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Progressive Web Apps

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Brian Cardarella CEO of DockYard @bcardarella

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@dockyard.com https://dockyard.com Design & Software Engineering Consultancy

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The Mobile Web

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Who cares?

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How strong is native?

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Native Mobile User Acquisition Costs 2012 $1.50 - $2.25 2015 $2.50 - $4.00

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“It’s not an easy time to build consumer facing mobile companies. It is not an easy time to invest in them either.” — Fred Wilson
 Union Square Ventures

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However… The User Experience Sucks because… • no home screen apps • no offline mode support • they’re slow

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Progressive Web Apps (PWA)

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Progressive Web Apps (PWA) • Instant loading • Fast • Offline / Lie-fi mode • Add to Home Screen • Secure • Push Notifications • Responsive

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Who cares?

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• Users time on site with Flipkart lite vs. previous mobile experience: 3.5 minutes vs 70 seconds • 3x more time spent on site • 40% higher re-engagement rate • 70% greater conversion rate among those arriving via Add to Homescreen • 3x lower data usage

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• 92% less data for initial load, vs. native app • 82% less data to complete first transaction, vs. native app • 63% less data for initial load, vs. previous mobile web experience • 84% less data to complete first transaction, vs. previous mobile web experience

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Google Developers Case Studies

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Mobile web traffic 2x native app traffic http://venturebeat.com/2015/09/25/wait-what-mobile-browser-traffic-is-2x-bigger-than-app-traffic-and-growing- faster/

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How?

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serviceWorker

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serviceWorker

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serviceWorker

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serviceWorker if ('serviceWorker' in navigator) { navigator.serviceWorker.register('/sw.js'); }

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serviceWorker self.addEventListener('install', function installer (event) { // your installation code });

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serviceWorker var offlineFundamentals = [ '/', '/offline', '/css/all.css', '/js/all.js' ]; self.addEventListener('install', function installer (event) { event.waitUntil( caches .open('v1::fundamentals') .then(function prefill (cache) { return cache.addAll(offlineFundamentals); }) ); }); https://ponyfoo.com/articles/serviceworker-revolution

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fetch replacing XMLHttpRequest function reqListener () { console.log(this.responseText); } var req = new XMLHttpRequest(); req.addEventListener("load", reqListener); req.open("GET", "http://www.example.org/example.txt"); oReq.send();

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fetch fetch("http://www.example.org/example.txt")

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fetch var myHeaders = new Headers(); var myInit = { method: 'GET', headers: myHeaders, mode: 'cors', cache: 'default' }; var myRequest = new Request(‘flowers.jpg', myInit); fetch(myRequest, myInit) .then(function(response) { return response.blob(); }); https://developer.mozilla.org/en-US/docs/Web/API/Fetch_API/Using_Fetch

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serviceWorker self.addEventListener('fetch', function fetcher (event) { event.respondWith(fetch(event.request)); });

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serviceWorker self.addEventListener('fetch', function fetcher (event) { var request = event.request; if (request.method !== 'GET') { event.respondWith(fetch(request)); return; } // handle other requests }); https://ponyfoo.com/articles/serviceworker-revolution

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serviceWorker self.addEventListener('fetch', function fetcher (event) { var request = event.request; if (request.method !== 'GET') { event.respondWith(fetch(request)); return; } event.respondWith(caches .match(request) .then(queriedCache); ); }); https://ponyfoo.com/articles/serviceworker-revolution

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https://ponyfoo.com/articles/serviceworker-revolution function queriedCache (cached) { var networked = fetch(request) .then(fetchedFromNetwork, unableToResolve) .catch(unableToResolve); return cached || networked; } function fetchedFromNetwork (response) { var clonedResponse = response.clone(); caches.open(version + 'pages').then(function add (cache) { cache.put(request, clonedResponse); }); return response; } function unableToResolve () { return new Response('', { status: 503, statusText: 'Service Unavailable' }); }

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Can I Use?

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Conclusion •PWAs allow you to compete with native • PWAs will make you more money •PAWs will save you money •PWAs are easy to get started •PWAs are very powerful •PWAs can save the mobile web

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@dockyard.com https://dockyard.com Design & Software Engineering Consultancy

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Coming soon to a San Diego near you