The Weight of the Web v3.0 - Univ. of Illinois Web Conference

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The weight of the web David Demaree University of Illinois Web Conference 29 April 2014

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WHO I AM @ddemaree [email protected] ✉

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Previous version of this talk dem.mx/wds13video

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The web as A PHYSICAL MEDIUM

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The web as A PHYSICAL MEDIUM and what we can do about it

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INFORMATION The spread of

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INFORMATION vs PHYSICAL CONSTRAINTS The spread of

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INFORMATIONALLY RICH   but not at all portable LECTERN BIBLE

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GIDEON BIBLE Not a beautiful object, but PORTABLE AND UBIQUITOUS INFORMATIONALLY RICH   but not at all portable LECTERN BIBLE

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Properties of physical media Dimensions Weight Time

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Physical constraints and the web

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1090px 32px 240px × 240px 240px × 240px 240px × 240px 240px × 240px 30 30 30 30 30 30 30 DIMENSIONS

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WEIGHT 62.96 KB 88.66 KB 66.01 KB 105.48 KB 90.53 KB 48.05 KB 71.05 KB 71.92 KB Typekit 146.44 KB Site CSS 3.09 KB Site JS 117.13 KB HTML document 3.92 KB

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WEIGHT 62.96 KB 88.66 KB 66.01 KB 105.48 KB 90.53 KB 48.05 KB 71.05 KB 71.92 KB Typekit 146.44 KB Site CSS 3.09 KB Site JS 117.13 KB HTML document 3.92 KB

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TIME

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Facebook 4 MB

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New York Times 4 MB

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Twitter 2 MB

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Google 1 MB

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Google (on search) 2 MB

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Why is this OK?

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Desktop computers are still  the web’s reference platform REASON #1:

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Large screen (1024px) Fast, unmetered network access

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Users love immersive experiences REASON #2:

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Users love immersive experiences REASON #2: ADVERTISERS

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What’s wrong with this?

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St. Peter’s Square, 2005

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St. Peter’s Square, 2012

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Desktop PCs Notebooks Smartphones Ultrabooks Chromebooks 10-inch tablets E-book readers 7-inch tablets Smart TVs “Phablets” “Convertibles” "Wearables"

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Phones Standard Handheld tablet Portrait < 480px Landscape < 640px Portrait > 480px Landscape > 640px Landscape > 960px Portrait > 760px D E VIC E C ATEG O RI E S

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Phones Standard Handheld tablet Portrait < 480px Landscape < 640px Portrait > 480px Landscape > 640px Landscape > 960px Portrait > 760px Responsive web design = mobile strategy?

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Responsive web design = part of a mobile strategy Definitely adapt designs within a device class Maybe scale to multiple device classes

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Mumbai, India Somewhere in rural Kenya Wireless networks

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Cellular Broadband/Wi-Fi Inconsistent speed Intermittent availability Metered Expensive N E T WOR K C ATEG O RI E S Generally fast Generally available Unmetered Inexpensive / Free

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Cellular Broadband/Wi-Fi N E T WOR K C ATEG O RI E S Phones +   handheld tablets Everything else

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What’s wrong with this?

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Facebook 3 MB NY Times 1 MB Google 721 KB

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NY Times 1 MB Minimal advertising Images only for top stories No web fonts Optimized for touch Optimized for reading

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Standard (Responsive) 820 KB Mobile 180 KB

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The web is A PHYSICAL MEDIUM so where do we go from here?

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Well, this is just silly

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Web sites are software

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Prototype &  Build Test ↻ Iterate

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Responsive web design as a baseline

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Consider your audience

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Consider modes of interaction

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j.mp/mcgranebook

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Separate content from presentation

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Use frontend frameworks for prototypes P R O T O T Y P I N G j.mp/respproto

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BrowserStack T E S T I N G browserstack.com/responsive

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Test your designs on real devices T E S T I N G

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The web is A PHYSICAL MEDIUM and the future is really exciting

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Thank you. @ddemaree [email protected] typekit.com ✉