More Coaching, Less Poaching: How to train and mentor your team to stay and slay

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More Coaching, Less Poaching: Training and Mentoring Your Team to Stay and Slay Chelsea Nodine CI WEB GROUP Speakerdeck.com/chelseanodine

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STOP BEING THE TRAINING GROUND FOR SOMEONE ELSE’S TALENT

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30% Average Advertising Turnover Agency Loyalty Card

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Top Reason 54% cite lack of advancement opportunities Source: projectcor.com

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PAINT A VISION Current Role Step 1 Step 2 Step 3 Goal

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Reason #2 50% want more challenging work Source: projectcor.com

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Mentorship Project Lead Training Call lead Thought leadership

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Reason #3 46% unsatisfied with senior management Source: projectcor.com

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CRAZY CYCLE HIGH PERFORMER MANAGER, NO TRAINING MICROMANAGER RESULTS: HIGH TURNOVER

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Hold Effective 1:1s Connect Trust but Verify What’s Working, What’s Not, What’s Next Workload/Project checkin Goals

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PROVIDE IMMEDIATE DIRECT FEEDBACK

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SBI MODEL S: Situation B: Behavior I: Impact

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How to Coach Your Team from Good to Great: 7 Tips

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What are we not talking about?

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What would great look like?

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HOW CAN YOU HELP?

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2. Train your team to ask questions, don’t give them the answers

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3. Identify opportunites to stretch their skills

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4. TREAT DELEGATION AS EMPOWERMENT

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5. Offer transparency as much as possible.

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6. Model the behavior you want to see

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7. Don’t care about someone’s career more than they do

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Get comfortable being uncomfortable. Focus on 1% better every day

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THANK YOU! Chelsea Nodine [email protected] https://www.linkedin.com/in/chelseanodine/ Speakerdeck.com/chelseanodine