from?
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Know thy organization.
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Types of UX in
Organizations
‣ No UX
‣ UX is emerging
‣ UX is a shared service or
owned by another area
‣ UX is a funded team in your
area
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Characteristics of No UX
UX by committee, or the loudest opinion wins
Your user is being compared to someone’s mom
When people encounter the
fi
nal product, there’s something about it that
just doesn’t make sense
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Characteristics of Emerging UX
Finding out about projects that needed UX only after they are half-developed,
or worse, launched
Fighting to be heard
Loneliness
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Characteristics of “Borrowed” UX
You’re struggling to get on someone else’s schedule
You got some nice wireframes, but now something new has come
up, and the UX team has moved on.
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Characteristics of a Funded UX Team
High demand, not enough sta
ff
Not enough awareness of bene
fi
ts to the complete lifecycle
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Overarching UX Goal:
A culture of UX thinking
where the needs of the users
are respected and prioritized.
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Organizational change
is required.
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Kotter’s Eight Steps
Create a sense of urgency
Build a guiding coalition
Form a strategic vision and initiatives
Enlist a volunteer army
Enable action by removing barriers
Generate short-term wins
Sustain acceleration
Institute change
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Create a sense of urgency.
KOTTER’S EIGHT STEPS
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Build a guiding coalition.
KOTTER’S EIGHT STEPS
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Form a strategic vision
and initiatives.
KOTTER’S EIGHT STEPS
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Enlist a volunteer army.
Stop the draft.
KOTTER’S EIGHT STEPS
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KOTTER’S EIGHT STEPS
4 Ways to Engage the Volunteer Army
Build awareness by using Slack (or Teams or an intranet)
Start a UX book club
Take every opportunity to talk about UX
Work on UX projects together
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Enable action by
removing barriers.
KOTTER’S EIGHT STEPS
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Generate short-term wins.
KOTTER’S EIGHT STEPS
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KOTTER’S EIGHT STEPS
Sustain acceleration.
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Institute change.
KOTTER’S EIGHT STEPS
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Kotter’s Eight Steps
Create a sense of urgency
Build a guiding coalition
Form a strategic vision and initiatives
Enlist a volunteer army
Enable action by removing barriers
Generate short-term wins
Sustain acceleration
Institute change
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Create a sense of urgency.
KOTTER’S EIGHT STEPS
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ROI over “because it’s the right
thing to do.”
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What kind of ROI can UX provide
your company?
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Build a guiding coalition.
KOTTER’S EIGHT STEPS
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Form a strategic vision
and initiatives.
KOTTER’S EIGHT STEPS