WooCommerce Speed Demon | Zach Stepek

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I have an addiction to fast e-Commerce sites. is there a 12 step program for web tuning?

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Why Speed Matters

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Every 100ms delay costs 1% of sales. 2006, Stanford - http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.pdf

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2011, Kissmetrics- https://blog.kissmetrics.com/loading-time/ for a site averaging $100k per day in sales with a 1 second delay in page load. 47% expect < 2 second page loads 40% abandon after 3 seconds 1 second of load = 7% conversion loss $2.5M in lost sales per year

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2015, Radware - http://www.radware.com/spring-sotu2015/ 57% of online shoppers would abandon a page after 3 seconds. 3 seconds. That all you get.

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Browser Optimization

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HTML + CSS + JavaScript

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Compression and Minification

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Above The Fold

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Images and Other Media

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Server Performance

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PHP 7

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HTTP/2

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Object and Page Caching

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Transactional Email

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Content Delivery Networks

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SSL Certificate Negotiation and OCSP Stapling

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https://speeddemon.mindsize.me DEMO

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Database Performance

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WordPress has grown a long way from its humble beginning.

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WooCommerce was originally built to conform to the WordPress Way™

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WordPress was never meant to store millions of records in post meta.

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The way forward is paved with CRUD.

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Each order placed calls insert_post_meta() around 50 times. There is no bulk insert for post meta.

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WooCommerce Order Tables A feature plugin proposal by and for

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Utilizes datastore and CRUD abstractions that began in WooCommerce 3.0. Reduces total queries for order insert by around 80% and postmeta from ~50 records to 5. Seriously. Minimizes the order volume bottleneck. Supports migration to/from custom datastore. WooCommerce Order Tables A feature plugin proposal by and for

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SQL-based search is slow, inefficient, and difficult to customize.

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But there are alternatives available.

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ElasticSearch + ElasticPress

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Fast search results. Query replacement. Scalable to separate server / cluster.

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Requires custom programming to do anything more than simple queries. Have to manage Elastic servers.

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Search powered by and

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Trusted by Industry Leaders Search technology that’s trusted by 8000 + websites

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DEMO

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Private beta launches in November! Want to get on the list? https://neuralsearch.io/wooconf/

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Mindsize is an e-Commerce consultancy whose mission is to help store owners run more intelligent online businesses through the design, development, optimization, and management of their online stores and the creation of custom software that solves specific pain points within their organizations. we can scale logos, too

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these awesome companies let us build cool stuff! Trusted By People You Know

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Partner, Development and Strategy, Mindsize @zstepek zach@mindsize.me https://www.mindsize.me Zach Stepek w ho is this guy?

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Launch Partners Ensuring that NeuralSearch works everywhere, every time. Work at an agency or host that would like to be a launch partner? Let’s chat. Find myself or a member of our team here at WooConf!

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Bad Search UX Costs You Money Consumers expect fast, relevant, easy-to-use search. Every 100ms delay = 1% loss of revenue. A 500ms delay = 20% less traffic Based on studies from Google and Amazon