Keys to SEO Success in 2024 - #IGBAffiliate

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE SEO Success in 2024 SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It has been challenging to do SEO lately…

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Higher difficulty predicting results: search updates, the shift of organic real estate, Generative Search risk

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Bigger implementation constraints: Higher Google quality requirements, New JS-reliant Web frameworks

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Less buy-in, resources, and support to execute due to uncertainty, and other faster, easier-to-understand marketing channels

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s not only you! It’s getting harder to achieve SEO goals Only 17% of SEOs said they achieved goals more than 90% of the time 53% of SEOs said it’s harder achieving SEO goals compared to 2 years ago https://hub.seofomo.co/seo-auditing-survey/

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s possible to minimize these SEO challenges though

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Let’s go through 3 keys for SEO success now Use AI to accelerate a cost effective execution while keeping quality results Future proof the content that matters for traditional search and LLMs with EEAT Normalize SEO testing to validate potential faster and gain further support 2. 1. 3.

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE 1Future proof the content that matters for traditional search and LLMs with EEAT

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Content has been commoditized in SEO by Google approving of AI content as long as is high quality, original and useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE This has been quickly “over” leveraged and the results have been of lower quality content unable to pass scrutiny

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE This also has made Google double down on the need to show actual experience and helpfulness in your content https://developers.google.com/search/docs/appearance/helpful-content-system

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE As well as real, first hand reviews, with a new system and guidelines targeting affiliate sites https://developers.google.com/search/docs/appearance/reviews-system

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE That if you don’t take into account, you can end up living on an organic search traffic rollercoaster https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE We can see how the content ranked in the top positions for queries like “online casino no deposit bonus” has shifted

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE How for “best online sportsbook” there’s a bigger mix of niche sites, along with reputable publications and UGC

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE There’s a pattern in the experience, helpfulness and expertise highlighted by top-ranked pages for these competitive queries Review criteria Authority Mentions Industry Stats Helpful FAQ Authorship

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE https://arxiv.org/abs/2311.09735 But is this a temporary tactic or something that can help your content in the future? A research was published about GEO

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE https://arxiv.org/abs/2311.09735 In the research, citations, quotations and stats were found to significantly boost source visibility in generative search results

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE #seohorrorstories23 by @aleyda from @orainti https://searchengineland.com/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393 Additionally, in many tests it has been shown that a high share of the top 10 ranked pages are used in the SGE too

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE So to be showcased well in the SGE, it’s fundamental to consolidate your rankings in traditional SERPs now and maximize your content EEAT signals

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0 You can use my content quality and helpfulness / EEAT Sheet checklist to revamp your content

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE https://chat.openai.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer Accelerate the analysis by using the Helpful Content Analyzer GPT to assess it vs your top competitors

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Leverage “People Also Ask” questions and those asked over social platforms (reddit, quota, etc) about the topic to enrich and expand the content further too

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE You can use keyword tools like AlsoAsked or Keyword Insights to quickly identify top questions to address Alsoasked and Keyword Insights

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE https://www.aleydasolis.com/en/seo-flowcharts/ It’s about the optimization alignment across areas and user journey to make the content best in class to compete

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Still worried about the SGE? Here’s an SGE assessment checklist to help identify the potential risk for queries https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Verify the SGE inclusion for major traffic and conversion driver terms you target, representative of different intents https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Identify the traffic erosion risk to prioritize action depending on SGE type, inclusion and query fulfillment https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Take a look at the already SGE featured pages and analyze their characteristics vs yours to identify opportunities https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s possible to maximize your visibility for those queries that matter! Time to get ready

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE 2Use AI to accelerate a cost-effective SEO execution while keeping high quality results

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Large language models (LLMs) represent the biggest   change in the world of search since Google

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE AI’s LLMs are also disrupting how we produce everything in SEO and content

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE As well as bringing a new wave AI tools, further integration of AI into the ones we currently use and GPTs ChatGPT Writesonic Frase

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE As seen before, this has sadly already caused content quality issues due to lack of validation, hurting reputation and trust

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE USANDO CHATB It’s why for safe, quality results, it’s fundamental to follow a validation process, like the one of Aleksandr Tiulkanov

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s also important to consider what Large Language Models (LLMs) are and aren’t good for

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s possible to leverage AI in our SEO tasks for much more beyond content generation too Leveraging AI for Data Analysis and Visualization Language and Content Assistance SEO Technical Support Content Audits and Analysis Using AI to classify URLs and perform analysis across a data set Using AI tools to explain technical problems to non- technical stakeholders Using AI tools like Similar.ai and MerchStack for e-commerce Experimenting with AI tools to enhance content and generate micro-copies Automation and Efficiency Research and Competitive Analysis Report Automation Link building and Backlinks Looking for ways to improve efficiency, speed up audits and avoid manual errors Using AI tools for research, analysis and topic extraction Automating reports and showing the ROI of tasks Using AI tools to identify link opportunities and analyze backlink quality https://hub.seofomo.co/seo-auditing-survey/#14

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE SEO processes that do not take advantage of the opportunities offered by the latest AI functionalities, will struggle to be competitive

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE In fact, there are now SEO and content roles requiring AI/LLMs experience and use as part of their functions

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Craft prompts for more accurate, well-defined, quality results Use AI chatbots to accelerate research, analysis and implementation processes Better integrate the output of AI chatbots into your SEO workflow A balanced approach is necessary to maximize   the benefits without compromising the outcome

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE We can use ChatGPT Plus with custom SEO oriented instructions, plugins and SEO focused GPTs

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE We can also use MS Copilot, Claude or tools like Chatsonic

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE You can also use Bard, but as you can see here, always with a validation workflow vs

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Let’s start by maximizing the quality of the output with clear and concise prompts Task Execution Expert validation and editing of the result 1 Clear and concise prompts 2

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Use the 5Ws and the H to ensure concise prompts   and maximize quality of results in fewer iterations ๏ What [is the expected task]: Specify your task’s main action. ๏ Example: Create 5 title tags ๏ Where [Is it going to be used]: The location where your task will be used. ๏ Example: To be featured in a white jeans’ category page ๏ How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ๏ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each ๏ Who [is the target audience]: Who’s the audience of your task ๏ Example: potential jeans buyers ๏ When [is it going to be used]: Your task timing ๏ Example: at an ongoing basis ๏ Why [you want to use it, the expected goal]: What’s the purpose of your task ๏ Example: to engage the audience and rank better in search results

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Like this we will obtain specifically relevant results in the first iteration, for example, when generating title tag ideas VS

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE I’ve created this prompt generator in Google Sheets using the 5Ws and the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Copy the sheet and create a shortcut in your browser for easy access whenever you need a prompt and create your own library for your team for reuse = https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s time to unleash your SEO imagination!

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Remember to take into account your data privacy too though while doing it so

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Use SEO tools plugins in ChatGPT such as the Serpstat one to get the most popular keywords for a topic along with their main metrics

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Get the most popular questions of any trending topic, with URLs covering them with CoPilot

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Generate ideas for an article about fast payouts from sportsbook top questions to capitalize on its popularity

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE But, are these the right topics to rank for? Let’s see based on the best search results

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Generate outline alternatives for the chosen article topic

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Obtain a content brief to develop an   optimized article for the selected outline

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Create a clicks Forecast of the next few months based on historical GSC performance metrics leveraging ChatGPT data analysis capability

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE How about using it for competition and search intent analysis?

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Get consistently mentioned products/ services/topics in competitors pages in bulk

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Or suggestions for new related topics, based on what has been covered on top ranked sites but without repeating them

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Validate if it’s possible to rank with the   same page for two similar searches

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Check if it’s feasible to position in different   international markets with the same page

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Verify what type of content is needed   to position in different markets

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE But how do you integrate this with existing SEO data and current workflow in a scalable way?

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE SEO tools are now featuring ChatGPT in features within their interface, like SEOTesting, facilitating integration

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Eg. For underperforming pages with a lack of key terms in metadata, they offer AI suggestions, that are customizable

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE The Horseman SEO crawler also has GPT content recommendations and insights integration

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Eg. Creating meta descriptions for those pages that don’t have them and extracting top keywords

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Horseman also provides a “No Code” AI based interface   to easily scrape and obtain data from the crawls

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE You can also use Sheets Add-Ons leveraging Open AI API   to integrate with your existing information https://numerous.ai/ https://gptforwork.com/

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Identify search intent or perform a sentiment   analysis of existing keywords in bulk

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN Detect the parent subject or main category   of existing keywords to classify them

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Generate titles, meta descriptions, H1s and FAQs for your content in bulk using extensions such as Numerous.ai

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Rewrite the content of your templates to make it   unique for different categories/locations/listings

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE And not just for content, you can leverage AI chatbots to support auditing and technical SEO tasks

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Obtain a speed and Core Web vitals metrics validation of your pages using the Web Performance Engineer GPT https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Get actions to take to improve the provided performance metrics https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Get suggestions for the structured data to add to any pages with the Schema Advisor GPT from Amanda Jordan https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe https://chat.openai.com/g/g-tAOlskeJJ-schema-advisor-amanda-jordan

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe https://chat.openai.com/g/g-tAOlskeJJ-schema-advisor-amanda-jordan Get the Schema code for any of the structured data recommendations you want to go ahead with

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Generate a hierarchical navigation structure   for a list of your Website URLs

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Obtain cross- linking suggestions for a list of   URLs based on their semantic relevance

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s about taking advantage of AI functionalities to   enhance our SEO tasks without compromising quality Search Engine Chat Bots Resources and Tools based on ChatGPT Content / SEO Tools Chatbots ChatGPT SEO PHASES Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS Keyword & Competition Analysis

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE These can help to workaround execution bottlenecks to show value and gain support faster

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE 3Normalize SEO testing to validate hypothesis and win stakeholders' support

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE This is also a way to address obstacles from other areas and eliminate ego and opinions out of SEO execution decision making “Political issues, top management vetoes, or internal conflicts affecting implementation. ” “Bureaucratic processes, approval delays, or challenges in communication across stakeholders.”

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE There are now a few SEO tools like SEOTesting or Ryte that facilitate the development of SEO tests SEOTESTING.COM

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE SEOTESTING.COM You can prove the value of your recommendations by executing them faster in a small group of pages, and get support for full execution

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Select a few categories to implement fast and assess impact vs similar unchanged ones:     * Positive result? Replicate to rest.   * Negative outcome? Move to other implementations! For example, to show value and address conversion or speed concerns when featuring FAQs in listings pages

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE This will facilitate not only decision makers buy-in but eliminate blockers from other areas/channels vs Conversions Speed …

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE “Thanks. But this will require to and that’s hard” Use AI to accelerate a cost effective execution while keeping quality results Future proof the content matters for traditional search and LLMs with EEAT Normalize SEO testing to validate potential faster and gain further support 2. 1. 3.

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE If you want different results, then you need different approaches that will require change

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE Is it hard? Perfect, fewer people will be willing to do it, meaning less competition for those who do

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It will be hard only at the start too and is not bad if goals are achieved and ROI is positive

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE It’s about achieving the expected growth and SEO goals that matter

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SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Author * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thanks! Questions? SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE